The Most Creative Campaigns & Agencies in Health & Beauty

 
FRONT LINE WORKERS WERE JUSTLY HAILED AS HEROES, BUT AS THE PANDEMIC WORE ON, INNOVATIVE APPROACHES TO SENSITIVE SUBJECTS MANAGED TO OVERSHADOW COVID-RELATED COMMUNICATIONS.

Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.

Most awarded campaigns in Health & Beauty in 2021

Titulo Marca Agência, Cidade
1.  Wombstories Bodyform AMV BBDO, London
2.  Courage Is Beautiful Dove Ogilvy UK, London
3.  #Painwombstories by Libresse Bodyform/Libresse AMV BBDO, London
4.  Unbreakable Insmed Area 23, An FCB Health Network Company, New York
5.  Publicly Traded LifeStyles Condoms FCB/SIX, New York
6.  The CO2 Inhaler Astrazeneca McCann Health, New York
7.  Degree Inclusive Rexona Wunderman Thompson, Buenos Aires
8.  The Most Epic Seafaring Legend Ever Told Old Spice Leo Burnett Madrid
9.  Courage Amanda Dove Ogilvy UK, London
10.  Courage Patricia Dove Ogilvy UK, London
11.  Hero 1 Mucinex McCann Health, New York
12.  Dot Go. The First Customizable Object Recognition App For The Visually Impaired Dot Incorporation Serviceplan Group, Munich
13.  Design For Everyone Royal National Institute for Blind People RNIB The&Partnership, London
14.  The Artist Savlon Ogilvy India, Mumbai
15.  Braun x Formosa Chang Braun United Communications Group, Taipei

1 — Bodyform - Wombstories

MARCA: Bodyform

AGêNCIA: AMV BBDO

MEDIA: Televisão

2 — Dove - Courage Is Beautiful

MARCA: Dove

AGêNCIA: Ogilvy UK

MEDIA: Case Study

3 — Bodyform/Libresse - #Painwombstories by Libresse

MARCA: Bodyform/Libresse

AGêNCIA: AMV BBDO

MEDIA: Case Study

4 — Insmed - Unbreakable

MARCA: Insmed

AGêNCIA: Area 23, An FCB Health Network Company

MEDIA: Televisão

5 — LifeStyles Condoms - Publicly Traded

MARCA: LifeStyles Condoms

AGêNCIA: FCB/SIX

MEDIA: Interatividade

6 — Astrazeneca - The CO2 Inhaler

MARCA: Astrazeneca

MEDIA: Case Study

7 — Rexona - Degree Inclusive

MARCA: Rexona

AGêNCIA: Wunderman Thompson

MEDIA: Case Study

8 — Old Spice - The Most Epic Seafaring Legend Ever Told

MARCA: Old Spice

AGêNCIA: Leo Burnett Madrid

MEDIA: Integrated Media/360 Activation

9 — Dove - Courage Amanda

MARCA: Dove

AGêNCIA: Ogilvy UK

MEDIA: Imprensa e publicações

10 — Dove - Courage Patricia

MARCA: Dove

AGêNCIA: Ogilvy UK

MEDIA: Imprensa e publicações

11 — Mucinex - Hero 1

MARCA: Mucinex

AGêNCIA: McCann Health

MEDIA: Imprensa e publicações

12 — Dot Incorporation - Dot Go. The First Customizable Object Recognition App For The Visually Impaired

MARCA: Dot Incorporation

AGêNCIA: Serviceplan Group

MEDIA: Case Study

13 — Royal National Institute for Blind People RNIB - Design For Everyone

MARCA: Royal National Institute for Blind People RNIB

AGêNCIA: The&Partnership

MEDIA: Viral

14 — Savlon - The Artist

MARCA: Savlon

AGêNCIA: Ogilvy India

MEDIA: Branded Content

15 — Braun - Braun x Formosa Chang

MARCA: Braun

MEDIA: Case Study

Most awarded agencies in health & beauty in 2021

Most awarded brands in health & beauty in 2021

1 Dove
2 Bodyform
3 Old Spice
4 Mucinex
5 LifeStyles