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The best ad campaigns in health and beauty categories this month from around the world
1
Dove - Cost of Beauty: A Dove Film
Continuing the brand's examination of the impact of social media, Dove's emotionally-charged new film chronicles the real story of Mary, whose mental health is negatively impacted by social media.
| Titulo | Cost of Beauty: A Dove Film |
| Agência | Ogilvy New York |
| Campanha | Cost of Beauty |
| Anunciante | Unilever |
| Marca | Dove |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História | The Dove Self-Esteem Project today (April 12) launched the Campaign for Kids Online Safety to address the rise in youth mental health issues linked to social media. As part of the campaign, the Dove initiative is teaming with musician Lizzo, Common Sense Media and ParentsTogether Action to push for the 2023 Kids Online Safety Act (KOSA) which supports standards, safeguards and tools that protect kids’ online experiences and limit their exposure to toxic beauty content. |
| Filosofia | To boost its latest purpose-driven efforts to make social media a more positive environment, Dove released “Cost of Beauty: A Dove Film", a three-minute film that tells the true story of a young woman, Mary, who developed an eating disorder while being exposed to toxic beauty content on social media. Set to a version of “You Are So Beautiful,” the heartstring-tugging video suggests that Mary didn’t survive the ordeal before revealing that she is currently in recovery from the eating disorder. The video concludes with several real-life survivors of mental health issues and their parents. |
| Problema | The Campaign for Kids Online Safety is informed by new Dove research that demonstrates the toll social media has on youth mental health, with eight in 10 specialists saying social media is fueling a mental health crisis. Not only do 80% of young people believe people their age are addicted to social media, but more than half say it makes them and their peers feel anxious. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Trilha sonora | You are so beautiful |
| Creative Agency | Ogilvy UK |
| Creative Agency | Ogilvy Toronto |
2
Gyno-Canesbalance - Mermaid
Alexa the Mermaid gives us some intimate health tips in LOLA MullenLowe and Gyno-Canesbalance's new campaign, quipping "not all women are made to smell like fish down there, and you don't have to."
| Titulo | Mermaid |
| Agência | LOLA MullenLowe |
| Campanha | Mermaid |
| Anunciante | Bayer Hispania |
| Marca | Gyno-Canesbalance |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Higiene feminina |
| Filosofia | A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe says: "Consumers have the right to clear and straightforward information that allows them to detect the symptoms of vaginal flora imbalance and treat them with effective products. With Gyno-Canesbalance we work precisely on communicate the most noticeable symptom - a smell that is popularly identified as fishy - eliminating any reason for complacency". LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care. The campaign has been launched in Portugal and will soon be launched in Europe in countries such as Spain, Belgium, Netherlands, and others |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director de publicidade | Carme Sala |
| Director de publicidade | Silvia Pellicer |
| Director de publicidade | Rosa María Majo |
| Director executivo criativo | Tomas Ostiglia |
| Director executivo criativo | Nacho Oñate |
| Director executivo criativo | Néstor García |
| Director criativo | Helena Marzo |
| Redator | Helena Marzo |
| Director de arte | Erques Torres |
| Global Business Director | Yann Baudoin |
| Director de contas | Esther Mestre |
| Supervisor de conta | Mireia García |
| Head of Strategy | Gem Romero |
| Head of PR & Comms | Enrique Caballero |
| Head of PR & Comms | Gabriella Nuñez |
| Produtora | Mammateam |
| Realizador | Gunther |
| Produtor executivo | Claudia Mayer |
| Director de fotografia | Nauzet Gaspar |
| Produtor | Tània Ruiz |
| Produtor | Sònia Figuera |
| Production Director | Tània Ruiz |
| Designer de produção | Alexandra Jordana |
| Editor | Diego Amela |
| Pós produção | Pijama Estudio |
3
Tena - #NoLoveLikeIt
AMV BBDO and Tena's moving new campaign shines a light on the different experiences of caregiving.
| Titulo | #NoLoveLikeIt |
| Agência | AMV BBDO |
| Campanha | #NoLoveLikeIt |
| Anunciante | Essity |
| Marca | Tena |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Higiene feminina |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós-produção | Glassworks |
| Empresa de produção | The Assembly Rooms |
| Som | 750mph |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Director criativo | Jim Hilson |
| Equipa criativa | Ben Smith |
| Equipa criativa | Dan Kennard |
| Produtor da agência | Yvonne Chalkley |
| Produtora | Caviar London |
| Realizador | Darius Marder |
| Editor | Eve Ashwell |
| Audio Post Production | Twenty Below Music |
4
Lux - Change The Angle - Hey Camera
LUX's new campaign raises awareness of the issue that women athletes face of invasive camera angles objectifying them rather than focusing on their sporting achievements.
| Titulo | Change The Angle - Hey Camera |
| Agência | Wunderman Thompson |
| Campanha | Change The Angle |
| Anunciante | Unilever |
| Marca | Lux |
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5
Pond's Men - The Oily Warrior
Oily skin is simply unacceptable, no matter who you are, in this entertaining new work from Ogilvy in Singapore for Pond's Men.
| Titulo | The Oily Warrior |
| Agência | Ogilvy Singapore |
| Campanha | The Oily Warrior |
| Anunciante | Unilever |
| Marca | Pond's Men |
| Data da primeira Transmissão/Publicação | |
| Sector Empresarial | Cuidados da pele e produtos para depilação |
| Legenda | No one wants to kiss an oily face. |
| História | What if one man's extremely oily face was the reason why the air kiss was invented? This film was created to launch Pond's Men Indonesia's new Ultra Bright Oil Fighter facial foam. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Indonésia |
| Chief Creative Officer | Nicolas Courant |
| Chief Creative Officer | Marco Versolato |
| Director assistente criativo | Sonali Ranjit |
| Director assistente criativo | Rachel Chew |
| Redator | Cessita Putri |
| Director assistente criativo | Ria Ocampo |
| Senior Producer | Kevin Nguyen |
| Director | Ayappa |
| Produtor executivo | Anand Menon |
| Produtor | Milin Shah |
| Director de fotografia | Vikash Nowlakha |
| Offline Editor | Dipika Kalra |
| Música | Sameeruddin |
| Produtor de linha | Solomon Lourdes Raj |
| Designer de produção | Jimmy Bong |
| Casting Director | Munie Ariffin |
| 1st AD | Jeremy Zainal |
| Makeup artist | Marlia Ieryani Ghazali |
| Costumes Stylist | Akma Suriati Awang |
| DA | Udayan Biswas |
| Post Producer | Kyanne Tan |
| Colorist | Corey Brandon Spykerman |
| Online Artist | Edmund Fong |
| Audio Producer | Terence Chan |
| Engenheiro de áudio | Jerry Teo |
| Offline Editor | Timothy Lee |
| Post Supervisor | Vikram Solanki |
| Worldwide Managing Director | David Dahan |
| Global Managing Partner | Aanchal Sethi |
| Group Account Director | Pritika Gupta |
| Diretor dos Negócios | Sarah-Cate Agnew |
| Director de contas | Vinx Zhang |
| Executive Strategy Director | Sumegha Rao |
| Diretor de Estratégia | Dilip Garga |
| Estrategista | Mellita Angga |
| Senior Producer | Fabiano Beraldo |
| Chief Strategy Officer | Ruby Sudoyo |
