The Most Creative Campaigns, Brands
and Agencies in Tech

 
THE DIGITAL SECTOR DELIVERS NOT ONLY THE TOOLS THAT HAVE KEPT US OCCUPIED AND IN TOUCH DURING THE PANDEMIC, BUT ALSO SOLUTIONS FOR THOSE SUFFERING FROM FAR MORE THAN LOCKDOWNS.

Whether working from home, connecting with loved ones, or attempting to escape the bad news cycle, the pandemic has encouraged us to rely on digital technology more than ever before. Some of the most awarded campaigns reflect this, but three out of the top five projects address concerns that exist apart from the current situation. While technology may dominate lives, it can improve them too.

Most awarded
campaigns, brands &
agencies in
Tech in 2021

Most awarded
campaigns, brands and
agencies in
Tech in 2021

CAMPAIGNS

Brand, Title, Agency
1
Area 23, An IPG Health Company, New York
2
Smuggler, Hollywood
3
Translation, New York
4
McCann London
5
Cheil Spain, Madrid
6
Spotify In-House
7
R/GA California
8
TBWA\Media Arts Lab, Los Angeles
9
72andSunny, Los Angeles
10
R/GA California
11
72andSunny, Los Angeles
12
Nord DDB STO, Stockholm
13
Taproot Dentsu, Mumbai
14
BBH New York
15
DDB Paris

BRANDS

Brand
1 Apple
2 Samsung
3 Woojer
4 Beats by Dr. Dre
5 Reddit

AGENCIES

Name
1 Area 23, An IPG Health Company, New York
2 Smuggler, Hollywood
3 Translation, New York
4 72andSunny, Los Angeles
5 R/GA, New York

Watch

TituloSICK BEATS
Agência
Campanha SICK BEATS
Anunciante Woojer
Marca Woojer
PostedJunho 2021
Sector Empresarial Eletrodomésticos e áudio-visual
Filosofia For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
Tipo de Mídia Product Design/Development
Comprimento
Creative Partner
Chief Creative Officer
Director executivo criativo
Director criativo
General Creative Director
Director criativo
TituloThe Whole Working-From-Home Thing
Agência
Campanha The Whole Working-From-Home Thing
Anunciante Apple
Marca Apple
PostedJulho 2021
Sector Empresarial Eletrodomésticos e áudio-visual
Tipo de Mídia Viral
Comprimento
Produtora
Produtor da agência
Realizador
Director de fotografia
Produtor executivo
Produtor executivo
Produtor executivo
Produtor
Colorist
Pós-produção
Empresa de produção
Editor
Editor
TituloYou Love Me
Agência
Campanha You Love Me
Anunciante Apple
Marca Beats by Dr. Dre
PostedAbril 2021
Sector Empresarial Eletrodomésticos e áudio-visual
Tipo de Mídia Outros
Comprimento
Empresa de produção
Produtora
Realizador
Director de fotografia
Produtor executivo
Director criativo
Editor
Editor
Chefe de produção
Founder Chief Executive Officer Steve Stoute
President Ann Wool
Chief Marketing Officer Chaucer Barnes
Executive Creative Director Jason Campbell
Creative Lead Ritesh Gupta
Creative Lead Castro Desroches
Senior Art Director Rachel Leathers
Senior Copywriter Steve Horn
Client Services Susanna Swartley
Group Account Director Sam Howard
Account Director Chloe Williams
Account Executive Doris Lynk
Executive Producer Matthew Flaherty
Senior Producer Dustin Grant
Group Context Director Joel Rodriguez
Senior Context Director Hugh Pringle
Senior Context Director Jay Legaspi
Junior Context Director Paige Rollins
Chief Strategy Officer Sandi Preston
Strategy Director Shon Mogharabi
Group Director, Data Strategy Juli Profumo
Senior Data Strategy Jineen Carcamo
Project Manager Rikki Greenspan
Director of Project Management Matt DeSimone
Head of Business Affairs Sara Jagielski
Writer Lena Waithe
Music Composer Solange
Color Sean Coleman - Company 3
Audio Mix Philip Loeb - Heard City
Sound Design Ballad
CMO Beats by Dre Chris Thorne
Head of Brand Beats by Dre Grace Wong
Brand Director Beats by Dre Tom Kydd
Brand Manager Beats by Dre Ibukun Ibraheem
CCO Beats by Dre Sam Bergen
Global Creative Director Beats by Dre Diallo Marvel
Head of Corporate Communications Beats by Dre Sarah Joyce
Head of Project Management Beats by Dre Brigette Mason
Project Manager Beats by Dre Jessica Lin
Head of Music Marketing Beats by Dre Ed Alexander
Music Marketing Manager Beats by Dre Rodney King
Head of Sports Marketing Beats by Dre Kevin O’Connor
Sports Marketing Manager Beats by Dre Aminah Charles
Head of Production Beats by Dre Michael Refuerzo
Senior Producer Beats by Dre Tessa Banks
Principle Counsel Beats by Dre Susan Chasnov
Head of Business Affairs Beats by Dre Marnie Nieves
Business Affairs Brand Beats by Dre Laney Gilani
Head of Operations Beats by Dre Patrick O’Brien
Audio Engineer Philip Loeb
Producer Sasha Awn
Sound Designers Philip Flindt, Adrian Aurelius
Sound Post Producer Gregers Maersk Moeller
TituloThe Birth of Gaming Tourism
Agência
Campanha The Birth of Gaming Tourism
Anunciante Microsoft
Marca Xbox / Microsoft
PostedAbril 2020
Sector Empresarial Eletrodomésticos e áudio-visual
História Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel.
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Produtora
Produtora
Produtora
Produtora
Chief Creative Officer McCann UK and Co President
Chief Creative Officer McCann UK and Co President
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Senior Planner
Senior Planner
Planeador
Designer
Designer
Project Manager
Project Manager
Chief Creative Officer
Managing Partner
Senior Account Director
Director de contas
Director de contas
Senior Account Manager
Senior Account Manager
Senior Account Manager
Account Manager
Executivo de contas
Chief Production Officer EMEA
Lead Executive Producer
Produtor executivo
Producer
Junior Producer
Producer
Print Producer
Producer
Art Buyer
Art Buyer
Studio Imaging Director
Senior Retoucher
Senior Editor
Senior Editor
Editor
Creative Researcher
Print Studio Manager
Creative technologist
Fotografia / Illustration
Fotografia / Illustration
TituloTallk
Agência
Campanha Tallk
Anunciante Samsung
Marca Samsung
Data da primeira Transmissão/Publicação 2020 / 10
Sector Empresarial Eletrodomésticos e áudio-visual
História ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all.

