Is TV Dead? Ask Google.
Andre Moreira, Executive Creative Director at The&Partnership London, on the current state of TV advertising. ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Black Friday is Accelerating the Evolution of Retail
"Black Friday is definitely in flux and digital is driving a new definition for the day." ler mais
Great Big Creative Ideas
This is a faster, better, cheaper world. But big ideas are big ideas. They know neither price tag nor timeline. They come when they come. ler mais
A black mirror of our times
Award-winning digital campaigns reflect a more ambiguous attitude to the power of social media. ler mais
Feeling Good About Doing Good: Making Your Donations Count
We want to defend human and civil rights. We want to make the world a better place. ler mais
Design Plus: Rocking With Bauhaus
Centenary celebrations for the revered German art and design school have already begun. Here’s a personal take on its influence, inspired by an Adobe project. ler mais
The era of good causes
Cause-related advertising is on the rise as brands attempt to make a difference in the world. We look at some recent digital cases. ler mais
Inside The Buyer Mindset
"But if shopping is dead why are pop-up stores popping up all over?" ler mais
Social Responsibility, Culture, and Advertising: A Mistress Perspective
While we always have a choice in which conversations and which causes are meaningful to us, electing to not stand up and not engage our stakeholders is no longer an option. ler mais
The Marketing Diet
Adopting healthy client/agency practices and relations to stay budget fit.
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