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The week's Top5 marketing campaigns
1
Vanish - Me, My Autism and I
The winner of the UK's Channel 4 Diversity in Advertising award, Vanish sets out to broaden the understanding of autism in this powerful film.
| Titulo | Me, My Autism and I |
| Agência | Havas London |
| Campanha | Me, My Autism and I |
| Anunciante | Reckitt |
| Marca | Vanish |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes |
| História | In partnership with Ambitious about Autism, Vanish set out to nurture a conversation to broaden public understanding of autism. This campaign gave a voice to autistic girls and tells their stories through clothes. Because clothes can be a lifeline - a way to sensory regulate and a source of comfort to help navigate a world not built for them - and helping that lifeline last longer really matters. Right now, autistic girls are three times less likely to receive a diagnosis than boys. Our campaign idea was to nurture a conversation to celebrate all autistic girls and their clothes stories, break down myths and broaden public understanding. De-stigmatising autism at every step through positive portrayals. Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. This story was supported by many others across a pop-up exhibition in London, a social campaign, and online hub (featuring articles written by community and experts). Vanish also donated 25p per pack in ASDA stores to support improving pathways to diagnosis for all.. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós produção | Whitehouse Post |
| Realizador | Tom Hooper |
| Creative Partner | Elliot Harris |
| Chief Executive Officer (CEO) | Xavier Rees |
| Chief Creative Officer | Vicki Maguire |
| Reckitt Global Executive Creative Director | Elliot Harris |
| Director criativo | Nick Rowland |
| Senior Creative | Hollie Iles |
| Equipa criativa | Sasha Midgley |
| Equipa criativa | Aly Marx-Blackwell |
| Global Managing Director | Tamara Greene |
| Managing Partner | Ainhoa Wadsworth |
| Diretor dos Negócios | Dom Skuratko |
| Senior Account Director | Catherine Martyn |
| Director de contas | Nicole Burgess |
| Account Manager | Irina Patrichi |
| Executive Strategy Director | Britt Iversen |
| Group Strategy Director | Becky Taylor-Wilkinson |
| Estrategista | Tom King |
| Head of Creative Services | Shaun Musgrove |
| Chefe de produção | Katie Keith |
| Head of Film | Louise Bonnar |
| Senior Film Producer | Katie Wood |
| Assistant Film Producer | Sian O'Halloran |
| Creative Production Director | Stefanie Price |
| Creative Producer | Kieran Worboys |
| Creative Producer | Lucy Farrell |
| Senior Brand Designer | Sarah Butler |
| Senior Designer | Darta Losane |
| Conceptual Designer | Morgan Shipley |
| Business Affairs Manager | Marta Kisluk |
| New Business Consultant | Charlotte Anderson |
| Pós-produção | Havas Studios |
| Content Creator | Simon Allinson |
| Content Producer | Lauren Allen |
| Chefe de produção | Flo Clive |
| Lead Editor | Paul Reson |
| Integrated Producer | Phil Sheed |
| Director de fotografia | Beatriz Delgado Mena |
| Produtora | Smuggler |
| Produtor executivo | Lucy Kelly |
| Producer | Molly Pope |
| Director de fotografia | Steve Annis |
| Casting Director | Kharmel Cochrane |
| Editor | Russell Icke |
| Assistant Editor | Thomas Sheriff |
| Chefe de produção | Ella Sedgwick |
| Produtor executivo | Annabel Bennett |
| Music Supervisor | Jay James |
| Sound Engineer | Sam Ashwelz |
| Chefe de produção | Olivia Ray |
| Pós produção | company 3 |
| Pós produção | The Post Arm |
| Online Concept | Simon Elbourne |
| Post-production Producer | Chris Anthony |
| Post-production Producer | Helen Stanley |
| Post-production Producer | Emma Cook |
| PR Agency | One Green Bean |
| Head of PR | Sophie Nicholson |
| Associate Business Director | Inder Gill |
| Account Manager | Sharnece Bent |
| Executivo de contas | Maryam Tukur |
2
Stella Artois - Let’s Do Dinner
Extending Stella's positioning as a pair with good food and great company, this new work includes entertainment A-listers promoting The World's Most Fascinating Dinner event in NYC.
