CREATIVE CITIES: BEIRUT
Our occasional series of city guides continues with a tour of the Lebanese capital alongside local media and marketing journalist Tarek Chemaly. ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Super Bowl 2019 – Expert Commentary on the Ultimate Commercial Showdown
In this year’s Super Bowl, one of the staple trends was celebrity appearances and endorsement. ler mais
Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t
Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? ler mais
Reactions to Super Bowl Ads
Super Bowl highlights from GSD&M, The BAM Connection, Chemistry and Berlin Cameron. ler mais
Robots Steal the Super Bowl
Artificial intelligence provided both laughs and awkward moments during the big game. ler mais
The Authentic Authenticity
We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance. ler mais
The Day that Brings Us Together
The Super Bowl still draws us together like no national holiday except Thanksgiving. ler mais
Super Bowl Ad Reviews from Marty Senn, CCO at Carmichael Lynch
The game is over now, but the year is just beginning. ler mais
Super Bowl 2019: So God Made a Farmer
"It felt like no Super Bowl ad I had ever seen because it wasn’t what I, or anyone, had come to expect from the ads." ler mais
Ending the Traditional Pitch Mania
Adopting smarter ways to conduct agency reviews and new business pitches.
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