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Best Food Ads of the Month
1
Sargento - The Grilled Cheese Experience
For National Grilled Cheese Day, Sargento partnered with local family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery.
| Titulo | The Grilled Cheese Experience |
| Agência | Ogilvy Worldwide |
| Campanha | South x Midwest: National Grilled Cheese Month |
| Anunciante | Sargento Foods Inc. |
| Marca | Sargento |
| Posted | Abril 2024 |
| Sector Empresarial | Comida |
| História | For National Grilled Cheese Day, Sargento wanted to find a way to bring their Creamery messaging to life (real, natural cheese with added cream for an amazing melt) and make the product the go-to-cheese for grilled cheese sandwiches. Grilled Cheese is a family staple - so Sargento, a 3rd generation family-owned company, headed to Austin and partnered with 3 family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery. The one-day event put the product into the hands (and mouths) of consumers, so they could see and taste the difference for themselves. The content captured at the event will form part of Sargento's month-long National Grilled Cheese Day celebrations. |
| Tipo de Mídia | Viral |
| Comprimento |
2
Le Chocolat Des Francais - The Chocolate of French Women 1
TBWA\Paris and Le Chocolat des Français launched an original collection celebrating four exceptional women forgotten by history to mark International Women's Day!
| Titulo | The Chocolate of French Women 1 |
| Agência | TBWA\PARIS |
| Campanha | The Chocolate of French Women |
| Anunciante | Le Chocolat Des Francais |
| Marca | Le Chocolat Des Francais |
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| Tipo de Mídia | Packaging Design |
| Comprimento | |
| Produção de som | \ELSE |
| Director de publicidade | Pa.....nri M...on Somente assinantes |
| Director de publicidade | Ma....eu E....de Somente assinantes |
| Chief Creative Officer | Be....in M....al Somente assinantes |
| Chief Creative Officer | F....in Cl....ie Somente assinantes |
| Redator | D...d P...ip Somente assinantes |
| Director de arte | O....er MU....KI Somente assinantes |
| Director de arte | P....ne S�.....haut Somente assinantes |
| Director de arte | Cy....le De....ey Somente assinantes |
| Director técnico | Gu.....me Ra....el Somente assinantes |
| Lead Developer | S...ey Bo.....le Somente assinantes |
| Junior Strategic Planner | A...lie P...re Somente assinantes |
| Account Lead | C...é L...on Somente assinantes |
| Director de contas | M....ux LA.....ON Somente assinantes |
| Sound Director | F...y M....is Somente assinantes |
| Sound Engineer / Sound Designer | Al.....re R....ux Somente assinantes |
| Animation Production Company | E..y Somente assinantes |
| Produtor | J...e P....LE Somente assinantes |
| Produtor de linha | M...a M....va Somente assinantes |
| Pre-Production Manager | Ch.....te G....ls Somente assinantes |
| Head of Studio | Je.....�mi P...in Somente assinantes |
| Head of Studio | Jo....an Z...t Somente assinantes |
| Tech | B...o .e L...er Somente assinantes |
| Tech | P...al L...s Somente assinantes |
| Illustrator & Director | L...a Co.....lon Somente assinantes |
| Animação | I..s A...s Somente assinantes |
| Illustrator & Director | C....nt So.....non Somente assinantes |
| Animação | L..a Ch.....une Somente assinantes |
| Animação | L...a Al.....dri Somente assinantes |
| Animação | M....nie G...n Somente assinantes |
| Illustrator & Director | ..�a BA....IN Somente assinantes |
3
Lay's - Undercover Commentator
Lay's addresses an important issue that many women face in sports by having a female commentator go undercover with a male-presenting voice in this poignant campaign from AlmapBBDO.
