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Cruzcampo wants you to embrace your accent, as shown in the beautifully shot 'Gitana' out of Ogilvy Spain.
Titulo | Gitana. A fable with a lot of accent. |
Agência | Ogilvy Spain |
Campanha | Heavily Accented (2024) |
Anunciante | Heineken |
Marca | Cruzcampo |
Data da primeira Transmissão/Publicação | 2024 / 1 |
Sector Empresarial | Bebidas alcoólicas |
Filosofia | Imagine a time when classic dolls adorned the living rooms of Spanish households, fading into the backdrop of nostalgia. Cruzcampo's latest campaign flips the script, reviving this forgotten treasure and transforming it into an icon. "Gitana" bursts onto the scene, shedding stereotypes and proudly embracing its roots, turning the ordinary into something extraordinary. Cruzcampo invites you to join the journey, capturing the essence of Spain's cultural revival with a universal appeal. |
Tipo de Mídia | Televisão |
Comprimento | |
Marketing Manager | María Ruiz Sanguino |
Associate Brand Manager | Paula Andrés Carrillo |
Brand Manager | Elena Marcos Izquierdo |
Marketing Analyst | Cristina Moreno Ballesteros |
Director of Media | Alberto Tucci |
Director de publicidade | Ruth Hidalgo Jiménez |
Chief Creative Officer | Roberto Fara |
Equipa criativa | Raphael Soria |
Equipa criativa | Olimpia Muñoz |
Equipa criativa | Alejandra Vallejo |
Equipa criativa | Alex Bernabé |
Equipa criativa | Izarbe Moreno |
Equipa criativa | Pablo Piqueras |
Director executivo criativo | Juan Pedro Moreno |
Director executivo criativo | Javier Senovilla |
Director criativo | Guillermo Fernandez |
Director criativo | Pablo Poveda |
Executivo de contas | Iris Gil |
Produtor | Beto P.F. |
Agency PR | Enrique Caballero |
Director de contas | Rocío Cano |
Director de contas | Annie Muñoz |
Supervisor de conta | Lydia Laguna |
Social Media Supervisor | Javier Yohn |
Social Media Manager | Carla Gutiérrez |
Chefe de produção | Aaron Lago |
Produtor executivo | Pablo Riaño Sánchez |
Produtora | Agosto films |
Realizador | Nono + Rodrigo |
Produtor executivo | Belén Gayán |
Produtor executivo | Toni Moreno |
Produtor | Miguel Ángel Fernández |
Anomaly presents the Bud Light Genie in this star studded Superbowl spot.
Titulo | Easy Night Out |
Agência | Anomaly |
Campanha | Easy Night Out |
Anunciante | Anheuser-Busch InBev |
Marca | Bud Light |
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Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Filosofia | Somente assinantes |
Tipo de Mídia | Televisão |
Comprimento | |
VFX/Post Production | The Mill New York |
Chief Creative Officer | M..e B...e Somente assinantes |
Director criativo | N..k A...ck Somente assinantes |
Director criativo | T...or G...n Somente assinantes |
Director de arte | A..m Du.....er Somente assinantes |
Redator | T..y K..l Somente assinantes |
Chefe de produção | E...a M....on Somente assinantes |
Produtor da agência | A...e V....ch Somente assinantes |
Chief Executive Officer (CEO) | F...ke Ro.....ez Somente assinantes |
Account Manager | E....ra O�....lley Somente assinantes |
Director de contas | E...y C..k Somente assinantes |
Account Management | J...y Fra.......geli Somente assinantes |
Executivo de contas | C....ia G...in Somente assinantes |
Head of Strategy | L...a R...n Somente assinantes |
Diretor de Estratégia | J..f B..k Somente assinantes |