| Titulo | Let’s Do Dinner |
| Agência | Anomaly |
| Campanha | Let’s Do Dinner |
| Anunciante | Anheuser-Busch |
| Marca | Stella Artois |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Cervejas, sidras |
| História | 'Let's Do Dinner' is one Stella Artois' most fully integrated campaigns as of recently. The campaign attempts to build on the idea of pairing Stella with great food and good friends. |
| Filosofia | Stella Artois is celebrating its new “Let’s Do Dinner” campaign, inspiring people to get together to eat, drink and connect over a delicious meal and great conversation with a new star-studded commercial, brought to life with the World’s Most Fascinating Dinner later this year. The latest ad, titled “Let’s Do Dinner,” features Matt Damon, Zoe Saldaña, Jeremy Allen White and Ludacris toasting Stellas and inviting fans to the World’s Most Fascinating Dinner in support of Water.org in New York City, hosted by the A-list stars. Stella’s “Let’s Do Dinner,” Inspires People to Gather Together With “Let’s Do Dinner,” Stella Artois is driving authentic connection and conversation around the dinner table, serving as a continuation of its recent “Make Time for the Life Artois” brand refresh. This campaign inspires people to have a conversation over a meal with great food, good friends, and of course, Stella Artois, to create lasting memories. “Let’s Do Dinner” will be one of the most fully-integrated campaigns in the past five years for Stella, maximizing all channels to continue driving the brand’s message around the importance of connection over meals. “We are thrilled to dive into this next step in Stella’s journey, reinforcing the brand’s role in driving authentic connection and conversation around meals,” said Marcela Garcia, Vice President of Marketing for Stella Artois. “Stella wants to make dinner an occasion to look forward to again, and pour life back into the table. We are excited to invite consumers to win a seat at an epic, one-of-a-kind experience at the World’s Most Fascinating Dinner, bringing together some of the biggest global icons to underscore the importance of connection around the table.” “Let’s Do Dinner,” Stella’s New Star-Studded TV Commercial Stella Artois’ latest commercial, “Let’s Do Dinner,” is grounded in the question of who their celebrity partners would invite to dinner. The spot opens with Zoe Saldaña asking, “If you could invite anyone to dinner, who would it be?” and shows Matt Damon, Ludacris, Jeremy Allen White and Zoe going back and forth on their dream dinner guests. The commercial wraps with the stars inviting 21+ consumers to join them at The World’s Most Fascinating Dinner, including a QR code to learn how to enter. The spot will run from Memorial Day to Labor Day across the US. “I’m happy to partner with Stella Artois for its ‘Let’s Do Dinner’ campaign. I love time spent with friends and family, especially over a good meal, and I can’t wait to host this event and have the opportunity to spend time with fans,” said Zoe Saldaña. “It’s going to be a special night, and a great reminder that meals are a really important part of human connection.” Stella Artois Brings Campaign to Life with the World’s Most Fascinating Dinner With the World’s Most Fascinating Dinner, Stella Artois reinvigorates the classic question, “If you could have dinner with anyone, who would it be?” offering 21+ consumers a chance to win a seat at a once-in-a-lifetime dinner party on September 21st in New York City. Led by the stars of the commercial, Zoe Saldaña, Matt Damon, Ludacris, and Jeremy Allen White, as well as tennis-star Francis Tiafoe and other global icons, this dinner will give fans a chance to connect and engage with some of the biggest stars on the planet over a delicious meal and Stellas. “It’s been great working with Stella Artois on this campaign,” said Jeremy Allen White. “The campaign promotes togetherness with dinner and food, what’s not to love? I’m looking forward to being part of this campaign throughout the summer, leading up to the big dinner event in September.” To win a chance for a seat at the table, 21+ fans can check out all special edition 12-pack bottles and cans, featuring Stella’s celebrity partners and a QR code to learn how to enter, or visit www.stellaartois.com/letsdodinner. The 15 grand prize winners, announced the week of Sept. 4, will receive travel and accommodation for two, along with two seats to The World’s Most Fascinating Dinner. Alongside the Grand Prize winners, Stella is giving fans chances to win instant prizes like Stella merchandise and $25 Uber Eats gift cards through the “Let’s Do Dinner” partnership. The Let’s Do Dinner campaign is also a celebration of Stella Artois and Water.org’s partnership to empower people in need around the world with access to safe water, giving them time back so they can connect over dinner. The partnership, which started in 2015, has helped provide access to safe water for more than 4.5 million people. For more information about Stella Artois and “Let’s Do Dinner” visit, www.stellaartois.com, and follow @StellaArtoisUSA on Instagram and Facebook, and @StellaArtois on Twitter. Let’s Do Dinner Sweepstakes. No Purchase Necessary. Open to US residents 21+. Begins on 4/23/23 and ends on 9/4/23. Visit www.stellaartois.com/letsdodinner for free entry and Official Rules. Message & data rates may apply. Void where prohibited. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Actor/celebridade | Matt Damon |
| Actor/celebridade | Zoe Saldana |
| Actor/celebridade | Jeremy Allen White |
| Actor/celebridade | Ludacris |
| Produtora | Scouts Honour |
3
Feu Vert - The power of the expert (English subtitles
Humorous new TV work for French car accessories company Feu Vert, that has the company's long term mascot, Rameses the cat, saving the world with purchasing power!
