AdForum's Business Creative Report is based on the results of the many awards shows we monitor. This year, as a result of the pandemic, some shows were cancelled. But the BCR nonetheless includes the results of the
Epica Awards,
D&AD,
the One Show,
New York Festivals,
White Square
and more.
The overall results are established from each campaign's performance across all major awards shows, adding up to a compendium of outstanding creativity. The only ranking of its kind, the BCR offers an insight into the best performing campaigns, brands and agencies in specific industries.