Communications Planner | Ch.....na G....ry Somente assinantes |
Diretor de Estratégia | Ma....ne S...an Somente assinantes |
Project Manager | ..h H..s Somente assinantes |
Project Manager | H...ah W...h Somente assinantes |
Business Affairs Manager | Me....th Th.....ll Somente assinantes |
Produtora | M...on J...el Z...er (...) Somente assinantes |
Realizador | C...g Gi.....ie Somente assinantes |
President | D...d Z...er Somente assinantes |
Produtor executivo | N..h Go.....th Somente assinantes |
Produtor | M...ha D...s Somente assinantes |
1st AD | Ch.....an ..n F...t Somente assinantes |
Director de fotografia | Ma....bu Ta.....agi Somente assinantes |
Lighting | ..a B..d Somente assinantes |
Grip | D...y St....ns Somente assinantes |
Designer de produção | J...e V....rs Somente assinantes |
Casting | N...y B...al Somente assinantes |
CG Lead | J..f L...z Somente assinantes |
VFX Supervisor | A....ne D...di Somente assinantes |
VFX Creative Director | G...n We....an Somente assinantes |
VFX Executive Producer | M...y H...is Somente assinantes |
VFX Producer | .d R...i Somente assinantes |
Empresa de produção | W..K Ed.....al .Y Somente assinantes |
Editor | S....rt R...es Somente assinantes |
Assistant Editor | C...s W...ka Somente assinantes |
Managing Director, Editing | E...a Th....on Somente assinantes |
Editorial Company Executive Producer | Al.....ra A....on Somente assinantes |
Editorial Producer | V...or M...na Somente assinantes |
Music / Sound Design | ..e Th....nd B...s Somente assinantes |
Managing Director, Music | K..a Ma.....ht Somente assinantes |
Sound Designer | H...ey Li.....ton Somente assinantes |
The Monkeys maintain that after a hard days work, you've earned a delicious stubby of Victoria Bitter .
Titulo | Had Earned Thirst (logger) |
Agência | The Monkeys |
Campanha | Hard Earned Thirst |
Anunciante | Carlton United Breweries |
Marca | Victoria Bitter |
Data da primeira Transmissão/Publicação | 2024 / 1 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Televisão |
Comprimento | |
Marketing Manager | Nicole McMillan |
Marketing | Sarah Wilcox |
Marketing Manager | Marc Lord |
ASSISTANT BRAND MANAGER | Ben Haysman |
ASSISTANT BRAND MANAGER | Gianni Cozzi |
Chief Executive Officer (CEO) | Paul McMillan |
Chief Creative Officer | Ant Keogh |
Chief Strategy Officer | Michael Derepas |
Diretor de Estratégia | Dave Collins |
Director criativo | Hugh Gurney |
Director criativo | Joe Sibley |
Director criativo | Adam Slater |
Director criativo | Connor Beaver |
Chefe de produção | Romanca Mundrea |
Senior Producer | Katie Wellbelove |
General Manager | Sophie Gosper |
Director de contas | Allan Carlow |
Account Manager | Isaac Montebello |
Produtora | Scoundrel |
Realizador | Tim Bullock |
Produtor executivo | Adrian Shapiro |
Produtor executivo | Kate Gooden |
Associate Executive Producer | Morgan Benson-Taylor |
Director de fotografia | Jeremy Rouse |
Director de arte | Alex Holmes |
Editor | Adam Wills |
Colorist | Ben Eagleton |
Pós-produção | Soren Dyne |
Casting | Natalie Jane Harvie |
Casting | Citizen Jane |
Som | Paul Le Couteur |
Som | Squeak E. Clean Studios |
Produtor executivo | Ceri Davies |
Fotógrafo | Michael Malherbe |
Deep Eddy Vodka is 'Fun in a Bottle', as displayed in the creative miniatures featured in this installment out of McGarrah Jessee.
