FRONT LINE WORKERS WERE JUSTLY HAILED AS HEROES, BUT AS THE PANDEMIC WORE ON, INNOVATIVE APPROACHES TO SENSITIVE SUBJECTS MANAGED TO OVERSHADOW COVID-RELATED COMMUNICATIONS.
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2021
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2021
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Dove | |
2 | Bodyform | |
3 | Old Spice | |
4 | Mucinex | |
5 | LifeStyles |
AGENCIES
Name | ||
---|---|---|
1 | AMV BBDO, London | |
2 | Ogilvy UK, London | |
3 | McCann Health, New York | |
4 | Leo Burnett Madrid | |
5 | Area 23, An IPG Health Company, New York |
Watch
1. Bodyform / Wombstories
Titulo | Wombstories |
Agência | AMV BBDO |
Campanha | Wombstories |
Anunciante | Essity |
Marca | Bodyform |
Data da primeira Transmissão/Publicação | 2020 / 7 |
Sector Empresarial | Higiene feminina |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Priestess Shura Remix by Pumarosa |
Empresa de produção | Trim Editing |
Audio Post Production | 750mph |
Efeitos especiais | Framestore |
Animação | Framestore |
Chief Creative Officer | Alex Grieve |
Director executivo criativo | Nadja Lossgott |
Director executivo criativo | Nicholas Hulley |
Director criativo | Toby Allen |
Director criativo | Jim Hilson |
TV Production | Edwina Dennison |
TV production assistant | Lucia Fioravanti |
Produtora | Chelsea Pictures |
Realizador | Nisha Ganatra |
Produtor | Shanah Blevins |
Produtor executivo | Lisa Mehling |
Produtor executivo | Pat McGoldrick |
Director de fotografia | Natasha Braier |
Editor | Elise Butt |
Sound Engineer | Sam Ashwell |
Animation Creative Director | Sharon Lock |
2. Dove / Courage Is Beautiful
Titulo | Courage Is Beautiful |
Agência | Ogilvy UK |
Campanha | Courage is Beautiful |
Anunciante | Unilever |
Marca | Dove |
Posted | Abril 2021 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
Tipo de Mídia | Case Study |
Comprimento | |
Global Executive Creative Director Unilever | Daniel Fisher |
Chief Creative Officer | Brian Murray |
Juliana Paracencio | |
Group Creative Director | Christian Horsfall |
Director assistente criativo | Pam Danowski |
Head of Art Production | Sarah Thomson |
Art Producer | Chloe Jahanshahi |
Art Producer | Jonathon Nixon |
Head of Integrated Production | Matthew Jones |
Produtor da agência | Marie-Pierre Toure |
Senior Print Producer | David Scanlon |
Worldwide Managing Partner | Nadja Bellan White |
Worldwide Managing Director | Aviva Groll |
Global Managing Partner | Sam Pierce |
Global Business Director | Georgie Howard |
Global Creative Delivery Lead | Mike Kerry |
Programme Director | Pia Smith-Boquien |
Chief Strategy Officer | Tom Kenny |
Director de contas | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Chief Strategy Officer | Ben Kay |
Produtor executivo | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Compositor | Kevin Sargent |
Music Partner | Big Sync Music |
Audio Creative Director | Didier Tovel |
Audio Executive Producer | Alison Lawee |
Offline Editor | Billy Mead |
Produtor executivo | Ed Hoadley |
Offline Editor | Paul Ferdenzi |
Pós-produção | Jo Papayyianni |
Produtor executivo | Darryl Bolton |
2D Artist | Ben McIlveen |
Technical Operator | Richard Evans |
Global Dove | Alessandro Manfredi |
Executive Vice President | Alessandro Manfredi |
Global Brand Vice President Dove Masterbrand | Sophie Van Ettinger |
3. Bodyform/Libresse / #Painwombstories by Libresse
Titulo | #Painwombstories by Libresse |
Titulo (língua original) | #wombpainstories |
Agência | AMV BBDO |
Campanha | #Painstories |
Anunciante | Essity |
Marca | Bodyform/Libresse |
Data da primeira Transmissão/Publicação | 2021 / 3 |
Sector Empresarial | Higiene feminina |
Filosofia | Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. The experience of pain for women is complex, complicated and desperately underacknowledged. Endometriosis is just one example of the agony being endured. It affects one in 10 women but, astonishingly, takes an average of seven and a half years to be diagnosed* due to the perceived notion that severe period pain is ‘normal.’ Enduring this pain has a profound impact on every area of sufferers lives with some people experiencing depression, loss of relationships and in some cases even considering suicide. This is also reflected in their work with research finding that over 40% of those with endometriosis had given up or lost their job because of it. Libresse has created The Pain Dictionary, using real descriptions of pain from people with endometriosis. The dictionary includes new words and definitions which have been visualised by artists and creators, whose powerful illustrations bring the definitions to life, resulting in a new verbal and visual language for endometriosis pain. Contributors include illustrator Venus Libido, and textile artist Ellie Pearce, both of whom suffer from endometriosis. The campaign will encourage a culture of sharing #painstories online: The Pain Dictionary is a collaborative ongoing project, where Libresse will continue to listen to women, to use their pain descriptions to build an expansive source of pain experiences, showing the variety and intensity of endometriosis pain. To launch #painstories, Libresse has created the world’s first Pain Museum for people to explore the gender pain gap one story at a time. It will take people on an expressive deep dive into pain –– telling the #painstories that need to be told, exploring the taboos that fuel the silence around pain through artwork, and includes interviews with endometriosis sufferers and medical experts. The Pain Museum is a true education into the experience of pain that brings women’s #painstories to life and addresses how we can create a language to confront it, to move towards a world where this suffering is not something shrugged off as “normal”, simply to be endured. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Alex Grieve |
Director executivo criativo | Nicholas Hulley |
Director executivo criativo | Nadja Lossgott |
Director criativo | Nicholas Hulley |
Director criativo | Nadja Lossgott |
Director criativo | Jim Hilson |
Director criativo | Toby Allen |
Copywriter / Art Director | Lauren Peters |
Copywriter / Art Director | Augustine Cerf |
Designer | Jack Donovan |
Designer | Mario Kertstra |
Agency Planner | Bridget Angear |
Agency Planner | Beatrice Farmelo |
Agency Planner | Margaux Revol |
Account Management Team | Katie Gorrod |
Account Management Team | Sarah Hore-Lacy |
Account Management Team | Sarah Douglas |
Creative Producer | Rosie Stipic |
Business Affairs | Michelle Holmes |
PR Agency | Ketchum London |
Practice Director | Amber Organ |
Senior Account Manager | Victoria Bond |
Research Company | The Outsiders |
Researcher | Zoë McQuillin |
Researcher | Steven Lacey |
4. Insmed / Unbreakable
Titulo | Unbreakable |
Brief | “Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do. |
Agência | Area 23, An IPG Health Company |
Campanha | Unbreakable |
Anunciante | Insmed |
Marca | Insmed |
Data da primeira Transmissão/Publicação | 2021 / 1 |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | “Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Tim Hawkey |
Group Creative Director | Chris Bernesby |
Group Creative Director | Joe Capanear |
Director criativo | Paul Harrington |
Director assistente criativo | Jennifer Harrison |
Director assistente criativo | Kristen Bell |
Director assistente criativo | Corinne Feight |
Redator | Sasha Mishkin |
Group Executive Producer | Chinkara Singh |
Director assistente criativo | Ronnie Caltabiano |
Management Director | Martha Simpson |
Director de contas | Jack OShaughnessy |
Integrated Producer | Kevin Mullucks |
Broadcast Business Manager | Helen Hathiramani |
Produtora | Roof Studio |
Director criativo | Guto Terni |
Director criativo | Vinicius Costa |
Director criativo | Lucas Camargo |
Produtor executivo | Marcus Lansdell |
Chefe de produção | Vanderlei Santana |
3D Lead | Heber Conde |
3D Team | Bruno Celegao Monteiro |
Design de imagens | Alex Ferreira |
Design de imagens | Andrea Delfino |
Design de imagens | Bruna Berford |
Design de imagens | Bruno Santos |
Design de imagens | Christian Weckl |
Design de imagens | Daniel oliveira |
Design de imagens | Emerson Manfrin |
Design de imagens | Francisco Catão |
Design de imagens | Hannry Pschera |
Design de imagens | Jesiel Almeida |
Design de imagens | Jonathan Edward |
Design de imagens | Jorge Zagatto |
Design de imagens | Leonardo Felix |
Design de imagens | Leonidas Maciel |
Design de imagens | Marcio Nicolosi |
Design de imagens | Matheus Caetano |
Design de imagens | Rodrigo Dutra |
5. LifeStyles Condoms / Publicly Traded
Titulo | Publicly Traded |
Brief | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
Agência | FCB/SIX |
Campanha | Publicly Traded |
Anunciante | LifeStyles Healthcare LLC. |
Marca | LifeStyles Condoms |
Posted | Dezembro 2020 |
Sector Empresarial | Contraceptivos e testes de gravidez |
História | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
