Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline... ler mais
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. ler mais
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... ler mais
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... ler mais
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. ler mais
An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... ler mais
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... ler mais
TBWA\RAAD's Planning Director, Astha Sirpaul, delineates the opportunities for retailers that lie in personalized experiences and tailored... ler mais
Continuing our exploration into the growth of retail media spend, Jessica Sochol, Associate Partner, Strategy at VSA Partners, delineates the shift... ler mais
Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its... ler mais