A cruel disease that affects everyone equally, but it is not the same for everyone.
Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year

For 90% patients technology to communicate with the world is a luxury.

Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€
compared to the 6K € of the most popular technology on the market.
Tipo de Mídia Case Study
Comprimento
Produtora
Director de contas
Creative Supervisor
Creative Supervisor
Diretor dos Negócios
Director criativo
Director criativo
Chief Creative Director
Produtor
TituloAlone With Me
Agência
Campanha Alone With Me
Anunciante Spotify
Marca Spotify
Data da primeira Transmissão/Publicação 2020
Sector Empresarial Serviços de diversão e lazer online
Tipo de Mídia Interatividade
Comprimento
Global Head of Artist and Label Marketing
Global Head of Artist and Label Marketing
Head of North America Artist and Label Marketing
Director Head of Music Marketing
Lead - Artist and Label Marketing
Manager - Artist and Label Marketing
Marketing Manager
VP - Global Executive Creative Director
VP - Global Brand
Head of Global Brand Team
Senior Global Brand Manager
Director assistente criativo
Director assistente criativo
Senior Producer
Business Affairs Lead
Head of Music PR Communications
Social Media Marketing Manager
CONTENT MANAGER
CONTENT MANAGER
Coordinator - Content Promotion
Data Scientist
Machine Learning Engineering Manager
Senior Legal Counsel
Legal Counsel
Rights Clearance Associate
Production Partner
Production Partner Rodeo
Production Partner
TituloReddit - Superb Owl
Agência
Campanha Reddit - Superb Owl
Anunciante Reddit
Marca Reddit
PostedAbril 2021
Sector Empresarial Sites de comunidades na internet
História In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
Tipo de Mídia Relações públicas
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Director assistente criativo
Director assistente criativo
Senior Copywriter
Director de arte
Group Director Content Production
Motion Design Director
Content Producer
SVP Managing Director
Group Director Media Operations
Director de media
Planejador de Mídia
VP Executive Strategy Director
Diretor de Estratégia
MD Client Services
Director de contas
VP Executive Production Director
Group Production Director
Senior Producer
Chief Marketing Officer (CMO)
Senior Marketing Lead
Marketing Specialist
Creative Lead
Senior Communications Manager
Communications Manager
Communications Manager
Communications Manager
Senior Community Manager Cassidy Good
TituloShot on iPhone: The Stunt Double
Titulo (língua original)VERTICAL CINEMA
Agência
Campanha The Stunt Double
Anunciante Apple
Marca iPhone
Data da primeira Transmissão/Publicação 2020 / 8
Sector Empresarial Telemóveis e pagers
Tipo de Mídia Televisão
Comprimento
Produtora Superprime Films
Realizador
Director de fotografia
Produtor de linha
Produtor executivo
Produtor executivo
Production Supervisor
Chief Creative Officer
Produtor executivo da agência
Group Creative Director
Director criativo
Director criativo
Director de arte
Empresa de produção
Editor
TituloSwipe Night
Agência
Campanha Swipe Night
Anunciante Tinder
Marca Tinder
PostedAbril 2020
Sector Empresarial Outros serviços online
História With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Tipo de Mídia Case Study
Comprimento
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
Chief Communications Officer
Sr. Director
Integrated Marketing
Product Lead
Product Designer
Sr. Product Designer
Engineering Lead
Sr. Counsel
