Davivienda - "Concepcion"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colômbia

4729

Titulo	Concepcion
Agência	Leo Burnett Colombia
Campanha	Concepcion
Anunciante	Davivienda
Marca	Davivienda
Data da primeira Transmissão/Publicação	2016 / 6
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	Leo Burnett Bogota partners with Davivienda Bank to launch a mobile payment service in the oldest village in Colombia On most days, Concepción, the oldest town in Colombia, seems frozen in time. Thanks to Davivienda Bank and Leo Burnett Bogota, the future has arrived. Concepción became the first and, so far, only town in the world that has stopped using physical currency, relying solely on mobile payments, even when most of its residents continue to use old mobile devices. The impact is captured in a quirky and colorful case study film, “Concepción,” featuring the local residents using mobile payments for every single transaction.
Tipo de Mídia	Case Study
Comprimento	129 seconds
Chief Creative Officer	Fernando Bellotti
Chief Creative Officer	Mauricio Sarmiento
Director criativo	Daniel Payan
Director criativo	Luis Parra
Realizador	Olga Lucía Villegas
Realizador	Maritza Pérez
Director executivo criativo	Diego Ortiz
Director executivo criativo	Herberth Monterroso