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Best Alcohol Ads of the Month
1
Hennessy X.O. - Life is the Greatest Odyssey
This beautifully shot Hennessy X.O. spot portrays a story rich with detail and plot development out of creative agency DDB Paris.
| Titulo | Life is the Greatest Odyssey |
| Agência | DDB Paris |
| Campanha | Life is the Greatest Odyssey |
| Anunciante | LVMH Moët Hennessy - Louis Vuitton S.A. |
| Marca | Hennessy X.O. |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Bebidas espirituosas |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Mercado | Estados Unidos |
| Director de publicidade | Julie Nollet |
| Director de publicidade | Emmy Aoun Gestin |
| Chief Creative Officer | Alexander Kalchev |
| Director criativo | Alexis Benbehe |
| Director criativo | Pierre Mathonat |
| Director de arte | Mathieu Masse |
| Director de arte | Perrine Tixier |
| Director de arte | Charline Boisdon |
| Produtor da agência | Quentin MOENNE-LOCCOZ |
| Managing Diretor | Xavier Mendiola |
| Diretor dos Negócios | Meryl Martin |
| Director de contas | Floriane Portaspana |
| Executivo de contas | Marie Melet |
| Executivo de contas | Clarisse Comte |
| Produtora | Loveboat |
| Produtora | Superprime Films |
| Realizador | Damien Chazelle |
| Produtor executivo | Rebecca Skinner |
| Produtor executivo | Greg Panteix |
| Produtor | William Green |
| Produtor | Bertille Muguet |
| Director de fotografia | Linus Sandgren |
| 1st AD | Michael Kahn |
| Designer de produção | Florencia Martin |
| Costume | Emmanuelle Youchnovksi |
| Make-Up Artist | Arturo Balseiro Santos |
| Fotógrafo | Christopher Anderson |
| Fotógrafo | Romain Laprade |
| Produtor executivo | Michelle Ross |
| Produtora | Unit+Sofa |
| Produtor executivo | Filip Hedjuk |
| Produtor de linha | Tereza Kalova |
| Designer de produção | Henri Boraros |
| VFX/Post Production | The Mill Paris |
| VFX Executive Creative Director | Franck Lambertz |
| VFX Producer | Bastien Adam |
| Editor | Shane Reid |
| Editor | Sophie Reine |
| VFX/Post Production | Company 3 |
| Colorist | Matt Wallach |
| Music / Sound Design | Barking Owl |
| Compositor | Justin Hurwitz |
2
Carlton Dry - Imported from Drylandia
BBDO Sydney depicts the unusual and mythical land of Drylandia in this Carlton Dry installment.
| Titulo | Imported from Drylandia |
| Agência | Clemenger BBDO Sydney |
| Campanha | Imported from Drylandia |
| Anunciante | Carlton & United Breweries |
| Marca | Carlton Dry |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Revolver / Will O'Rourke |
| Director de publicidade | N...le Mc....an Somente assinantes |
| Director de publicidade | ..n E...s Somente assinantes |
| Director de publicidade | S....en Mc.....ams Somente assinantes |
| Director de publicidade | Fe....ty S...h Somente assinantes |
| Realizador | A....as N....on Somente assinantes |
| Managing Diretor | M....el R....ie Somente assinantes |
| Produtor executivo | ..p S...t Somente assinantes |
| Director de fotografia | S...an D...io Somente assinantes |
| Produtor | Ca....ne K...k Somente assinantes |
| Designer de produção | D...en D..w Somente assinantes |
| Costume | M..t S...h Somente assinantes |
| Casting | P..a E....rg C....ng Somente assinantes |
| Editor | S...t St....ng Somente assinantes |
| VFX/Post Production | B...n . Somente assinantes |
| VFX Creative Director | J...s D...n Somente assinantes |
| VFX Supervisor | T...as Haas........nsen Somente assinantes |
| Conceito | D...e M...e Lu.....en Somente assinantes |
| Executive Post Producer | E...na Carr........cher Somente assinantes |
| Chefe de produção | C...e Kr.....ard Somente assinantes |
| VFX Lead | L..s W...er Somente assinantes |
| Compositing | J...b Ca....on Somente assinantes |
| Compositing | ..i Ha.....th Somente assinantes |
| Compositing | L...s R...s Somente assinantes |
| CG Lead | D...d R...rg L...el Somente assinantes |
| CG Artist | A...ur D...ig Somente assinantes |
| CG Artist | A...r La....ff Somente assinantes |
| CG Artist | J...a F....an Somente assinantes |
| CG Artist | M..e Pe....en Somente assinantes |
| CG Artist | R....rd Di.....son Somente assinantes |
| CG Artist | T...as I...n Somente assinantes |
| VFX Artist | E..a Bie........lska Somente assinantes |
| Colorist | ..m G....ng Somente assinantes |
| Conform Artist | O...er W...y Somente assinantes |
| Conform Artist | S...n K....en Somente assinantes |
| Som | R...le S....os Somente assinantes |
| Compositor | J...my Ri....nd Somente assinantes |
| Music Creative Director | T..e A...n Somente assinantes |
| Executive Music Producer | M....el ..e Somente assinantes |
3
Gran Coramino Tequila - Club Coramino
HartBeat Productions
Kevin Hart, Eniko Hart, and Michael Imperioli promote Gran Coramino Tequila in this ambitious Goodfellas inspired spot.