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Designer
Sr. Designer
Sr. Writer
Designer
Designer
Redator
Jr. Designer
Jr. Writer
Sr. Film Producer
Produtor
EP Interactive
Director of Partnerships and Legal
Partnerships and Legal Director
Partnerships and Legal Sr. Manager
Partnerships and Legal Jr. Manager
Executive Strategy Director
Sr. Strategist
Sr. Communications Strategist
Sr. Social Strategist
Jr. Strategist
Brand Director
Brand Manager
Brand Manager
Executive Art Producer
Art Producer
Produtora
Realizador
Director of Immersive ECD
Founder
Managing Partner
Managing Partner
Managing Partner
Executive Producers
Executive Producers
Producer
Chefe de produção Rebecca Davis
TituloReddit - Up The Vote
Agência
Campanha Reddit - Up The Vote
Anunciante Reddit
Marca Reddit
PostedAbril 2021
Sector Empresarial Sites de comunidades na internet
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Director assistente criativo
Director de arte
Senior Copywriter
Director de arte
SVP Managing Director
VP Executive Strategy Director
Diretor de Estratégia
VP Managing Director Client Services
Director de contas
VP Executive Production Director
Group Production Director
Senior Producer
Group Director Media Operations
Director de media
Planejador de Mídia
Group Director Content Production
Director Content Production
Senior Content Producer
Content Producer
Motion Design Director
Chief Marketing Officer Reddit Inc
Senior Marketing Lead Reddit Inc
Creative Lead Reddit Inc
Director of Policy Reddit Inc
Policy Analyst Reddit Inc
Senior Communications Manager Reddit Inc
TituloFantastic Voyage
Agência
Campanha Fantastic Voyage
Anunciante Adobe
Marca Adobe Photoshop
Data da primeira Transmissão/Publicação 2020 / 8
Sector Empresarial Programas informáticos e produções multimédia
História Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.As it's centerpiece, the
Tipo de Mídia Viral
Comprimento
Trilha sonora She’s a Rainbow
Produtora
Música
Realizador
Empresa de produção
Som
VFX Company
Director criativo
TituloThe VAR Discount
BriefJust in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Agência
Campanha The VAR Discount
Anunciante Elkjøp
Marca Elkjøp
PostedDezembro 2020
Sector Empresarial Eletrodomésticos e áudio-visual
História Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.

Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made.

"The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Tipo de Mídia Interatividade
Client Director
Client Manager
Director criativo
Director de arte
Redator
Designer gráfico
Designer gráfico
PR Strategist
Chief Creative Officer
TituloPOOJA DIDI
Agência
Campanha POOJA DIDI
Anunciante Meta
Marca Facebook
Data da primeira Transmissão/Publicação 2020
Sector Empresarial Sites de comunidades na internet
Tipo de Mídia Viral
Comprimento
Agência de Mídia
Produtora
Pós produção
TituloGoogle - Black Owned Friday
Agência
Campanha Google - Black Owned Friday
Anunciante Google
Marca Google
PostedAbril 2021
Sector Empresarial Motores de busca
Tipo de Mídia Outros
Comprimento
TituloTipping Point
Agência
Campanha Tipping Point
Anunciante Ubisoft
Marca Watch Dogs: Legion
Data da primeira Transmissão/Publicação 2020 / 7
Sector Empresarial Consolas de videojogos
Tipo de Mídia Viral
Comprimento
Account Management
Account Management
Account Management
Account Management
Account Management
Director executivo criativo
Redator
Agency TV Producer
Produtora
Realizador
Produção de som
Sound Designer
Sound Designer
Sound Designer
Sound Designer