Mauricio Sarmiento
Vice President Creative at Leo Burnett Colombia
Bogotá, Colômbia
TituloLights for Lives
Agência
Campanha Lights for Lives
Anunciante AB Inbev
Marca Club Colombia
PostedNovembro 2018
Sector Empresarial Cultura, ócio e desporto
História In Colombia, traffic accidents increase by 30% during the Christmas season. More drivers on poorly illuminated roads makes Christmas the most dangerous season of the year. Rather than lighting up the usual public spaces in the city, we illuminated one of the most dangerous rural roads with more than 15 million lights, allowing thousands of families to travel safely home.
Tipo de Mídia Televisão e Cinema
Executive Chairman
Chief Creative Officer
VP Creative Director
General Creative Director
General Creative Director
Director criativo
Director criativo
Redator

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