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Best marketing campaigns of the week
1
Havas - Just Like Me
Just Like Me ...
| Titulo | Just Like Me |
| Agência | Havas Chicago |
| Campanha | Just Like Me |
| Anunciante | Havas |
| Marca | Havas |
| Posted | Junho 2022 |
| Sector Empresarial | Agências de publicidade |
| Tipo de Mídia | Viral |
| Comprimento |
2
Create Not Hate - Racist Dog 5
Si les chiens étaient racistes ...
| Titulo | Racist Dog 5 |
| Agência | Quiet Storm |
| Campanha | Racism is Ridiculous |
| Anunciante | Create Not Hate |
| Marca | Create Not Hate |
| Posted | Junho 2022 |
| Sector Empresarial | Direitos humanos |
| Tipo de Mídia | Imprensa e publicações |
| Agency | Quiet Storm |
| Agência de Mídia | Total Media |
| Contribuição da agência | Engine UK |
| PR Agency | persuasion communication |
| Creative Agency | Ridley Scott Creative Group |
| Agency | Create Not Hate |
| Contribuição da agência | Love or Fear |
| Youth outreach | Merton Council |
| Mentor | Dave Dye |
| Equipa criativa | Luke Scott |
| Director criativo | Matt Davis |
| Equipa criativa | Kai Hsiung |
| Creative Lead | Trevor Robinson |
| Mentor | Paul Jordan |
| Equipa criativa | Greg Fay |
| Equipa criativa | Jack Bradley |
| Pós produção | Kwok Fung Lam |
| Creative Lead | Rania Robinson |
| Mentor | Doug Redfern |
| Mentor | Seb Jamous |
| Equipa criativa | Harry Iddon |
| Equipa criativa | Ted Smith |
| Equipa criativa | Chloe Haggag |
| Media Placement | Liz Kilduff |
| Conceito | Jet Harris |
| Conceito | Le’vaughn Smith |
| Pós produção | Matthew Squires |
| Project Manager | Summer Rozenbroek |
| Project Manager | Chris Muirhead-Hernandez |
| Youth Outreach | Mellisa Stewart |
| Youth Outreach | Elaine Smith |
| Mentor | Marley Muirhead |
| Mentor | Chris Medford |
| Mentor | Michael Arthey |
| Mentor | Billel Labjaoui |
| Mentor | Charlie Hallam |
| Media Placement | Mihir Haria-Shah |
| Media Placement | Kashif Dalvi |
| Idea Creation | Finton Hurst |
| Idea Creation | Mariana Gonzalez |
| Produtora | The Red Brick Road |
| Produtora | The Mill London |
| Pós produção | The Mill London |
3
The Network to Prevent and Tackle Violence against Women (VIF) - #UnExaminable
La violence envers les femmes ...
| Titulo | #UnExaminable |
| Agência | DDB Bucharest |
| Campanha | #UnExaminable |
| Anunciante | The Network to Prevent and Tackle Violence against Women (VIF) |
| Marca | The Network to Prevent and Tackle Violence against Women (VIF) |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Instituições, organizações não governamentais |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Roxana Nita |
| Redator | Alexandru Iliescu |
| Director de arte | Ana-Ramona Tanasă |
| Managing Diretor | Roxana Tampau |
| Managing Partner | Roxana Memetea |
| Produtora | ABIS Studio |
| Director de fotografia | Boroka Biro |
| Produtor | Mariana Andriescu |
| Produtor de linha | Liviu Gherghe |
| Post Production Coordinator | Mihaela Nastase |
| Editor | Olivia Ianculescu |
| Actor/celebridade | Voica Oltean |
4
Home - The Home Hotel
Uncle Grey
The Home Hotel
| Titulo | The Home Hotel |
| Agência | Uncle Grey |
| Campanha | The Home Hotel |
| Anunciante | home a/s |
| Marca | Home |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Sector imobiliário |
| Filosofia | Copenhagen-based advertising agency Uncle Grey has created a campaign for Danish real estate business Home which upends the property market by turning homes for sale into temporary hotels where prospective buyers can stay the night. Home has 180 estate agency offices across Denmark and is looking to boost its reputation as the most innovative and customer-centric business in the industry. Working with Uncle Grey, Home decided to shake up the way property viewing works. Most people buy a home on the basis of one or two 10 or 20 minute viewings. But research shows that 82% of buyers have at least one significant regret about their home purchase and many are rushed into buying. Home extended the open house into a try-before-you-buy overnight experience, offering prospective buyers an opportunity to move in before they move in. Home Hotel, a nationwide hotel service was launched, with each of Home’s 180 offices serving as the front desk connecting buyers and sellers. The service was promoted through targeted social posts as well as public relations, Out Of Home advertising and in-store promotion. Uncle Grey, which is part of Grey Group, helped create hotel kits, suitcases filled with hotel items such as slippers, robes, sleeping masks, bed linen and bathroom products. These were placed in the homes for sale to convert them into a hotel experience. Home’s concierge service arranges bookings and provides visitors with a light-hearted atmosphere, using humour to nudge them to use their visit to find out if they want to move in. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Worldwide Chief Creative Officer | Javier Campopiano |
| Creative Chairman & Chief Strategy Officer | Lars Samuelsen |
| Director criativo | Andreas Hoff |
| Director criativo | Clara Prior-Knock |
| Chief Operating Officer (COO) | Charlotte Porsager |
| Director de arte | Casper Jean Christensen |
| Director de arte | Thorbjørn Fessel |
| Head of Production Retail | Anja Erngart |
| Account Manager | Nina Brinkmann Jønler |
| Chefe de produção | Daniel Halasz |
| Editor & Colorist | Mia Corneliussen |
| Designer gráfico | Michael Madsen |
| Designer | Alexia Autissier |
| Creative | Pernille Lund |
| Estrategista | Gustav Thuesen |
| Director de arte | Cecilie Larsen |
5
Renault - Papa Nicol, the story lives on
Papa Nicol ...
| Titulo | Papa Nicol, the story lives on |
| Agência | Publicis London |
| Campanha | Papa Nicole |
| Anunciante | Renault |
| Marca | Renault |
| Posted | Junho 2022 |
| Sector Empresarial | Automotor |
| História | Over 30 years after the iconic campaign first aired, Publicis•Poke has reinvented the Renault ‘Papa, Nicole’ campaign with real-life stories exploring the issues faced by modern day fathers and daughters for Father’s Day. In a unique twist, this new ad features three Nicoles named after Renault’s famous protagonist. |
| Tipo de Mídia | Viral |
| Comprimento |
EDITOR'S PICK
en partenariat avec PITCHVILLE
+1
Women in Games - #Genderswap (anglais)
Les jeux virtuels ...
| Titulo | #Genderswap |
| Titulo (língua original) | #Genderswap (anglais) |
| Agência | BETC Paris |
| Campanha | Gender Swap |
| Anunciante | Women in Games |
| Marca | Women in Games |
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