Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Empowering the Future: Investing in Women to Propel the Ad Industry Forward

on 8 March 2024

The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. ler mais

Greenhushing is Unsustainable: How the World’s Biggest Brands are Letting Billions go to Waste

on 27 February 2024

New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ler mais

The Evolution of Retail Media: From Sample Trays to Omnichannel Experiences

on 22 February 2024

From in-store product samples to printed circulars, retailers have always used their spaces to influence purchases. The goal remains the same: engage shoppers with their wallets already open and drive sales. ler mais

Super Bowl 2024: Funny, but seriously expensive

por Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. ler mais

From Good to Great: Sensible Planning Principles for 2024

on 12 February 2024

Brad Gilbert of VCCP Media shares guiding principles for navigating the complexities of 2024 with confidence and conviction, crafting media strategies that drive meaningful impact and propel brands towards sustained success. ler mais

Mike Czako, David&Goliath: "Creative content specifically tailored to each platform's format and culture is key."

on 30 January 2024

Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. ler mais

Click here for the future

por Mark Tungate on 10 January 2024

Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. ler mais

Industry AI Predictions for 2024

por India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. ler mais

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. ler mais

Christmas campaigns with an innovative twist

por Mark Tungate on 14 December 2023

Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. ler mais

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