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Best Retail Ads of the Month
1
Chewy - Chewy "Inheritance"
Chewy's hilarious new campaign from Arnold proves that "pets aren't just pets, they're more."
| Titulo | Chewy "Inheritance" |
| Agência | Arnold |
| Campanha | Chewy Brand Campaign |
| Anunciante | Chewy |
| Marca | Chewy |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Somente assinantes |
| Chief Creative Director | S..n M....de Somente assinantes |
| Executive Creative Director | J...s B..y Somente assinantes |
| SVP, Group Creative Director (Art) | ..m M....ns Somente assinantes |
| SVP, Group Creative Director (Copy) | J...in G...in Somente assinantes |
| Associate Creative Director (Copy) | H...or B...a Somente assinantes |
| Chief Operating Officer | C..s T...or Somente assinantes |
| Chief Client Officer | ..l B....ni Somente assinantes |
| SVP, Marketing Director | M...an ..y Somente assinantes |
| VP, Marketing Director | A....on F...k Somente assinantes |
| Senior Marketing Manager | S...ey So....rn Somente assinantes |
| Head of Production | P..l S....on Somente assinantes |
| VP, Executive Producer | W....ey Bo....an Somente assinantes |
| Editor | W..l G...g Somente assinantes |
| Brand Strategy Director | M...h B..m Somente assinantes |
| Associate Director, Project Management | K...y L..e Somente assinantes |
| SVP, Director of Business Affairs | C...ra P...e Somente assinantes |
| Business Affair | Jo....an T..o Somente assinantes |
| Production | . Po....ve F...s Somente assinantes |
| Director | B...n B...ow Somente assinantes |
| Line Producer | G....on B....ll Somente assinantes |
| Executive Producer | R...h La....la Somente assinantes |
| VFX | U...ld S....os Somente assinantes |
| Creative Director | C...s R....ng Somente assinantes |
| VFX Supervisor (3D) | M..t Ka....gh Somente assinantes |
| VFX Supervisor | (..) Somente assinantes |
| Animation Supervisor | A...e W....ey Somente assinantes |
| Animators | A....ne M....z, R....go T...es Somente assinantes |
| CG Artists | P....sh K....n, E..a L....l, D...d Sv....ll Somente assinantes |
| Compositors | N...la Bo....i, F....ia Pe.....n, Sh....ne By....d, L...s G....lt Somente assinantes |
| Online Editor | R....rd H...is Somente assinantes |
| Executive Producer | L...en Ol....ld Somente assinantes |
| Producer | N...an H..d Somente assinantes |
| Production Assistant | V....sa R....ro Somente assinantes |
| Editorial | C...o S...et Ed.....al Somente assinantes |
| Editor | A...n L....ey Somente assinantes |
| Color | C....ny . Somente assinantes |
| Colorist | ..m M...ck Somente assinantes |
| Record & Mix Studio | So.....ack B...on Somente assinantes |
| Audio Engineer | M..e S...er Somente assinantes |
2
McDonald's - Sorry Mum
McDonald's changes up its usual bright and cheery vibe for a more serious note in this emotional spot telling the story of a single mother and her teenage son.
| Titulo | Sorry Mum |
| Agência | DDB Wien |
| Campanha | Sorry Mum |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Posted | Mai 2023 |
| Sector Empresarial | Restaurantes e comida rápida |
| Tipo de Mídia | Viral |
| Comprimento |
3
IKEA - SMÅGÖRA cot
IKEA's humble new campaign celebrates the fact that parents will always be a child’s first choice, leaving their furniture in second place.
| Titulo | SMÅGÖRA cot |
| Agência | DAVID |
| Campanha | IKEA Second Best Furniture |
| Anunciante | IKEA |
| Marca | IKEA |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Drogarias, lojas especializadas |
| Filosofia | IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child’s bedroom or playroom, Al-Futtaim IKEA’s latest campaign, ‘Proudly the Second Best’, focuses on how children would rather spend time with their parents giving second place to their bedroom. While celebrating the unique bond between parents and their kids, the retailer highlights its vast children’s collection and proudly embraces the second-best place in a household. In a natural and homey environment, the campaign features top selling products: the ANTILOP Highchair, BOLMEN Step Stool and the SMÅGÖRA cot, left aside by kids in favour of their parents. This campaign is the result of a collaboration between Al-Futtaim IKEA, DAVID Madrid, and INGO Hamburg. Carla Klumpenaar, General Manager - Marketing, Communication, HF and Retail Design in UAE, Qatar, Egypt and Oman at Al-Futtaim IKEA expressed her gratification with the partnership, stating, “humility is a value that lives in the heart of our brand. Placing parents as the first choice for their children reflects this core belief. It doesn't matter if we are second only to the parents, we are actually proud of it. Through this campaign, we hope to spread this brand value and celebrate parenthood across several channels.” With its commitment to affordability, the brand has made it possible for families to create comfortable and functional living spaces that promote children's development and creativity. Al-Futtaim IKEA's home furnishing range designed for children is a testament to the brand's commitment to making everyday life better for families. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Mercado | Alemanha |
| Agency | INGO, DAVID |
| Agency | INGO Hamburg |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Creative Officer | Tobias Ahrens |
| Global Chief Operating Officer (COO) | Sylvia Panico |
| Chief Creative Officer | Saulo Rocha |
| Group Creative Director | David Krueger |
| Director criativo | Tomás O’Gorman |
| Senior Copywriter | Ricky Solano |
| Senior Copywriter | Fernando Montero González |
| Senior Art Director | Gonzalo Arica |
| Senior Art Director | Nicolás López Bravo |
| Head of Account Management | María García-Herranz |
| Global Account Director | Annie Muñoz González |
| Global PR Director | Sandra Azedo |
| Approval Client | Carla Klumpenaar |
| Approval Client | Salama Ahmed |
| Approval Client | Dina al Sahhar |
| Approval Client | Oman Binita Roychowdhury |
| Produtora | Sal Gorda |
| Realizador | Michelle Cassis |
| Director de fotografia | Andy Pulido |
| Produtor executivo | Juanjo Goìmez |
| Produtor | Noelia lobo |
| Production Director | Rubeìn Subirats |
| Production Art Director | Baìrbara Gil |
| Production Art Director | Miguel Junquera |
| Stylist | Paola Boch |
| Pós produção | Full Fiction |
| Color Grade Company | GradePunk |
| Som | The Lobby |
| Fotógrafo | Alberto Escudero |
| Fotógrafo | Oscar Calleja |
| Fotógrafo | Ricardo Moreira |
4
Save-On-Foods - Strawberries
As shown in this humorous spot from Zulu Alpha Kilo for Save-On Foods, good food and 'a little extra freshness can mean a lot.'
| Titulo | Strawberries |
| Agência | Zulu Alpha Kilo |
| Campanha | Strawberries |
| Anunciante | Save-On-Foods |
| Marca | Save-On-Foods |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
5
Chipotle - Real Ingredients for Real Athletes: Matty Beniers
A clever campaign from VB+P that showcases athletes' real relationship with Chipotle, from their first game to now at the highest professional level.
| Titulo | Real Ingredients for Real Athletes: Matty Beniers |
| Agência | Venables Bell + Partners |
| Campanha | Real Ingredients for Real Athletes |
| Anunciante | Chipotle |
| Marca | Chipotle |
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| Tipo de Mídia | Interatividade |
| Comprimento | |
