Campaigns with your health in mind
With gyms and pools closed in many places around the world, brands are finding new ways of helping us keep fit. ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
As businesses transform in the face of massive change, agencies must change with them
Evolution: M&A firm Ciesco's Chris Sahota on the key themes that are impacting the shape of the marketing industry ler mais
Design Plus: Why Peugeot and Renault Changed Their Logos
The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. ler mais
COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research
New report examines the long-term consumer trends out to 2030 and the impact of the pandemic ler mais
When Advertising Supports Women
March 8 is International Women’s Day, so this column is devoted to projects that support and celebrate them. ler mais
It’s time to break with the ramadan clichés
Alvaro Bretel and Saad Al Abbassi, from Vice/Virtue, call advertisers to use Ramadan to stay aways from clichés and be additive to the culture. ler mais
Super Bowl or Super Bold?
The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? ler mais
Predictions For An Unpredictable World
Despite their complete failure to guess what 2020 had in store for us, this year’s trend forecasts have emerged. ler mais
Post Election Mental Health Apps May See Download Bump; But Only Those That Engage and Provide Lasting Value
The question then becomes not so much about whether or not apps can help one's mental health, but rather how do we make them better. ler mais
When the press celebrates digital
Last month, journalists from around the world gathered virtually for The Epica Awards – the only creative competition judged by the press. Here are the top digital winners. ler mais