Titulo | Fun in a Bottle |
Agência | McGarrah Jessee |
Campanha | Fun in a Bottle |
Anunciante | Heaven Hill Distilleries |
Marca | Deep Eddy Vodka |
Posted | Fevereiro 2024 |
Sector Empresarial | Bebidas alcoólicas |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Tim Roan |
Creative Director, Design | Howard Shows |
Produtor executivo | Laura Busino |
Diretor de Estratégia | AJ Hickcox |
Group Brand Director | Lauren Heffern |
Brand Director | Brooke Jocson |
Project Manager | Josh DeFord |
Produtor executivo | Peter Williams |
Produtor executivo | Kipp Norman |
Produtor executivo | KC Norman |
Produtor | Emily Weinstein |
Editorial | Editbar |
Produtor executivo | Phoebe Cole |
Pós produção | Kat Hardman |
VFX Producer | Mariette Amici |
Auditivo | Lime Studios |
Produtor executivo | Susie Boyajan |
Produtor | Cassie Underwood |
Assistant Mixer | Klaudia Bennett |
Produção | Dreamboat |
Realizador | Jessica Batson |
Associate Producer | Analu Moscoso |
Pós-produção | Assembly |
Assistant Editor | Charlie Sears |
Assistant Editor | Joél Delgado |
Colorização | Assembly |
Color Producer | Veronica Webb |
Color Assist | Jose Font |
Efeitos especiais | Assembly |
VFX Lead | Sal Wilson |
VFX Artist | Jeff Kyle |
VFX Artist | Yachan Yuan |
VFX Artist | Ryan Rinaldi |
Sr. Copywriter | Bryson Schmidt |
Sr. Art Director | Ben Estus |
Sr. Producer | Jon Buss |
Sr. Strategy | Meredith Makhoul |
Editor | Reuter |
Publicis Worldwide uses clever CGI to make it appear as though there is a giant hammock hanging from two iconic buildings in downtown Lima, in promotion of Corona.
Titulo | Hammock |
Titulo (língua original) | Hamaca |
Agência | Publicis Worldwide |
Campanha | Hammock |
Anunciante | AB Inbev |
Marca | Corona |
Data da primeira Transmissão/Publicação | 2024 / 2 |
Sector Empresarial | Cervejas, sidras |
Filosofia | Publicis Groupe and Corona is making waves on social media with its latest innovative summer advertising campaign in Peru. Using advanced computer-generated imagery (CGI) technology, the brand "hung" a huge hammock between two iconic buildings in downtown Lima, creating a striking visual experience. Developing this idea required meticulous planning by Publicis Peru's creative teams. "The challenge was to find the perfect location and ensure that the CGI integration looked absolutely realistic. We did extensive technical and artistic testing. 3D tracking was key, allowing us to integrate the virtual elements with the camera movement and achieve the desired hyperrealism.” Explained Beto Noriega, CCO of Publicis Peru. To achieve this, together with Corona's marketing team, Publicis Groupe Peru created a collaborative and efficient work system by summoning the best talents from Zentih (Media), The Pub (Production), Digitas (Digital Creative & influence) and obviously Publicis Peru (Beloved Brand creative development). A unique proposal in the local market and of high value in the industry with which they have already been working for clients such as AB InBev and FIELD, among others. "The results are very encouraging and mark the beginning of this new integral and fluid way of working, which can only be obtained by operating as a platform with a consistent workflow and an agile and efficient operational model, uniting the expertise of each area and whose main objective is to generate high-impact and immersive experiences.” Said Erik Castillo, CEO of Publicis Groupe. The campaign has already gone viral, with thousands of users sharing the unique experience online. Corona promises to keep innovating with disruptive media to continue delighting its fans this year. Publicis Peru demonstrates how well-implemented CGI can create magical moments and strengthen the emotional connection with consumers. |
Tipo de Mídia | Case Study |
Comprimento | |
Director de publicidade | Alejandro Molina |
Director de publicidade | Sebastian Palacio |
Director de publicidade | Sandra Morelli |
Chief Executive Officer (CEO) | Erik Castillo |
Managing Diretor | Nelson Fragoso |
Chief Creative Officer | Beto Noriega |
General Account Director | Katherine Carrillo |
Supervisor de conta | Ana Morales |
Executivo de contas | Vania Toledo |
Director criativo | Ricardo Echegaray |
Director criativo | Ricky Carmona |
Director de arte | Ricardo Echegaray |
Agência de Mídia | Zenith Media |
Media General Manager | Irene Falen |
Director de media | Braulio Leturia |
Media Innovations Lead | Manuel Malempré |
Production Manager | Raquel Becerra |
Produtor da agência | Lucciana Proaño |
Produtora | Plan B |
Produtor executivo | Milagros Zegarra |
Realizador | Percy Kiyabu |
Realizador | TayPan Chu |
3D Modeler | Oscar Gómez |
Composer | Emilio Naka |
Audio Post Production | Kazoo Audio |