The Most Creative Campaigns & Agencies in Health & Beauty
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Most awarded campaigns in Health & Beauty in 2021
| Titulo | Marca | Agência, Cidade |
|---|---|---|
| 1. Wombstories | Bodyform | AMV BBDO, London |
| 2. Courage Is Beautiful | Dove | Ogilvy UK, London |
| 3. #Painwombstories by Libresse | Bodyform/Libresse | AMV BBDO, London |
| 4. Unbreakable | Insmed | Area 23, An FCB Health Network Company, New York |
| 5. Publicly Traded | LifeStyles Condoms | FCB/SIX, New York |
| 6. The CO2 Inhaler | Astrazeneca | McCann Health, New York |
| 7. Degree Inclusive | Rexona | Wunderman Thompson, Buenos Aires |
| 8. The Most Epic Seafaring Legend Ever Told | Old Spice | Leo Burnett Madrid |
| 9. Courage Amanda | Dove | Ogilvy UK, London |
| 10. Courage Patricia | Dove | Ogilvy UK, London |
| 11. Hero 1 | Mucinex | McCann Health, New York |
| 12. Dot Go. The First Customizable Object Recognition App For The Visually Impaired | Dot Incorporation | Serviceplan Group, Munich |
| 13. Design For Everyone | Royal National Institute for Blind People RNIB | The&Partnership, London |
| 14. The Artist | Savlon | Ogilvy India, Mumbai |
| 15. Braun x Formosa Chang | Braun | United Communications Group, Taipei |
3 — Bodyform/Libresse - #Painwombstories by Libresse
MARCA: Bodyform/Libresse
AGêNCIA: AMV BBDO
MEDIA: Case Study
4 — Insmed - Unbreakable
MARCA: Insmed
AGêNCIA: Area 23, An FCB Health Network Company
MEDIA: Televisão
5 — LifeStyles Condoms - Publicly Traded
MARCA: LifeStyles Condoms
AGêNCIA: FCB/SIX
MEDIA: Interatividade
8 — Old Spice - The Most Epic Seafaring Legend Ever Told
MARCA: Old Spice
AGêNCIA: Leo Burnett Madrid
MEDIA: Integrated Media/360 Activation
12 — Dot Incorporation - Dot Go. The First Customizable Object Recognition App For The Visually Impaired
MARCA: Dot Incorporation
AGêNCIA: Serviceplan Group
MEDIA: Case Study
13 — Royal National Institute for Blind People RNIB - Design For Everyone
MARCA: Royal National Institute for Blind People RNIB
AGêNCIA: The&Partnership
MEDIA: Viral
Most awarded agencies in health & beauty in 2021
Most awarded brands in health & beauty in 2021
Dove
Bodyform
Old Spice
Mucinex
LifeStyles
