História | "In Colombia the average age of people working on the countryside is 67 years, If we don’t do something about it we will be facing a food crisis in 15 years".The political and economic context of the country made it 3 times cheaper to import some agriculture products, than to produce them locally. Working on barley crops stop being profitable and the you people had to migrated to big cities looking for new opportunities.Thats why, Club Colombia, the beer that bears the name of the country on the outside (label) decided to also carry it on the inside.With this initiative farmers income increased by 22%, in 2 years we will triple barley crops nationwide, and we inspired Ab InBev in Mexico, Peru and Ecuador to implement siembra in their markets. |