Problema | LifeStyles® is a global leader in sexual wellness products, including condoms, personal lubricant, and other fun stuff. |
Tipo de Mídia | Interatividade |
Chief Creative Officer | Ian Mackenzie |
Director executivo criativo | Colin Craig |
Director assistente criativo | Andrew Bernardi |
Redator | Hemal Dhanjee |
Director de arte | Steve Ierullo |
Designer | Ming Mikaeo |
Estrategista | Eli Ferrara |
Group Account Director | Shalta Dicaire Fardin |
Director de contas | Fraser Jackson |
Director of Integrated Production | Gillian Morrison |
Integrated Producer | Venus Pun |
Chief Technology Officer | Jacob Ciesielski |
6. Astrazeneca / The CO2 Inhaler
Titulo | The CO2 Inhaler |
Agência | McCann Health |
Campanha | The CO2 Inhaler |
Anunciante | AstraZeneca |
Marca | Astrazeneca |
Posted | Julho 2021 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Tipo de Mídia | Case Study |
Comprimento | |
Global Chief Creative Officer | Matt Eastwood |
Director executivo criativo | Tim Jones |
Director executivo criativo | Stephanie Berman |
Group Creative Director | Fabio Rodrigues |
Group Creative Director | Brian Wiesenthal |
7. Rexona / Degree Inclusive
Titulo | Degree Inclusive |
Agência | VML (formerly WT) |
Campanha | Degree Inclusive |
Anunciante | Unilever |
Marca | Rexona |
Posted | Novembro 2021 |
Sector Empresarial | Desodorizantes |
História | We believe products reflect the people who create them. Our motto is “build with, not for”.Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply. |
Problema | We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4!Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more”. A deodorant may seem like a trivial, mundane thing. Until you can’t open the cap, press down on the aerosol or apply it. Imagine the importance of deodorant for your confidence. Then imagine you are sweating more, because you are in a wheelchair. Finally, consider the neuroscience research that shows that being excluded hurts people just as much as physically being hit.That’s why inclusive design is so important. We believe that people with disabilities affecting their arms and/or vision should be able to take care of their hygiene needs independently.Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE. |
Tipo de Mídia | Case Study |
Entrant Company | Wunderman Thompson Argentina |
LATAM CCO's | Sebastián Tarazaga /Dany Minaker |
CCO Argentina | Natalia Benincasa |
CEO | Victoria Cole |
Creative Directors | Andrea Ventura / Gastón Cánaves |
Creative Directors | Agustín Alba / Pablo Maldonado |
Head of Art | Fernando Rossini |
Creative Operations Leader | Paula Akel |
Integrated Production Leader | Josefina Espil |
Production Manager | Mariana Jauregui |
Editor/Animator | Leandro Ramírez |
Graphic Production Manager | Daniel Gatto |
General Account Director | Eliana Kaplan |
Account Director | Dana di Lello |
Sr. Account Executive | Ramiro Pannunzio |
Strategy Lead | Ronny Weter / Aurelia Sisinni |
Project Manager | Ana Laura Rodríguez |
Head of Social Media | Silvina Coto |
Content Strategist | Daniel Alaniz |
Community Manager | Vincenzo Mazzei |
Global CCOS | Bas Korsten / Daniel Bonner |
Global Lead inclusive Design | Christina Mallon |
Global Client Lead Unilever | Inge Selawry |
Global Planning Lead | Nicky Buss |
Global Project Management | Bart Etcheverry |
Director of Global Creative Operations | Nora Farley |
PR Director | Jessica Hartley |
Product Design | SOUR Studio |
Creative Collaborators | Santiago Estevez/Nicolás Trapanese |
Unilever PR Agency | Edelman |
Production Company | LaDoble |
Director | Martin Donozo |
CEO | José Arnal |
Executive Producer | Agustín Gutierrez |
Producer | Marco Pilosio |
Director of Photography | Sebastian Cantillo |
Post Production | Luis Staffolani |
Sound post production | Porta Studio |
Music | Perra Santa |
8. Old Spice / The Most Epic Seafaring Legend Ever Told
Titulo | The Most Epic Seafaring Legend Ever Told |
Titulo (língua original) | La leyenda marina más épica jamás contada |
Agência | Leo Burnett Madrid |
Campanha | The Most Epic Seafaring Legend Ever Told |
Anunciante | Procter & Gamble |
Marca | Old Spice |
Posted | Junho 2021 |
Sector Empresarial | Desodorizantes |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Head of Art | Juan Frias |
Community Manager | Alejandro Lopez |
Senior Designer | Vallivana Gallart |
Global Chief Creative Officer | Liz Taylor |
Redator | Marcos Romero |
Director de arte | Rodrigo Sevilla |
Director de arte | Santiago Schiappacasse |
