Pony Malta - "Billy The Watcher"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colômbia

1134

Titulo	Billy The Watcher
Agência	Leo Burnett Colombia
Campanha	Billy The Watcher
Anunciante	AB Inbev
Marca	Pony Malta
Data da primeira Transmissão/Publicação	2022 / 4
Sector Empresarial	Cervejas, sidras
História	We created an algorithm that could learn all these kinds of conduct and could be connected with any game to make the ban systems more powerful and realistic. We also created a widget that parents can install on their devices and Billy the Watcher (bot) will inform them if something dangerous is happening. So for example, Free Fire can use our bot knowledge and connect this to their in-game chat, to identify more bullies, this also lets our bot continue learning and identifying more and more players with bad conduct protecting kids from bullying and criminals.
Tipo de Mídia	Case Study
Comprimento	134 seconds
Director de publicidade	Thor Borresen
Director de publicidade	Alejandro Lotta
Director de publicidade	Ana Matilde Sánchez
Director de publicidade	Juan Alonso Torres
Agência de Mídia	Zenith Media
Chief Executive Officer (CEO)	Olga Lucía Villegas
Creative Chairman	Fernando Bellotti
Chief Creative Officer	Mauricio Sarmiento
Director executivo criativo	Andrés "Lama" Restrepo
Director executivo criativo	Juan Romero "Tiko"
Senior Creative Director	Felipe González
Director criativo	José Racioppi
Director criativo	Sebastián Betancur
Creative Director, Art	Ivanna Cayón
Senior Copywriter	Juan Cortés
Executivo de contas	Laura Prada