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Best travel ads
The best tourism and travel advertisements and campaigns from all over the world.

Best Travel and Tourism Ads of the Month : Apr 12, 2024

1

Vienna Tourist Board - Microdose Vienna

This Innovative new campaign out of Jung von Matt / Donau, in promotion of Vienna Tourist Board, urges viewers to 'Microdose Vienna' by taking a little dose of some of the many sights the city has to offer.

TituloMicrodose Vienna
Agência
Campanha Take A Trip To Vienna
Anunciante Vienna Tourist Board
Marca Vienna Tourist Board
Data da primeira Transmissão/Publicação 2024 / 4
Sector Empresarial Destinaçãoes (Países e lugares)
História Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective product innovation playing on the fashionable practice of microdosing, giving you the chance to take a ‘trip’ to Vienna.
In close collaboration with Vienna’s renowned pharmacy Saint Charles Apothecary, six unique Viennese experiences were condensed into six digestible micro-doses. Each micro-dose containing an ingredient directly sourced from a prestigious Viennese institution reaching from Gustav Klimt’s iconic art, the city’s best vineyards, the esteemed Wiener Symphoniker, the Giant Ferris Wheel – the oldest of its kind – to Sigmund Freud and the regal Spanish Riding School.
List of all Viennese micro-doses:
· Klimt’s Reflection: a pill that contains dust particles from Gustav Klimt’s Portrait of Emilie Flöge, extracted during the cleaning process.
· Lifting Spirit: a capsule that contains genuine tartaric acid crystals, a byproduct of the winemaking process, from Viennese field blend Wiener Gemischter Satz.
· Spinning the Wheel: a pill that contains pieces of a steel cable from Vienna’s iconic Giant Ferris wheel placed in ink, delicately applied.
· Viennese Vibrations: a capsule that contains captured pulses from a timpani played in an orchestral setting by the Wiener Symphoniker.
· Tune into Freud: a capsule that contains the abstract essence of Freud’s wisdom, absorbed during the time it spent in storage in Freud’s personal safe.
· Regal Strength: a capsule that contains the essence of Lipizzaner stallions’ sweat harvested after a training session at the Spanische Hofreitschule in Vienna.
Created in a limited edition of 380 sets, "microdose vienna” has been sent to selected media representatives and content creators from the USA and UK along with an invitation to finally take a trip to Vienna. The target audience in the USA and UK can also win sets through the official landing page 
Norbert Kettner, CEO of the Vienna Tourist Board comments: “We are thrilled to launch 'microdose vienna,' a unique campaign that embodies Vienna's innovative spirit and cultural richness. Through this initiative, we invite the global community to sample a taste of our city's essence, aiming to create a meaningful connection with Vienna. We want to share a piece of our city's soul in a novel way, proving that even a small dose of Vienna can be profoundly captivating. We look forward to welcoming visitors to explore the full beauty and depth of our city." Before taking "microdose vienna" it is important to notice that this product should preferably be consumed during introspective moments, at one’s own risk and by taking into account that it could stir one possible side-effect: A subtle longing for truly exceptional experiences only a real trip to Vienna could satisfy.
Tipo de Mídia Viral
Comprimento
Mercado Estados Unidos, Reino Unido
Mais Informações https://www.wien.info/en/microdose
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director criativo
Director de arte
Redator
Account Manager
Account Manager
Produtora
Director of Brand Management
Brand Communications Director
Campaign Management
Campaign Management
2

Black & Abroad - See You There

With the help of McCann Canada, Black & Abroad tackles racial prejudice seen in AI, asserting that they see you abroad even if AI doesn't.

TituloSee You There
Agência
Campanha See You There
Anunciante Black & Abroad
Marca Black & Abroad

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PostedMarço 2024
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer ..n Ma.....ie Somente assinantes
Director criativo P...o I..o Somente assinantes
Director de arte S...ey G....ns Somente assinantes
Redator ..o D..g Somente assinantes
Group Director A...ud I...d Somente assinantes
3

WellingtonNZ - You Would In Wellington

Wellington NZ and Clemenger BBDO know that there a lot of things that you've thought about doing and you've never done before, but you would in Wellington

TituloYou Would In Wellington
Agência
Campanha You Would In Wellington
Anunciante WellingtonNZ
Marca WellingtonNZ

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão
Comprimento
Produtora Ho.....on F...s Somente assinantes
Realizador L...s Su.....and Somente assinantes
Produtor B...gh Su.....and Somente assinantes
Chief Creative Officer B...id A...ma Somente assinantes
Director de publicidade T..d Ba....el Somente assinantes
4

JSX - This Is How I Fly
PMG

In their latest installment, JSX shows you all the ways that they allow you to fly with their stellar air carrier quality.

TituloThis Is How I Fly
Agência
Campanha This Is How I Fly
Anunciante JSX
Marca JSX

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
MercadoSomente assinantes
Mais InformaçõesSomente assinantes
Director executivo criativo A...ew H...er Somente assinantes
Director executivo criativo K..e K...ey Somente assinantes
Redator B...y J...g Somente assinantes
President ..n D...is Somente assinantes
Director de arte K...n Yu.....ich Somente assinantes
Designer H...ah H...ar Somente assinantes
Director de contas M...ca Abb.......ento Somente assinantes
Supervisor de conta M...n O...ch Somente assinantes
Produtor da agência B....et Fo....ot Somente assinantes
Produtor executivo da agência A...da H...se Somente assinantes
Diretor de Estratégia St.....ie D...ak Somente assinantes
Diretor de Estratégia S....na T..i Somente assinantes
Brand Strategy Manager Y..h S..h Somente assinantes
Produtora ..e Re....ic .o Somente assinantes
Managing Diretor C...ie Ca....ay Somente assinantes
Produtor executivo B...n H...g Somente assinantes
Realizador A...ew R..n Sh....rd Somente assinantes
Editor D..n P...on Somente assinantes
Colorização B...n B...ey Somente assinantes
Efeitos especiais B....tt L...s Somente assinantes
Som G..g C....on Somente assinantes
Chief Executive Officer (CEO) A..x W...ox Somente assinantes
Marketing Communications ..n K....an Somente assinantes
Senior Brand Manager A...na D..z Somente assinantes
5

Tourism Tasmania - Become a Winter Person
BMF

It may be the off season, but you can still come down to Tasmania for air, and who knows; You might just become a winter person.

TituloBecome a Winter Person
Agência
Campanha The Off Season
Anunciante Tourism Tasmania
Marca Tourism Tasmania

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão
Comprimento
Agency
Produtora
Agência de Mídia S....om M...a ..y L... Somente assinantes
Realizador K..a B....ey Somente assinantes
Produtora AR......ACK Somente assinantes
Director de fotografia J..k B....es Somente assinantes
Fotógrafo .o D..k Somente assinantes
PR Agency Re.....as Somente assinantes
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