Top Interviews From The Advertising Industry
Featured Interviews
The Mars Agency: An Omni-channel mindset creates full-funnel opportunities
An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... ler mais
Crystal Malachias, McCann: “Creators are opening up new forms of expression”
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... ler mais
Gone are the days of linear retail ecosystems
TBWA\RAAD's Planning Director, Astha Sirpaul, delineates the opportunities for retailers that lie in personalized experiences and tailored... ler mais
Jessica Sochol, VSA Partners: "The biggest opportunities are in the nitty-gritty details."
Continuing our exploration into the growth of retail media spend, Jessica Sochol, Associate Partner, Strategy at VSA Partners, delineates the shift... ler mais
Melissa Marano, RAPP: "Retail media is not only an acquisition play, but a retention play for brands and the services they offer."
Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its... ler mais
A mix of digital and physical: How retailers can remain relevant in the digital age
The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... ler mais
Personalization is key to the consumer buying experience
The evolution of retail media platforms presents opportunities for agencies and brands across the customer life cycle. Marcus Thomas' Chief Media... ler mais
Leading with values and a purpose for brand loyalty
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... ler mais
Social media is the key to connecting with younger generations
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. ler mais
Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... ler mais