The One Time That Brand Doesn’t Matter
often get asked what brands I want to pursue for our company. My answer is always, “The brand doesn’t matter. The client matters.” ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
From Customer Experience to Citizen Experience: Global Havas Study Uncovers Shift in Demand
The X Index, Havas CX’s proprietary barometer of customer experience efficiency, shows CX is most meaningful when it combines the best functional service with meeting emotional citizen expectations ler mais
Love in strange times
We’re in the third year of the pandemic – and Valentine’s Day has come around again. What can advertising tell us about the ways the Covid era has impacted romance? ler mais
Future-proofing healthcare with Erasmus MC
The goal of the fresh new brand is to facilitate and fast-track innovation at every stage - from ideation to implementation. ler mais
Businesses must rethink growth strategies, finds Accenture
People’s relationship with work, technology and the planet has shifted, pushing companies to design new ways of doing business, reports Accenture ler mais
Help With Your Resolutions
With the New Year comes the resolution. Get fit. Drink less. Give up a bad habit. So how are agencies giving us a helping hand? ler mais
Bring the “Digital” to the “Digitally-Native” in 2022
Just as communication sits in our pockets and not cords anchored to our kitchen walls, so do media and entertainment; ignoring that simple fact would be fatal to new business in the new-20’s. ler mais
The Future of Marketing: The Anti-Trends to Embrace in 2022 & Beyond
If there’s one thing 2021 has taught us, it’s that marketing changes in the blink of an eye. ler mais
Concept testing in the post-Covid Age
Something that has become more important than ever since the pandemic, as people have become more mindful with how they spent their money. ler mais
Bringing Sustainability Home
Most of us are aware by now that we should consume more responsibly. Some brands are showing us how. ler mais