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Best Ads Worldwide
The best ads and advertising campaigns of the week worldwide.

Best Ads of the Week

1

Air France - Elegance is a journey

Want to see the most French ad EVER? Air France has it. Bon voyage.

TituloElegance is a journey
Agência
Campanha Elegance is a journey
Anunciante Air France
Marca Air France
Data da primeira Transmissão/Publicação
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Tipo de Mídia Televisão
Comprimento
Som
Música
Produção
Client Manager
Agency Manager
Agency Manager
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Director de arte
Redator
Creative Producer
Produção
Realizador
Produtor executivo
Chefe de produção
Pós produção
Pós produção
Editor
Music Supervision
Sound Director
Sound Engineer
Business Affairs
Business Affairs
Compositor
Intérprete
Intérprete
Arranger
Mix
2

Fiat 500 - The Driver (Director's cut)

Italian dolce vita is even better when it's electric. Just ask Leo.

TituloThe Driver (Director's cut)
Agência
Campanha The Driver
Anunciante Fiat
Marca Fiat 500
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis pequenos e compactos
Legenda New 500. The electric you don't expect
Tipo de Mídia Televisão
Comprimento
Actor/celebridade
Director executivo criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Account Manager
Account Manager
Account Manager
International Account Director
International Account Director
International Coordination Team
International Account Director
Chief Strategy Officer
Diretor de Planejamento Estratégico
Head of TV
Producer
Editor
Produtora
Realizador
Director de fotografia
Produtor executivo
Producer
Produtor
Editor
Pós produção
3

Expedia.com - Lemons

Obsessed by lemons? Thanks to a great travel deal, you can see them all, says Ewan McGregor.

TituloLemons
Agência
Campanha Lemons
Anunciante Expedia, Inc.
Marca Expedia.com
Data da primeira Transmissão/Publicação
Sector Empresarial Agências de viagens e reservas online
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director de publicidade
Director de publicidade
Produtora
Voz
4

Range Rover Sport - The Spillway

Trust us, this is not a quick drive to the supermarket.

TituloThe Spillway
Agência
Campanha The Spillway
Anunciante Jaguar Land Rover
Marca Range Rover Sport
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis 4x4
Tipo de Mídia Branded Content
Comprimento
Produtora
Agency
Realizador
Second Unit Director
Produtor executivo
Produtor
Director de fotografia
Fotógrafo
Global Chief Creative Officer
Head of Planning & Global Strategy Director
Global Creative Director
Global Creative Director
Senior Art Director
Senior Copywriter
Global Business Director
Senior Account Director
Account Manager
Produtor da agência
Production Assistant
Production Assistant
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Produtor executivo
Local Service Company
Produtor
Stunt Driver
Stunt co-ordinator
Stunt Coordination
Pós produção
Editor
Exec Producer/ Post Supervisor
VFX Supervisor / Lead Flame
VFX Supervisor / Lead Flame
VFX Artist
VFX Artist
VFX Artist
Artista gráfico
Online Editior
Colorist
Colorização
Color Producer
Sound Designer
Compositor
Music Supervision
Music & Sound Design
5

Croatia Insurance - AI Anxiety Meter

A solution to help you take care of your mental health.

TituloAI Anxiety Meter
Agência
Campanha AI Anxiety Meter
Anunciante Croatia Insurance
Marca Croatia Insurance
Data da primeira Transmissão/Publicação
Sector Empresarial Seguros
Filosofia Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital created the AI Anxiety Meter – digital citylight measuring anxiety levels of passers-by. AI Anxiety Meter campaign aimed to highlight dangers of long-term emotional stress and consequences of not taking care of mental health, especially as past 3 years have been some of the most stressful for Croatians. The country was struck by earthquakes and it ranked 8th in the world in Covid-19 deaths per capita. Furthermore, the recent conflict in Ukraine felt too close for a nation that endured some of the most gruesome wars in recent history. All this resulted in an alarming rise in mental health issues. How anxious are Croats? In the first year of the pandemic, global prevalence of anxiety increased by 25%, according to WHO. Research on mental health in Croatia during the pandemic and after the earthquake shows that the population has become more anxious than before these events and worse off than other Europeans. It showed that 50% of Croatian population had noticeable levels of anxiety and 20% deal with strong or extremely strong anxiety, yet the topic is mostly ignored. Increased levels of anxiety contribute to the development of mental health issues and chronic illnesses that consequently lead to a shorter life span which, for Croats, is already shorter than the European average. That's why Croatia Insurance emphasized the importance of mental health, offering free preventive check-ups and encouraging users to take care of their health by contracting Health Insurance. Anxiety Meter is an AI-based citylight with built-in cameras and mood recognition softwares Croatia Insurance and Bruketa&Zinic&Grey agency wanted to correlate the emotional state of Croatians with the level of health risk they were facing and offer them a personalized solution, in real-time. They partnered up with Go2Digital and created Ai Anxiety Meter. They used cameras in existing digital DOOH locations and paired them with the use of AI-based mood recognition algorithms that were able to perform facial coding and measure anxiety levels of passers-by. Google face mesh and automatic facial emotion recognition (FER) technology along with other algorithms analyzed facial muscles using machine learning to identify a combination of 8 emotions defined as anxiousness. As passers-by would walk past, the screen invited them to participate. The users would stand in front of the screen, give their consent by waiting 5 seconds for the application to screen their face and show them their level of concern which would be automatically measured and displayed. Depending on the result, a dynamic personalized message would have been displayed. Those with the highest levels were directed to a free preventive check-up, while those with lower levels received messaging around the importance of Health Insurance. They showed that an encounter with an ad could help you live a healthier life.Instead of people watching commercials, commercials now watched them back, for a greater good – their mental health. “As far as we know this was the first ever DOOH campaign that focused on measuring anxiety, the hardest emotional state to detect. We developed a system that could identify anxiety and measure it in live video, becoming the first brand in the world to run a real-time programmatic campaign based on anxiety.” Campaign rolled out in three stages First, they ran a network test of the algorithm, selecting locations with high pedestrian traffic, and with the highest levels of detected anxiety among those pedestrians. Second, their test flight ran across 14 screens in the Croatian capital Zagreb, to prove that the personalized real-time ads would result in an increase in website traffic and preventive check-up bookings in the Croatia Insurance Polyclinic. Third, while TV, digital and OOH ran nationwide, they expanded the reach of the DOOH campaign to cover the three largest cities in Croatia. People queued to measure their anxiety levels. 1/3 of all passers-by interacted with the ad, meaning 8% of the Croatian urban population measured their anxiety level in two flights of the activation. The average interaction with the ad was measured at 18.8”, which exceeded the average dwell time around a DOOH ad by 817%. Even though the campaign is over, the AI Anxiety Meter will continue to live in the Croatia Insurance mobile app – freely available to everyone who needs it.
Tipo de Mídia Case Study
Comprimento
Media Partner
EDITOR'S PICK
+1

P&G - The Name

What's in a name? Strength and character.

TituloThe Name
Agência
Campanha The Name
Anunciante Procter & Gamble
Marca P&G
Data da primeira Transmissão/Publicação
Sector Empresarial Outros
Tipo de Mídia Televisão
Comprimento
Global Chief Growth Officer
Global Chief Creative Officer
Global Executive Creative Director
Group Executive Creative Director
Director criativo
Director de arte
Redator
Redator
Redator
Designer
Designer
Executive Strategy Director
Group Strategy Director
Diretor de Estratégia
Produtora
Realizador
Director de fotografia
Produtor de linha
Pós-produção
Editor
Colorização
Música
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