TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

RSPCA - For Every Kind

We launch this week's Top5 with new work from UK animal welfare non-profit, the RSPCA, marking the charity's 200th birthday. Creative through AMV BBDO.

TituloFor Every Kind
Agência
Campanha For Every Kind
Anunciante Royal Society for the Prevention of Cruelty to Animals International
Marca RSPCA
Data da primeira Transmissão/Publicação 2024 / 4
Sector Empresarial Proteção, direitos dos animais e adopção
Filosofia a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public.
Problema For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign.
Tipo de Mídia Televisão
Comprimento
Trilha sonora Respect
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director criativo
Director criativo
Chief Creative Officer
Chief Creative Officer
Equipa criativa
Equipa criativa
Designer
Agency Account Team
Agency Account Team
Agency Account Team
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Planeador
Planeador
Produtora
Producer
Produtor executivo
Realizador
Pós-produção
Pós produção
Produtor executivo
Director criativo
VFX Artist
CG Lead
Som
Sound Engineer
Auditivo
Cantor
2

MyClimate - myclimate Carbon Tracker (Film)
Jung von Matt/ Havel

60% of travel bookings are inspired by influencers. This social media activation from MyClimate raises awareness of the need for carbon-conscious travel, by responding to influencer and celeb posts.

Titulomyclimate Carbon Tracker (Film)
Agência
Campanha myclimate Carbon Tracker
Anunciante Myclimate The Protection Partnership
Marca MyClimate
Data da primeira Transmissão/Publicação 2024 / 4
Sector Empresarial Meio ambiente e ecologia
História The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO myclimate is now publicly confronting these celebrities – on their own channels. Many influencers use location markers on Instagram to share their trips. In collaboration between Jung von Matt HAVEL and the developers from Championship Records, the "myclimate Carbon Tracker" was created. This intelligent bot analyzes location markers in social media posts from over 1000 influencers and celebrities. Based on the distance between two posts with location markers, it identifies flights and calculates the resulting emissions. Based on this, the bot generates a personalized comment, reminding them of alternative travel options and donations for climate projects. For particularly prominent frequent flyers, completely individual comments are written. At the same time, the travel activities are included in the first influencer CO2 ranking at carbontracker.myclimate.org. myclimate aims to raise awareness of climate-damaging travel behaviour, offer alternatives, and call for responsibility for one's own emissions. The initiative is accompanied by a campaign on social media, which, not without irony, asks people to donate for the influencers if they fail to fulfill their responsibility.
Tipo de Mídia Case Study
Comprimento
Director criativo
3

Agenda Antarctica - Antarctica Flag Redesigned

Agenda Antarctica redesigns the continent's flag to highlight just how much plastic has become part of the ecosystem. Creative through Publicis in Canada.

TituloAntarctica Flag Redesigned
Agência
Campanha Antarctica Flag Redesigned
Anunciante Agenda Antarctica
Marca Agenda Antarctica
PostedAbril 2024
Sector Empresarial Instituições, organizações não governamentais
História Antarctica is traditionally known as a land covered in clean ice and pristine snow, but latest research by the University of Canterbury in New Zealand reveals a much starker truth. The continent, much like the rest of the planet, is suffering the impacts of global plastic pollution. 
 
In response to this recent scientific discovery, Agenda Antártica, a non-governmental organization that works for the environmental preservation of the Antarctic continent and the Southern Ocean, has commissioned a redesign of the Antarctica flag by its original author, renowned vexillologist, Graham Bartram.
 
Formerly a white map of the continent symbolizing Antarctica’s distinctive attributes as a hub for scientific collaboration, peaceful coexistence, and nature conservation, the new flag shows a continent dotted with colourful shapes symbolizing the actual microplastics found within Antarctic snow.
 
"The discovery of microplastics (plastic pieces smaller than 5mm) in Antarctic snow is a wake-up call to the world," said Graham Bartram. "Through this redesign, I aim to ignite a global conversation about our responsibility towards the environment and the urgent need for collective action to combat plastic pollution."
 
“This redesigned joint initiative aligns with growing international concerns about environmental degradation and the need for sustainable practices. The new flag will serve not only as a symbol of Antarctica's environmental significance but also as a call to action for nations, corporations, and individuals to address the pervasive issue of plastic pollution”, said Dr. Horacio Werner, Executive Director of Agenda Antártica.  
 
Far from just being a symbolic gesture, the new flag aims to reignite discussions around the University of Canterbury’s scientific findings, drawing much-needed attention to the broader implications of plastic contamination in remote and ecologically critical regions like Antarctica.
 
In conjunction with the flag's redesign, a dedicated website has been launched – http://antarcticaflagredesigned.org/ – where individuals and organizations can learn more about the impact of plastic pollution and take a proactive stance. Visitors to the site are invited to sign a pledge supporting the establishment of a strong Global Plastics Treaty, a crucial step in combating the pervasive issue of plastic pollution worldwide.
Tipo de Mídia Viral
Comprimento
Press Relations
Music Supervision
Music Supervision
Produção musical
Produção musical
Realizador
Produção
Música
Directors Assistant
Editor
4

Greenpeace France - Plastic Attack

A ridiculous scenario? Not so much. Greenpeace in France tells us that we are unknowingly ingesting 5 grams of plastic each week. Creative through independent agency la chose in Paris.

TituloPlastic Attack
Agência
Campanha Changeons le scénario
Anunciante Greenpeace
Marca Greenpeace France

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
História (língua original)Somente assinantes
Filosofia (língua original)Somente assinantes
Tipo de Mídia Interatividade
Comprimento
Director de publicidade La....ce V...e Somente assinantes
Director de publicidade P...re K....el Somente assinantes
Director de publicidade My....le G...ud Somente assinantes
Director criativo C....es F....nd Somente assinantes
Director de arte H..o M...us Somente assinantes
Redator M...in Ep....ud Somente assinantes
Planeador estratégico C...ine F...e Somente assinantes
Founder / President E..c T..g C...g Somente assinantes
Director de contas G...ia Am....ag Somente assinantes
Director of Development M....ne Mat.......uyen Somente assinantes
Produtora Da....ng Somente assinantes
Produtora Sur........s.tv Somente assinantes
Realizador Al.....re C....ès Somente assinantes
Produtor J...my A...un Somente assinantes
Director of Production T....ut C....ud Somente assinantes
Executive Production S...t Gi.....re Somente assinantes
Executive Production ecl......net Somente assinantes
Chief Operator Va....in V...et Somente assinantes
Pós produção .2 P..t Somente assinantes
Editor N....as La......ere Somente assinantes
Som S...l T..g C...g Somente assinantes
Som S...io .8 Somente assinantes
Cast ..a D...no Somente assinantes
Cast A...is F..e Somente assinantes
Cast Fr....�ric C...e Somente assinantes
Cast L....tia L...ni Somente assinantes
Cast S....en M...s Somente assinantes
Cast M...me B....et Somente assinantes
5

Hyundai Motor - Forward Collision

The Last Safety Feature is a new OOH, print and social global campaign from Hyundai that highlights how the company is going carbon neutral. The message is that no safety feature is going to save us from climate catastrophe.

TituloForward Collision
Agência
Campanha The Last Safety Feature
Anunciante Hyundai Motor
Marca Hyundai Motor

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
MercadoSomente assinantes
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