Liga Contra El Cancer - "The Safety Touch"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colômbia

4707

Titulo	The Safety Touch
Agência	Leo Burnett Colombia
Campanha	The Saftey Touch
Anunciante	Liga Contra El Cancer
Marca	Liga Contra El Cancer
Data da primeira Transmissão/Publicação	2015
Filosofia	Women know that checking themselves for breast cancer is critical to their health, but 95% of all women forget how and when they should perform self-exams. We identified an opportunity to remind women to conduct breast cancer self-exams by using the one device they look at more than 180 times a day: their phones. Working closely with professionals of breast cancer diagnostic programs we created the ‘Safety Touch App,’ a unique mobile application that reminds women how and when to check themselves for breast cancer, by changing the unlock pattern on their smartphones to one that is identical to the method of conducting a breast cancer self-exam, at an optimal time during a woman’s cycle.
Tipo de Mídia	Impressões colaterais e de marketing directo
Chief Creation Officer	Mark Tutssel
Regional Creative Director	Fernando Bellotti
Chief Creative Officer	Mauricio Sarmiento
Director criativo	Andres Mejia
Director criativo	Daniel Payan
Redator	Juan E. Henao
Director de arte	Juan Fernando Murcia
Web designer	Andres Osorio