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The best in public interest and CSR communications globally
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The best in public interest and CSR communications globally

1

SPA - Reasons to Love Them

The campaign that encourages to take full responsibility of those who depend on us and love us

TituloReasons to Love Them
Agência
Campanha Reasons to Love Them
Anunciante Société Protectrice des Animaux
Marca SPA

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PostedJulho 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
Chief Creative Officer F....ce Pl.....es Somente assinantes
Director de arte Ch.....te M....ud Somente assinantes
Redator P...re Ri....et Somente assinantes
Head of Strategic Planning L...th P...r Somente assinantes
Planeador estratégico A...ne Ch.....er Somente assinantes
Produtora .a ..C Somente assinantes
Head of Post Production La....ce L...ng Somente assinantes
Editor Ph....pe R..h Somente assinantes
Editor Assistant E....en D...s Somente assinantes
2

ASSOCIAÇÃO ABRAÇO - Mario

Yes, people with HIV lead normal lives

TituloMario
Agência
Campanha Normal Life
Anunciante ASSOCIAÇÃO ABRAÇO
Marca ASSOCIAÇÃO ABRAÇO
Data da primeira Transmissão/Publicação
Sector Empresarial Associações de informação e de luta contra doenças
História To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life.
Filosofia The main mission of the campaign: to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible.
Problema Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal).
Tipo de Mídia Televisão
Comprimento
Equipa criativa
Equipa criativa
Produtora
Realizador
Assistant Director
Director de fotografia
Editor
Produtor executivo
Executive Director
Production Art Director
Wardrobe
Empresa de design sonoro
Director de publicidade
Director de publicidade
3

Mercedes-Benz - Pretty
Team X

A call to stop using pretty body as a way to sell cars.

TituloPretty
Agência
Campanha The Reinvention of Tomorrow
Anunciante Mercedes-Benz
Marca Mercedes-Benz

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PostedJulho 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Viral
Comprimento
Chief Creative Officer T....rn Bo.....ate Somente assinantes
Creative Support R..k F...o Somente assinantes
Produtor da agência Y..a B....an Somente assinantes
Director de arte Na.....ee Kh....im Somente assinantes
Director assistente criativo A...p Kh....ng Somente assinantes
Redator Pa....ng N...u Somente assinantes
Diretor dos Negócios Si.....at Run.......kul Somente assinantes
Client Services Director P..a Cho.......ong Somente assinantes
Agency Editor Kr.....orn Sa.....arn Somente assinantes
Produtora D...n F...s ... L... Somente assinantes
4

Corona - This is not a city

Raising awareness on the amount of plastic in the ocean

TituloThis is not a city
Agência
Campanha THIS IS NOT A CITY
Anunciante Corona
Marca Corona

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PostedJulho 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Produtora Sa.....ica S...io Somente assinantes
Chief Executive Officer (CEO) M...el M...id Somente assinantes
VP Creative V...tor P...o Somente assinantes
Director executivo criativo J...an N...ez Somente assinantes
Creative Director Fe....do R...er Somente assinantes
Creative Director H..e R...s Somente assinantes
Creative Copywriter ..a P...a E....ar Somente assinantes
Creative Copywriter D...o L...z Somente assinantes
Director de arte D...el Ci.....es Somente assinantes
Director de arte Somente assinantes
5

Circular - Plastic Dinosaur
CarrotComm Limited

Plastic waste is a menace in Bangladesh

TituloPlastic Dinosaur
Agência
Campanha Act To Avoid
Anunciante Circular
Marca Circular

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PostedJulho 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Chief Operating Officer (COO) R....ul H...an J...b Somente assinantes
Director executivo criativo S...ul A..m Ch.....ry M...l Somente assinantes
Brand Communications Director T....em Z...a Somente assinantes
Director criativo S....ie A...d Somente assinantes
Concept and Art Directior A...an H...b H...k Somente assinantes
Graphic Designer & 3D Artist K..i Sh....to Somente assinantes
Assistant Manager, Brand Communication Sh....et Sh....or Somente assinantes
Senior Copywriter A..r ..s Somente assinantes
Senior Copywriter M....fa M...ha Somente assinantes
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+1

CDC National Center for Injury Prevention and Control - The Path to Recovery
Brunet-García

The importance of support to overcome the drug addiction

TituloThe Path to Recovery
Agência
Campanha The Path to Recovery
Anunciante CDC National Center for Injury Prevention and Control
Marca CDC National Center for Injury Prevention and Control

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PostedJulho 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Director executivo criativo E....do Sa.....to Somente assinantes
Director criativo A...en M..l Somente assinantes
Director assistente criativo C...n B...es Somente assinantes
Senior Art Director B...ie B...et Somente assinantes
Senior Art Director M....sa P...ce Somente assinantes
Director de arte D..i S....ns Somente assinantes
Junior Art Director J..l Re....te Somente assinantes
Redator ..e D....co Somente assinantes
Redator Je.....on R..l Somente assinantes
Director K...ar V...a Somente assinantes
Música ..e B....ce K..g Somente assinantes
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