Jordan Harper, Executive Strategy Director of Digital Transformation, and Simon Candy, Executive Creative Director, of Iris speaks on the role of... ler mais
A huge opportunity is committing to investment in brand awareness and perception, and developing relationships with future potential buyers ler mais
Piper Dolan, Head of Strategy at Ogilvy Chicago, firmly believes in fusing brands with culture to create authentic and creative experiences. This... ler mais
We chatted with Angel Ciangi, Executive Strategy Director at GMR Marketing, about breaking systemic barriers through mentorship, challenging... ler mais
Creativity and good ideas can come from anywhere and at Amplify, this notion is championed. Sophy Vanner Critoph, Head of Strategy, Culture and... ler mais
In the latest installment of our series focused on new business and growth, Catherine Emprin, General Manager and Head of New Business at BETC... ler mais
It might seem paradoxical to care passionately about climate change and sustainability and yet work for an advertising agency. But as Head of... ler mais
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... ler mais
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... ler mais
When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly... ler mais