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The best advertising this week, in the alcohol sector
The best beer, wine and liquor advertisements and campaigns worldwide.

Best Alcohol Ads of the Month

1

Absolut Brasil - Imagina A Gente Junto
Soko

To good times together.

TituloImagina A Gente Junto
Agência
Campanha Imagina A Gente Junto
Anunciante Absolut
Marca Absolut Brasil

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Music & Sound Design
Director T...go E....he Somente assinantes
Director C...k J...n Somente assinantes
2

Rekorderlig - On Peoples Lips

Rolls off the tongue.

TituloOn Peoples Lips
Agência
Campanha On Peoples Lips
Anunciante Molson Coors
Marca Rekorderlig

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
Tipo de Mídia Televisão e Cinema
Comprimento
3

SingleCut Beersmiths - SingleCut Notes IPA

“The first beer crafted to teach you guitar.”

TituloSingleCut Notes IPA
Agência
Campanha SingleCut Notes IPA
Anunciante SingleCut Beersmiths
Marca SingleCut Beersmiths
Data da primeira Transmissão/Publicação
Sector Empresarial Bebidas alcoólicas
História While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music.
Tipo de Mídia Product Design/Development
Comprimento
Chief Creative Officer
Director criativo
ACD
Director de arte
ACD
Redator
Director de arte
Redator
Designer
Designer
Director de publicidade
Director de publicidade
Director de publicidade
Director de contas
Diretor de Estratégia
Digital Strategist
Producer
Producer
Producer
Producer
Product Design
Produtora
Produtora
Director of Integrated Production
Realizador
Director of Interactive Production
Director de fotografia
Fotógrafo
Studio Artist
Lead Production Artist
Production Artist
Web Developer
Pós produção
Social Media Team
Web Developer
Editor
Editor
4

Cerveza Victoria - Children in the Mix

Fun flavors that represent the neighborhood.

TituloChildren in the Mix
Agência
Campanha Modo "¡Soy tu sicariaaa!"
Anunciante Grupo Modelo
Marca Cerveza Victoria

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão
Comprimento
Brand Director Y..e Ar.....en Somente assinantes
Brand Manager Sa....ha H....ra Somente assinantes
Chief Creative Officer J....ca Ap.....iz Somente assinantes
Director criativo J..e M...o M...oz En....ez Somente assinantes
Director criativo R....go ..l ..o Somente assinantes
Director assistente criativo J...er M..o Somente assinantes
Director assistente criativo K...n M...ia Somente assinantes
Redator D...el S...ra Somente assinantes
Redator Somente assinantes
Director de arte J...é Go....lez Somente assinantes
Director de arte E....ue ..l C...al Somente assinantes
Planeador Mi....le Qu......lla Somente assinantes
Planeador Pa....io Be.....es Somente assinantes
Director de contas M...a ..l P...r Tr....is Somente assinantes
Supervisor de conta N..i B....ño Somente assinantes
Project Manager Y..n ..m S..g Somente assinantes
Executivo de contas A....do Sa....on Somente assinantes
Producer R..a E...a Ar.....di Somente assinantes
PR Agency Tr.....tera Somente assinantes
Produtora Or....al F...s M...co Somente assinantes
5

Tuborg - Enjoy As Before

Enjoy being out again.

TituloEnjoy As Before
Agência
Campanha Enjoy As Before
Anunciante Carlsberg Group
Marca Tuborg

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
Producer S...CH Pr......ons Somente assinantes
Director K...n K....ov Somente assinantes
EDITOR'S PICK
+1

Brewdog - The Planet’s Favourite Beer

Brewdog makes beer for everyone, including the planet.

TituloThe Planet’s Favourite Beer
Agência
Campanha The Planet’s Favourite Beer
Anunciante Brewdog
Marca Brewdog
Data da primeira Transmissão/Publicação
Sector Empresarial Cervejas, sidras
Filosofia The TV ad tells us that BrewDog is not just here for laughing hipsters and clichéd father-son moments; nor is it reserved for its core market of beer lovers. BrewDog is here for all the weird and wonderful people in the world: people who believe in aliens, happy couples, unhappy couples, shoplifters, vegetarians, vegetarians that lie, bad swimmers, people who meditate (but are really just thinking with their eyes closed).
Tipo de Mídia Televisão
Comprimento
Produtora
Realizador
Producer
Produtor executivo
Managing Diretor
Production Manager
Director de fotografia
Designer de produção
Produtor de linha
Fotógrafo
Editor
Editor
VFX Lead
Assistant Director
Assistant Director
Efeitos especiais
Grade
Som
Sound Designer
Mixer
Produtor de som
Compositor
Chief Creative Officer
Director executivo criativo
Equipa criativa
Equipa criativa
Designer
Designer
Studio Director
Artwork
Artwork
Artwork
Design de imagens
Director de contas
Diretor de Estratégia
Chefe de produção
Producer
Assistant Producer
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