| Titulo | The power of the expert (English subtitles |
| Titulo (língua original) | Pouvoir du Chat (ST anglais) |
| Agência | Buzzman |
| Campanha | The power of the expert |
| Anunciante | Feu Vert |
| Marca | Feu Vert |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Filosofia (língua original) | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Iconoclast |
| Director de publicidade | V....nt C....se Somente assinantes |
| Director de publicidade | G...es P..t Somente assinantes |
| Director de publicidade | H...ène L...ur Somente assinantes |
| Director de publicidade | L...e Car......urt Somente assinantes |
| President & Chief Creative Officer | G....es Moh........érif Somente assinantes |
| Vice President (VP) | T...as G....er Somente assinantes |
| Managing Diretor | J...en Le....in Somente assinantes |
| Director criativo | T....an Da....ff Somente assinantes |
| Director criativo | L...s A...rd Somente assinantes |
| Equipa criativa | ..m La.....zan Somente assinantes |
| Equipa criativa | V...or CH.....PHE Somente assinantes |
| Director de contas | L...a Q...es Somente assinantes |
| Director de publicidade | M...a L..g Somente assinantes |
| Communications & PR Manager | Re......eau P..l Somente assinantes |
| PR Assistant | M...e S..d Somente assinantes |
| PR Assistant | A...ck V...ez Somente assinantes |
| TV Production Manager | V....sa B...el Somente assinantes |
| Agency TV Producer | S....ia B...et Somente assinantes |
| Agency TV Producer | M....ne G....rd Somente assinantes |
| Realizador | A....ne .e B...y Somente assinantes |
| Produtor | C....le L....rt Somente assinantes |
| Pós produção | P...er Somente assinantes |
| 3D Production | ..e M..l P...s Somente assinantes |
4
Ponant - Scientist's testimony
Cruise company Ponant focuses on responsible tourism in a major new campaign across TV and print under 'Nature is our Guide' messaging.
| Titulo | Scientist's testimony |
| Agência | FRED & FARID Los Angeles |
| Campanha | Nature Is Our Guide |
| Anunciante | Ponant |
| Marca | Ponant |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Filosofia | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Al.....ra O....ri Somente assinantes |
| Director de publicidade | C...é L’.........Baulay Somente assinantes |
| Director de publicidade | M....ux M....er Somente assinantes |
| Director criativo | N....as Be....er Somente assinantes |
| Director de arte | K...mi Mo....on Somente assinantes |
| Diretor dos Negócios | J...s Ch.....tte Somente assinantes |
| Produtor executivo da agência | A...da ..n Ca....em Somente assinantes |
| Sound Design and Mix | S...b A...o Somente assinantes |
| Estúdio de gravação | B....ng ..l Somente assinantes |
| Colorist | Somente assinantes |
| Finishing | ..X Cr....ve Somente assinantes |
5
Stop AAPI Hate - Invisible No More
May is Asian American Pacific Islanders month in the US. New work from VB+P, in partnership with Stop AAPI Hate, draws attention to the increase in incidents of bigotry against communities.