Illustrator | Sara Alonso |
Chief Creative Officer | Gastón Guetmonovitch |
Visual Designer | Sara Alonso |
Director criativo | Carlos Manas |
Director criativo | Juan Frias |
Titulo | Courage Amanda |
Agência | Ogilvy UK |
Campanha | Courage is Beautiful |
Anunciante | Unilever |
Marca | Dove |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
Tipo de Mídia | Imprensa e publicações |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Chief Creative Officer | Brian Murray |
Group Creative Director | Christian Horsfall |
Director de arte | Christian Horsfall |
Director assistente criativo | Pam Danowski |
Redator | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Diretor | Aviva Groll |
Director de contas | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Produtor da agência | Marie-Pierre Toure |
Produtor da agência | Eric Thompson |
Editor | Eric Thompson |
Print Producer | David Scanlon |
Head of Project Management | Mike Kerry |
Editor | Chris Murphy |
Produtor executivo | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Compositor | Kevin Sargent |
Director criativo | Juliana Paracencio |
Titulo | Courage Patricia |
Agência | Ogilvy UK |
Campanha | Courage is Beautiful |
Anunciante | Unilever |
Marca | Dove |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
Tipo de Mídia | Imprensa e publicações |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Chief Creative Officer | Brian Murray |
Group Creative Director | Christian Horsfall |
Director de arte | Christian Horsfall |
Director assistente criativo | Pam Danowski |
Redator | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Diretor | Aviva Groll |
Director de contas | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Produtor da agência | Marie-Pierre Toure |
Produtor da agência | Eric Thompson |
Editor | Eric Thompson |
Print Producer | David Scanlon |
Head of Project Management | Mike Kerry |
Editor | Chris Murphy |
Produtor executivo | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Compositor | Kevin Sargent |
Director criativo | Juliana Paracencio |
Titulo | Hero 1 |
Brief | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. |
Agência | McCann Health |
Campanha | Boring Heroes |
Anunciante | Reckitt Benckiser |
Marca | Mucinex |
Posted | Mai 2020 |
Sector Empresarial | OTC - Medicina tradicional |
Legenda | Staying in isn't exciting, but it saves lives. |
História | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play. The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. Young people weren’t paying attention to calls for lockdown – because they wanted to be out with their friends. So we made staying home heroic. When we picture a hero, we imagine caped avengers running into burning buildings, leaping, flying, and getting out there to save the day. But Covid-19 needed a different kind of fighter, one that just stayed home. Because in the pre-vaccine world of 2020, doing nothing was the most heroic act most of us could do. We commissioned “master of the visual double entendre,” Noma Bar, to create images for a public health campaign that would illustrate how any person can join the fight against COVID-19. In a simple, bright color palette, our superhero portraits used negative space to reveal the real hero inside. Our double take posters made people think twice before heading out. In a time where Covid content was everywhere, and many Americans had tuned out virus safety messaging, breakthrough, eye-catching designs were essential to help our important message land. We worked quickly, while also navigating the copyright mindfield to create superheroes that looked unlike anything else. While digital versions spread across the web, we stuck OOH in the faces of the people breaking the rules: near bars and beaches. |
Tipo de Mídia | Imprensa e publicações |
Entrant Company | McCann New York |
12. Dot Incorporation / Dot Go. The First Customizable Object Recognition App For The Visually Impaired
Titulo | Dot Go. The First Customizable Object Recognition App For The Visually Impaired |
Agência | Serviceplan Group |
Campanha | Dot Go. The First Customizable Object Recognition App For The Visually Impaired |
Anunciante | Dot Incorporation |
Marca | Dot Incorporation |
