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The best in public interest and CSR communications globally
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This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

Nosotras Women Connecting - Welcome To The Group
PHD

Empowering Change! Find out how in just 5 days, Costa Rican girls' WhatsApp Campaign turned phone numbers into a policy, making free menstrual products in schools a reality!

TituloWelcome To The Group
Agência
Campanha Welcome To The Group
Anunciante Nosotras Women Connecting
Marca Nosotras Women Connecting

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2

PETA - Poutine

By using the image of dictators, Acher Troy (for PETA) has a clear message : leather is dangerous. From the production to the purchase, leather clothes are creating way more damages than we think. Just as dictators that causes suffering and devastation, wearing leather affects the world by Killing animals, causing cancers and amplifying global warming.

TituloPoutine
Agência
Campanha Dangerous Leather
Anunciante People for the Ethical Treatment of Animals PETA
Marca PETA

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Exterior
3

Wonder Women Tech - ePolice Station

Are you facing misogyny in online games? Wonder Women Tech, in collaboration with AlmapBBDO, presents a solution: a virtual police station in GTA that enforces real pursuit. Let's put an end to hateful comments and cyberharassment; gaming should be a safe space for all women

TituloePolice Station
Agência
Campanha ePolice Station
Anunciante Wonder Women Tech
Marca Wonder Women Tech
Data da primeira Transmissão/Publicação 2024 / 3
Sector Empresarial Instituições, organizações não governamentais
História For the past few years, GTA RP has included police stations as part of the game's plot. In a mod to the game's open-source code, in partnership with a server, the map will now include an ‘E-Police Station,' a virtual police station identical to its real-world counterpart, set up specifically to address crimes against women. When players are harassed or witness violent interactions, they are encouraged to capture and save evidence on the platform. Then their avatar can head over to the virtual station, where they'll be guided through the process of filing an official police report, all without having to leave the game. The complaint, once submitted, will be duly investigated by the authorities
Filosofia After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivizing and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence.
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Mais Informações https://e-policestation.com/
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4

Boomerang - Stop Plastic Horror 2

Dive into the urgent reality: every second, 100 tonnes of waste flood our seas, with 80% being plastic. "Stop Plastic Horror" is a call to action, illuminating the consequences of plastic pollution on our oceans

TituloStop Plastic Horror 2
Agência
Campanha Stop Plastic Horror
Anunciante Boomerang
Marca Boomerang

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PostedFevereiro 2024
Sector EmpresarialSomente assinantes
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Tipo de Mídia Imprensa e publicações
Director criativo S...ra R..i Somente assinantes
Director de arte O....ne Z...I Somente assinantes
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5

ItsHerWay - #MakeUpForThePayGap

Unlock your potential, learn how mastering your makeup can propel your career, an turn it to professional success

Titulo#MakeUpForThePayGap
Agência
Campanha #MakeUpForThePayGap
Anunciante ItsHerWay.com
Marca ItsHerWay

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PostedMarço 2024
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
EDITOR'S PICK in partnership with
+1

Helsinki Pride - Respect begins with pride

By blending heat mapping technology with photography, portraits of Helsinki Pride community members radiate in the vibrant colors of the rainbow. Within the campaign imagery, the essence of human connection is vividly portrayed through the hues of the Pride flag. These visuals not only emphasize the endeavors undertaken by the Pride movement but also depict pride as a potent and affirmative energy originating from within.

TituloRespect begins with pride
Agência
Campanha Pride shines from within
Anunciante Helsinki Pride
Marca Helsinki Pride

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PostedDezembro 2023
Sector EmpresarialSomente assinantes
Tipo de Mídia Imprensa e publicações
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