‘Woke’ Culture and Consumerism
COVID-19, the resulting quarantine and protests around racial justice and equality are reshaping the relationships that consumers have with brands. ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
When Milton Glaser Relaunched New York
The genius whose logo has appeared on millions of mugs and T-shirts passed away last month. Here’s the back story of his iconic design. ler mais
Businesses that harness the power of content will have the edge post COVID-19
Sudarshan Ramrajan, Digital Marketing and Content Management specialist at IAA shares insights on how SMEs can leverage content post COVID-19 phase ler mais
Soundbites From The Summit
Insights and talking points from a week-long meeting between agency holding companies and pitch consultants. ler mais
Virtual Pride
In pandemic-struck 2020, a very special time of the year demanded innovative approaches. ler mais
Experiential Revival Series, Vol 6: Privacy & Security
In the sixth and final installment Raffi Grigorian, SVP of Integrated Services, explores the trend called 'Privacy & Security'. ler mais
Experiential Revival Series, Vol 5: Expert Guidance
Amy LaFrance, Account Director at Eventive Marketing explores the trend called 'Expert Guidance.' ler mais
Experiential Revival Series, Vol 4: Do the Right Thing
Amy Beth Stern, Vice President, Business Growth & Client Strategy at Eventive Marketing explores the trend called 'Do the Right Thing'. ler mais
Design Plus: The Art of Black Lives Matter
The movement has fuelled an outpouring of creativity, starting on the streets and flowing around the world online. ler mais
Experiential Revival Series, Vol 3: Safety First
Quincy Marr, Vice President, Account Leadership at Eventive Marketing explores the trend called 'Safety First'. ler mais