| Titulo | Club Coramino |
| Agência | HartBeat Productions |
| Campanha | Club Coramino |
| Anunciante | Gran Coramino |
| Marca | Gran Coramino Tequila |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Bebidas espirituosas |
| História | The campaign premieres ahead of Labor Day to emphasize Gran Coramino’s “Hard Work Taste Different” brand platform. The theme is found throughout the film, with Hart giving a woman a complimentary bottle of Cristalino to congratulate her for earning a promotion. He also steps on stage to raise a toast with a glass of tequila “to the good people who work hard to make great nights even better,” looking toward the camera to encourage everyone to celebrate the hard work that they do. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produtora | HartBeat Productions |
| Actor/celebridade | Kevin Hart |
| Actor/celebridade | Michael Imperioli |
| Realizador | Sam Washington |
| Actor/celebridade | Eniko Hart |
4
Deep Eddy Vodka - The V.O.D.K.A. Conference
Actress Ashley Park briefs her coworkers on the V.O.D.K.A system in this Deep Eddy promotion.
| Titulo | The V.O.D.K.A. Conference |
| Agência | McGarrah Jessee |
| Campanha | Vodka is for Fun |
| Anunciante | Heaven Hill Distilleries |
| Marca | Deep Eddy Vodka |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Bebidas alcoólicas |
| História | Deep Eddy Vodka - one of the fastest growing premium spirits in the U.S. - will host the first-ever V.O.D.K.A. Conference on August 25th. It’s a fake, online conference designed for workers who are craving time off for fun experiences. The V.O.D.K.A. Conference (an acronym for Virtually Optimized Developmental Knowledge Assembly) will block your calendar so you can go have fun with your friends instead. The activation is Deep Eddy’s first initiative under its new brand platform, “Vodka is for Fun,” which is all about reminding the world of the greatness of vodka; it’s the spirit that gets along with everyone. What else can turn the juice of a tomato into instant good times, or make a martini the non-elderly will desire? Alone among the spirits, vodka stands for what all adults of drinking age really need out of a drink or two: an easy-going, ever-versatile, all-around good time. Bourbon is for thinking. Scotch is for business. Tequila is for trouble. But vodka? Vodka is for fun. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Pós-produção | Digital Domain |
| Chief Marketing Officer (CMO) | Matt Blevins |
| Senior Brand Manager | Julie Cole |
| Chief Creative Officer | Tim Roan |
| Produtor executivo | Laura Busino |
| Pós-produção | Cut+Run |
| Pós-produção | Jogger Studios |
| Produtor executivo | Bebe Baldwin |
| Editor | Andrea Mendoza |
| Chefe de produção | Diana Cheng |
| Colorist | Adolfo Martinelli |
| Brand Manager | Kathryn Finn |
| Director criativo | Chris Barnad |
| Director criativo | Howard Shows |
| Director de arte | Ben Estus |
| Designer | Jerad Nun |
| Diretor de Estratégia | AJ Hickcox |
| Group Brand Director | Lauren Heffern |
| Project Manager | Josh DeFord |
| Motion Graphics | Clark Moreland |
| Marketing Director | Stephen Boidock |
| Produtor | Cece Melton |
| Assistant Editor | Jose Antonio Michelena |
| VP | Hannah Venhoff |
| Sr. Copywriter | Bryson Schmidt |
| Sr. Producer | Jon Buss |
| Sr. Strategy | Meredith Makhoul |
| Brand Supervisor | Brooke Jocson |
| Sound Design & Mix | Chris Erlon |
5
Guinness - Don't Jinx It
Guinness appeals to Irish rugby fans in this spot calling for fans to make sure they don't hurt their chances of w*nning.
| Titulo | Don't Jinx It |
| Agência | AMV BBDO |
| Campanha | Don't Jinx It |
| Anunciante | AB Inbev |
| Marca | Guinness |
| Posted | Setembro 2023 |
| Sector Empresarial | Cervejas, sidras |
| História | The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement. |
| Filosofia | The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It. |
| Problema | As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Biscuit Filmworks UK |
| Director criativo | Nicholas Hulley |
| Agency Account Team | Nick Andrew |
| Agency Account Team | Elana Murphy |
| Agency Account Team | Harry Frohlich |
| Produtor da agência | Nick Godden |
| Agência de Mídia | Remind-PHD |
| Realizador | James Rouse |
| Producer | Benji Howell |
| Pós-produção | WE ARE COVERT |
| Som | Factory Studios |
| Audio Post | Mark Hills |
| Fotógrafo | LINDA BROWNLEE |
| Director de publicidade | Alan McAleenan |
| Director de publicidade | Anne Zahan |
| Director de publicidade | Lauren McKay |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Equipa criativa | Will Brookwell |
| Equipa criativa | Louis Prenaud |
| Planeador | Joe Smith |
| Produtor assistente da agência | Kieran O’Malley |