| Titulo | Undercover Commentator |
| Agência | AlmapBBDO |
| Campanha | Undercover Commentator |
| Anunciante | PepsiCo Inc. |
| Marca | Lay's |
| Data da primeira Transmissão/Publicação | 2024 / 4 |
| Sector Empresarial | Batatas fritas, snacks crocantes, bolachas de água e sal |
| Filosofia | We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media. “I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”, explained Elaine. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| President & CEO | Filipe Bartholomeu |
| Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Marco Giannelli |
| Chief Creative Officer | Pernil |
| Director executivo criativo | Fernando Duarte |
| Director executivo criativo | Henrique Del Lama |
| Director executivo criativo | Pedro Corbett |
| Equipa criativa | Ingryd Cruz |
| Equipa criativa | Pedro Ximenes |
| Executivo de contas | Fernanda Tedde |
| Executivo de contas | Tatiana Vidonscky |
| Executivo de contas | Marcus Avena |
| Executivo de contas | Shedia Marzouk |
| Executivo de contas | Gisella Oyola |
| Planning Team | João Gabriel Fernandes Da Silva |
| Planning Team | Erika Moulin |
| Special Projects Manager | Julian Newman |
| Special Projects Manager | Carol Anjos |
| Special Projects Manager | Júlia Cunha |
| AI Production | Soundthinkers |
| Head of Strategy and Innovation | Paulo Dytz |
| Project Manager | Saulo Baumgartner Mosna |
| Developer | Rodrigo Roglio |
| Social Listening | Gustavo Arakawa |
| Approval Client | Simone Simões |
| Approval Client | Daniella Lopes |
| Approval Client | Giovanna Miranda |
| Offline | Adriana Roza |
| Offline | Gabriel Ezequiel |
| Digital Production | Ampfy |
| Radio | Bandeirantes |
| AV Production | Diego Villas Boas |
| AV Production | Charles Nobili |
| Image Production | Compañia |
| Produção de som | Cabaret |
| Cast | Elaine Trevisan |
| Cast | Ricardo Capriotti |
| Cast | Ulisses Costa |
| Cast | Claudio Zaidan |
| PR Agency | InPress Porter Novelli |
| Director de contas | Thais Szpigel |
| Account Manager | Vivian Fróes |
| Executivo de contas | Barbara Crivelaro |
| Executivo de contas | Thais Benica |
| Executivo de contas | Vinicius Redaelli |
4
Campbell Company of Canada - Campbell’s pAIntings: OOH (3)
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| Titulo | Campbell’s pAIntings: OOH (3) |
| Agência | Zulu Alpha Kilo |
| Campanha | Campbell’s pAIntings |
| Anunciante | Campbell's |
| Marca | Campbell Company of Canada |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
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| Tipo de Mídia | Exterior |
| Agency | Zulu Alpha Kilo |
| Produtora | Z....ot Somente assinantes |
| Empresa de design sonoro | Z....ot Somente assinantes |
| Studio | Z....ot Somente assinantes |
| Post | Z....ot Somente assinantes |
| Public Relations | s..R Somente assinantes |
| Creative Chairman | ..k M...eh Somente assinantes |
| Chief Creative Officer | B...n M...ay Somente assinantes |
| Chief Creative Officer | J...y G...er Somente assinantes |
| Produtor da agência | ..a St.....ka Somente assinantes |
| Executive Strategy Director | H....er S...l Somente assinantes |
| Executive Director | S..n B..l Somente assinantes |
| Technology | S..n B..l Somente assinantes |
| Strategy Team | A...ra S....rt .e P..�a Somente assinantes |
| Director assistente criativo | M....el Ro....uk Somente assinantes |
| Director de arte | M....el Ro....uk Somente assinantes |
| Account Manager | A...sa G....an Somente assinantes |
| Post | S...h D...s Somente assinantes |
| Director assistente criativo | M...o B...ar Somente assinantes |
| Redator | M...o B...ar Somente assinantes |
| Production Artist | M..a Lu....ch Somente assinantes |
| Produtor da agência | S...en C...k Somente assinantes |
| Media Team | Ch.....na Fa....er Somente assinantes |
| Media Team | D...on ..m Somente assinantes |
| Media Team | V...n ..a Somente assinantes |
| Online Producer | L..a H...dy Somente assinantes |
| Post | L..a H...dy Somente assinantes |
| PR | S...a P....ar Somente assinantes |
| PR | A...en O�.....livan Somente assinantes |
| PR | N...ta Sh.....ani Somente assinantes |
| Editor | O..n Mi....ls Somente assinantes |
| Mix Engineer | O..n Mi....ls Somente assinantes |
| Studio Manager | S...ra N..o Somente assinantes |
| Studio Manager | H...y E....io Somente assinantes |
| Agência de Mídia | S...k F....ry Somente assinantes |
5
Cadbury - Dad & Kids
This hilarious spot from VCCP for Cadbury shows just how irresistible their ice cream bars can be!
| Titulo | Dad & Kids |
| Agência | VCCP |
| Campanha | Guaranteed not to last |
| Anunciante | Mondelez International |
| Marca | Cadbury |
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| Tipo de Mídia | Televisão |
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