| Titulo | Invisible No More |
| Agência | Venables Bell + Partners |
| Campanha | Stop AAPI Hate |
| Anunciante | Stop AAPI Hate |
| Marca | Stop AAPI Hate |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Leading independent agency Venables Bell + Partners has announced the release of “Invisible No More,” a thought-provoking film that sheds light on the continual rise of hate incidents against Asian American and Pacific Islander (AAPI) communities. VB+P collaborated with Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities to honor Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month this May. It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of the iceberg, as research suggests AAPIs rarely feel comfortable reporting their experiences. This begs the question: How many more hate incidents go undocumented? “Our communities are once again reeling from the mass shooting in Allen, Texas, a violent act of hate in which eight people were killed, including four Asians. It’s a reminder that two years after the COVID-19 pandemic sparked a wave of hate incidents, we’re still on edge — about the possibility of not only physical attacks but also workplace discrimination, verbal harassment, vandalism, and other forms of hate,” said Stop AAPI Hate Co-founder Manjusha Kulkarni, the Executive Director of AAPI Equity Alliance. “While many AAPIs remain fearful and anxious, we also know that many feel hesitant to report or don’t know where to report hate incidents. Encouraging people to share their experiences is essential in creating effective solutions to end anti-AAPI hate — and we are proud to partner with Venables Bell + Partners on a campaign that does just that.” This question of how many more stories remain untold and how many personal experiences stay hidden in plain sight was the jumping-off point for the powerful new film “Invisible No More.” Working with acclaimed film and TV director Zoe Neary, editor Kamila Daurenova, and award-winning production partners Ruffian, Cut+Run, and Jogger, the film documents an ordinary afternoon in a bustling city as commuters and passers-by go about their day returning home from work. But within the normalness of these everyday scenes, an unsettling feeling emerges as we realize that AAPIs have been hidden amidst the backdrops this entire time. As the cast is revealed, they create a striking representation of the marginalized and unseen, finally making themselves visible and encouraging others to do the same. "As an Asian American, I've personally experienced the traumatic impact of AAPI hate,” said Che-Na Stephenson, Group Creative Director at VB+P. "Recently, on my routine walk home, a group of people started yelling racially derogatory slurs at me. I was shocked and felt anger, fear, and sadness. It's disheartening to realize I was targeted simply because of my Asian features." She continued, "AAPI hate is not just an isolated incident but a deep-rooted issue that needs to be addressed. It's a painful reminder that prejudice still exists in our society, despite our progress toward inclusivity and acceptance. Our community must speak up so that these incidents are no longer ignored. I'm grateful to VB+P for giving me and my team the opportunity and creative freedom to work on issues that impact real people's lives." VB+P and Stop AAPI Hate hope that this effort raises awareness of the bigotry this community faces and empowers more AAPIs to raise their voices, to be acknowledged and accounted for, to take up space, and finally, to be seen. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Founder | Paul Venables |
| Chairman | Paul Venables |
| Chief Creative Officer | Will McGinness |
| Group Creative Director | Dabo Che |
| Head of Integrated Production | Hilary Coate |
| Produção | Ruffian |
| EP | Robert Herman |
| Chefe de produção | Sheila Eisenstein |
| Produtor de linha | Sheila Eisenstein |
| Editorial | Cut+Run |
| Managing Partner | Michelle Eskin |
| Produtor executivo | Brian Stanley |
| Chefe de produção | Kristen Jenkins |
| Produtor | Kristen Jenkins |
| Efeitos especiais | Jogger |
| Finishing | Jogger |
| Director criativo | Andy Brown |
| Flame Artist | Jan Cilliers |
| Flame Artist | Katrina Salicrup |
| Chefe de produção | Diana Cheng |
| Produtor | Diana Cheng |
| Managing Partner | Robert Owens |
| Producer | Danielle Soury |
| Producer | Stephanie Pigott |
| Producer | Sara Matarazzo |
| Director de arte | Diego Zelaya |
| Redator | MichaelMichael Ng |
| Chief Client Officer | Brittni Hutchins |
| Marketing Specialist | Jon Merlino |
| Produtor | Lexi Alaga |
| Business Affairs Manager | Christine Tom |
| Post Supervisor | Jason Bridges |
| Director técnico | Jeff Saunders |
| Realizador | Zoe Neary |
| Director de fotografia | Bryn McCashin |
| Director de arte | Nicolas Lepage |
| Make-Up Artist | Colin Comeau |
| Set Decorator | Sandy Walker |
| Costume | Chieh Huang |
| Costume | Caroline Cheng |
| Editor | Kamila Daurenova |
| Assistant Editor | Eric Estevez |
| Flame Artist | Brendan Crockett |
| Colorização | Trafik |
| Colorist | Dimitri Zola |
| Produtor | Hugh Copeland |
| Sound Designer | Chris Nungary |
| ORIGINAL MUSIC | Shimon Machida |