Posted | Junho 2021 |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | Any object can be connected to any action. This core idea allows users to do more than just find out what’s in their surroundings. Dot Go lets users link the detected object to any action from sound, flash, or vibration to opening external apps, websites, and more without any coding knowledge required. In this way, Dot Go enhances productivity and supports blind and visually impaired individuals in leading independent lives. By breaking away from simple recognition and working with open architectures, Dot Go challenges closed computer vision systems based on proprietary data. The openness of it all fosters a community where people can share their own innovative solutions and create an ever-growing collection of use cases that account for the most diverse needs. |
Tipo de Mídia | Case Study |
Comprimento | |
Agency | Serviceplan Germany |
Digital Development Studio | Hyperinteractive |
Produtora | PAULUS |
Global Chief Creative Officer | Alex Schill |
Worldwide Executive Creative Director | Jason Romeyko |
Chief Creative Officer | Matthias Harbeck |
CEO | Eric Ju Yoon Kim |
CTO | Ki Sung |
CDO | Jae-Seong Joo |
Director of Social Impact | Ahrum Choi |
Director executivo criativo | Franz Röppischer |
Director executivo criativo | Lorenz Langgartner |
Creative Producer | Saurabh Kakade |
Director de arte | Eduardo Álvarez Lucas |
Redator | Sandra Valencia |
Redator | Junior Art Director |
Motion Designer | Dennis Fritz |
Director de fotografia | Kevin Lausen |
CEO | Julia Kang |
Managing Diretor | Julia Kang |
Innovation Director | Dieter Pries |
iOS Engineer | Andrii Narinian |
Creative technologist | Niklas May |
Creative Producer | Imad El Rayess |
Producer | Kyungsin Kim |
Realizador | Saffaan Qadir |
Creative Intern | Shruthi Subramanian |
Creative Intern | Mirjam-Olga Strzata |
Creative Intern | Yago Guimaraes |
Creative Intern | Raquel Vega |
Creative Intern | Yamen Ibrahim |
Creative Intern | Lorenzo Colnaghi |
Creative Intern | Anastasiia Cherniavska |
Creative Intern | Reinier Wortman |
Creative Intern | Changkyu Ku |
Editor | Johannes Maierbacher |
Câmara | Johannes Maierbacher |
Executive Director | Kwangjae Lee |
Senior Account Manager | Junghwan Choi |
Director de arte | Bern Huh |
Director de arte | Jihyun Seo |
Director associado de arte | Jiho Ahn |
Redator | Yunjung Chae |
Sound Engineer | Anton Hofer |
Director de fotografia | Heiko Steudten |
Assistant Director | Hee Won Han |
Cinematografia | Yongsang Cho |
Motion Designer | Lennert Schrader |
IOS Engineer | Ying Quan Tan |
13. Royal National Institute for Blind People RNIB / Design For Everyone
Titulo | Design For Everyone |
Agência | T&Pm |
Campanha | The Design For Everyone |
Anunciante | Royal National Institute of Blind people (RNIB) |
Marca | Royal National Institute for Blind People RNIB |
Data da primeira Transmissão/Publicação | 2020 / 10 |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that – if produced – would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create and stress test the prototype with the blind and partially sighted community. Everyone deserves the right to privacy, but blind and partially sighted women are denied this through inaccessible design and information. Over 5 million pregnancy tests are sold in the UK every year and all of them rely on a visual result. This means that for many women who are blind or partially sighted, the test result cannot be accessed without help. Therefore, their result – positive or negative – becomes public, stripping them of their privacy and opening them up to comment and judgement from others. Through creating the prototype the team hope to raise awareness that this, like so many other things, doesn’t need to be the case. |
Tipo de Mídia | Viral |
Comprimento | |
Editor | Oliver Briginshaw |
Realizador | Oliver Briginshaw |
Planeador | Ed Davenhill |
Creative Producer | Joseph Tomlinson |
Director criativo | Angus Vine |
Equipa criativa | Angus Vine |
Equipa criativa | Helen Rogerson |
Produtora | Alumina Studios |
Pós-produção | Roberta Fox |
Director executivo criativo | Yan Elliott |
Director executivo criativo | Micky Tudor |
14. Savlon / The Artist
Titulo | The Artist |
Agência | Ogilvy India |
Campanha | The Artist |
Anunciante | Savlon |
Marca | Savlon |
Posted | Abril 2021 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
Tipo de Mídia | Branded Content |
Comprimento |
15. Braun / Braun x Formosa Chang
Titulo | Braun x Formosa Chang |
Agência | United Communications Group |
Campanha | Braun x Formosa Chang |
Anunciante | Heng Leong Hang |
Marca | Braun |
Posted | Abril 2021 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
Tipo de Mídia | Case Study |
Comprimento | |
Digital Agency | Unisurf Digital Marketing |
Produtora | CITY MARX |