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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Innovation in digital marketing this month

1

RAF - At the centre of the action

Engine UK created an interactive VR experience for the Royal Air Force to give potential new recruits a first-person POV of the action!

TituloAt the centre of the action
Agência
Campanha At the centre of the action
Anunciante Royal Air Force
Marca RAF
Data da primeira Transmissão/Publicação
Sector Empresarial Recrutamento de Funcionários Públicos, Polícia e Forças Armadas
Filosofia The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life
Tipo de Mídia Interatividade
Comprimento
Pós produção
Som
Head of Film
Director criativo
Director de arte
Director de arte
Head of Creative Technology
Senior Creative Technologist
Chief Strategy Officer
Planning Team
Planning Team
Account Management
Account Management
Chefe de produção
Produtora
Realizador
Produtor
Director de fotografia
Editor
Empresa de produção
Pós produção
Post-production Supervisor
Produtor de som
Sound Engineer
Colorist
2

Firewatch - Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California

Y Media Labs' sustainably charged new campaign launches the Firewatch project, utilizing a carbon neutral blockchain to sell a collection of sustainable NFTs. All proceeds are being donated to the nonprofit One Tree Planted.

TituloIntroducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California
Agência
Campanha Firewatch NFT Project
Anunciante Firewatch
Marca Firewatch

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PostedSetembro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
3

Apple Ipad - Bite
TBWA\Korea

Apple's Made on iPad campaign debuts its first international installment by partnering with Korean webtoon artist, Namon to create a vibrant, captivating music video for musician Jay Park. Can you believe it was all made on an iPad?!

TituloBite
Agência
Campanha Made on iPad
Anunciante Apple Inc.
Marca Apple Ipad

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Music Video
Comprimento
Trilha sonoraSomente assinantes
Produtora P...it Pr.....ion Somente assinantes
Realizador ..u .a ..m Somente assinantes
Illustrator N...n Somente assinantes
4

Viant - Built for NOW

Viant combines AI with human insight to usher in the concept of the ‘New Open Web’, a connected media landscape where advertisers, agencies, and brands are linked across all platforms. Ingenuity at its finest!

TituloBuilt for NOW
Agência
Campanha Built for NOW
Marca Viant

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
MercadoSomente assinantes
Produtora p..o Somente assinantes
Produtora Ag.....ive Somente assinantes
Founder D...el Ro.....rg Somente assinantes
Founder ..m P...r Somente assinantes
Chief Client Officer C....ne L...y Somente assinantes
Head of Strategy Ta.....no J...n Somente assinantes
Director criativo M..e Ki....nd Somente assinantes
Director criativo A...ew Ch....lm Somente assinantes
Redator L..z B....rd Somente assinantes
Director de contas C...os C..z Somente assinantes
Produtor executivo ..e Sc......ein Somente assinantes
Produtor L...en C...er Somente assinantes
Director de publicidade ..m Va.....ook Somente assinantes
Director de publicidade C...s Va.....ook Somente assinantes
Chief Marketing Officer (CMO) ..n S...lz Somente assinantes
SVP, Marketing R...ka N...ng Somente assinantes
Director de publicidade J...y W....er Somente assinantes
Director de publicidade R..i D...al Somente assinantes
Designer gráfico K...y H..s Somente assinantes
Client Copywriter D...el E....ke Somente assinantes
Digital Producer K...a J....on Somente assinantes
Realizador ..n S....ro Somente assinantes
Realizador A..x To....er Somente assinantes
Produtor executivo Al.....er ..b Somente assinantes
Director de fotografia k....an P..s Somente assinantes
Stylist H...a B...os Somente assinantes
Hair and Makeup Somente assinantes
Designer de produção Somente assinantes
Prop Master P...ł Wy.....ski Somente assinantes
Drone Somente assinantes
Line Production O....lm Somente assinantes
Produtor Somente assinantes
Production Manager L...na S....żak Somente assinantes
Production Coordinator N..i C...er Somente assinantes
Offline Editor Ma.....na Mi......zyk Somente assinantes
VFX Supervisor T...sz Ru....cz Somente assinantes
Post-production Producer D...in P....ll Somente assinantes
Post-production Producer D...a Ne.....eva Somente assinantes
Creative Producer A...m Sh......kov Somente assinantes
Director de arte A...m Ka.....nov Somente assinantes
Director de arte V..d Br.....ich Somente assinantes
CG Supervisor Al.....er Ma.....sky Somente assinantes
CG Supervisor A...m Sh......kov Somente assinantes
Storyboard Artist M...er B...ey Somente assinantes
Production Assistant Is....la Cr....rd Somente assinantes
Colorist D....ik D...s Somente assinantes
Compositor K...iz A...am Somente assinantes
5

Lavazza - Lavazza enters the metaverse with Lavazza Arena

Lavazza joins the growing list of brands in the metaverse, via Roblox, with a football video game aiming to educate younger audiences about deforestation.

TituloLavazza enters the metaverse with Lavazza Arena
Agência
Campanha Lavazza enters the metaverse with Lavazza Arena
Anunciante Lavazza
Marca Lavazza

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Be inspired by the best creative work from around the world.

PostedSetembro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
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