Red Cross Colombia - "QR Code red cross"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colômbia

708

Titulo	QR Code red cross
Agência	Leo Burnett Colombia
Campanha	QR donations Red Cross Colombia
Anunciante	Red Cross Colombia
Marca	Red Cross Colombia
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Acções caridade, fundações, voluntariado
Legenda	Escanea el codigo y sacalos del agua
História	Thousands of people reached and other miles being part of this cry of support for the Colombian National Team. The content generated by the fans allowed us to generate a direct connection with our users and exponentially grow our social networks. In recent years, winter in Colombia left millions of victims, for this reason we wanted to use one of the most recurrent images in the news, the aerial shots of the floods, to invite people to donate and thus support the people who love us the most. they need.
Tipo de Mídia	Imprensa e publicações
DGC	Mauricio Sarmiento
DGC	Fernando Hernández
Creative Director	Edwin Lopez
Creative Director	Jorge Orozco
Digital Team Leader	Ricardo Espitia
Artistic Director	Andres Homez
Artistic Director	Ricardo Espitia
Artistic Director	Edwin Lopez
Copywriter	Jorge Orozco
Copywriter	Edwin Lopez
Copywriter	Renzo Otalora
Executive	Oscar Izquierdo