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Best travel ads
The best tourism and travel advertisements and campaigns from all over the world.

Best Travel and Tourism Ads of the Month

1

Virgin Atlantic - I am what I am

Whatever your individuality, you can travel with Virgin Atlantic.

TituloI am what I am
Agência
Campanha I am what I am
Anunciante Virgin Atlantic
Marca Virgin Atlantic
Data da primeira Transmissão/Publicação
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda See the world differently
História The campaign - which introduces the endline “See the world differently” - draws on the airline’s heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic. The first phase of the campaign will champion the rich individuality of the airline’s people and customers. This builds on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic’s can be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch. The campaign will launch with a gloriously colourful 60-second TV ad directed by Ben Strebel at Biscuit. The film focuses on a group of charismatic characters, at an airport and on board a state of the art A350-1000 plane. Customers and crew alike joyfully do their own thing, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. There will also be a sumptuous print campaign made up of beautifully rich shots of Virgin Atlantic crew and customers, with lines championing their individuality. These include a confident businesswoman saying “I am my own captain”, a family arriving for their holiday saying “A crew like no other” and a female Captain with the line “Born to fly”. Virgin Atlantic is committed to championing the individuality of its people on the ground and in the air. Frontline crew are known for their stylish grooming credentials and unlike at some airlines, already have freedom when it comes to choosing to wear make-up, as well as offering female crew the choice to wear trousers and flats, as well as skirts and heels. Virgin Atlantic CEO Shai Weiss explains: “At the core of our business is the understanding that every one of our people can be themselves at work and that they belong. They truly are the thing that sets us apart and the reason customers choose to fly with us. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people and that’s why it was so important they’re at the heart of this campaign.” Annabelle Cordelli, Vice President, Brand & Marketing at Virgin Atlantic sums up the approach: “It’s more important than ever that we reimagine the world and lead the way with fresh ideas. Virgin Atlantic is uniquely placed to do this because of the rich individuality of our people and our customers: the unique people who march to their own drumbeat, fly their own path, see things from a different angle. So it makes sense to start by championing them – and then apply this spirit to everything we do. After two challenging years when life has been on pause, it’s time to see the world differently.” Lucky Generals founder Andy Nairn said: “This is a dream brief for us. One of the most iconoclastic brands in the world, with a genuine desire to do things differently. It’s great to be off the runway and now we’re looking forward to all the exciting places we can go with this idea.”
Tipo de Mídia Televisão
Comprimento
Trilha sonora I am what I am
2

Schweiz Tourismus - No One upstages the Grand Tour of Switzerland

Who/What is the real heroe of the commercial? Ann Hathaway, Roger Federer or Switzerland.

TituloNo One upstages the Grand Tour of Switzerland
Agência
Campanha No One upstages the Grand Tour of Switzerland
Anunciante Schweiz Tourismus
Marca Schweiz Tourismus
Data da primeira Transmissão/Publicação
Sector Empresarial Destinaçãoes (Países e lugares)
Tipo de Mídia Televisão
Comprimento
Actor/celebridade
Actor/celebridade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Produtor da agência
Estrategista
Estrategista
Realizador
Produtora
Câmara
3

Flying Blue - Discover Flying Blue Family

The art of choosing a holiday destination with your family.

TituloDiscover Flying Blue Family
Titulo (língua original)Découvrez Flying Blue Famille (anglais)
Agência
Campanha Discover Flying Blue Family
Anunciante Flying Blue
Marca Flying Blue
Data da primeira Transmissão/Publicação
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História La campagne met en scène les membres d’une famille ayant du mal à y parvenir : chacun argumentant pour imposer aux autres ses vacances de rêve.
Filosofia Dès demain, partagez vos Miles simplement et profitez-en plus rapidement. Mais partager ses Miles en famille veut dire qu’il faut se mettre d’accord tous ensemble sur la prochaine destination…
Tipo de Mídia Televisão
Comprimento
Realizador
4

Air New Zealand - Tiaki & The Guardians

Listen Tiaki's tale for this original airline-safety video.

TituloTiaki & The Guardians
Campanha Tiaki & The Guardians
Anunciante Air New Zealand ANZ
Marca Air New Zealand

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
5

G7 - La Ville est belle

Look up at the city of Paris.

TituloLa Ville est belle
Agência
Campanha La ville est belle
Anunciante G7
Marca G7

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Televisão
Comprimento
Director criativo M...on Vi.....re Somente assinantes
Criativo / Direção de arte P...la M...i Somente assinantes
Criativo / Direção de arte P..l D...s Somente assinantes
Redator C...ne .e D...e Somente assinantes
Produtora V..y C....nt Somente assinantes
Realizador E....rd .e Sc.....ec Somente assinantes
Fotógrafo N....as P...o Somente assinantes
Producer Pie......nry C...S Somente assinantes
Produtor da agência fl....ce g...t Somente assinantes
Música R..e ..r Be....in C...o Somente assinantes
Account Manager J...ph Le....re Somente assinantes
Account Manager C...re F....ey Somente assinantes
EDITOR'S PICK
+1

LUMO - Flight Shame

Say goodbye to pollution when you travel with LUMO electric train.

TituloFlight Shame
Agência
Campanha Flight Shame
Anunciante FirstGroup
Marca LUMO

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Som
Produtora A..s . Sc....es Somente assinantes
Realizador B....ey T...s Somente assinantes
Director de fotografia A..x B...er Somente assinantes
Managing Director/ Executive Producer J...s B...d Somente assinantes
Produtor E..a Bu......rth Somente assinantes
Production Manager N....ie I...c Somente assinantes
Production Assistant N...y E..e C...er Somente assinantes
Empresa de produção S...ch Somente assinantes
Editor ..o K..g Somente assinantes
Editorial Producer A...la H..t Somente assinantes
Pós produção B...k K..e Somente assinantes
Colorist G...ge Ky....ou Somente assinantes
Lead Flame Artist ..n E..t Somente assinantes
Post-production Producer P..l W....ey Somente assinantes
Engenheiro de áudio J..e A....ll Somente assinantes
Produtor de som A...ah A...u Somente assinantes
Music Supervision ..e H...n Somente assinantes
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