The Most Creative Campaigns & Agencies in Food & Beverages
The “Moldy Whopper” will always remain a fresh idea, but it hails from a time before masks and lockdowns. At the number two slot is a campaign from the heart of the pandemic era, as Michelob and FCB found a way to bring fans to NBA games, even though arenas were closed to the public. Contemporary in a different way is Oreo’s “Doomsday Vault”, an activation inspired by a fan’s tweet (and possibly the end of the world). Michelob and FCB crop up again at number five with an extraordinary campaign encouraging farmers to return to organic produce – with a guarantee that the transition will be profitable.
Most awarded campaigns in Food & Beverages in 2021
| Titulo | Marca | Agência, Cidade |
|---|---|---|
| 1. Moldy Whopper | Burger King | INGO, DAVID |
| 2. Stevenage Challenge (Case Film) | Burger King | DAVID, Madrid |
| 3. Michelob ULTRA Courtside | Michelob ULTRA, Microsoft, NBA | FCB New York |
| 4. The OREO Doomsday Vault | OREO | the community, Miami |
| 5. Contract for Change | Anheuser Busch, Michelob ULTRA | FCB Chicago and FCB NY |
| 6. Shutter Ads | Heineken | Publicis Italy, Milan |
| 7. BK Cows’ Menu | Burger King Global | We Believers, New York |
| 8. Your Way, Way Better | Burger King | Jones Knowles Ritchie (JKR), New York |
| 9. Tienda Cerca | Tiendacerca.co | DraftLine Maz, - |
| 10. The Future Official Sponsors of the NWSL | Budweiser | VaynerMedia, New York |
| 11. A New Jingle For A New Era | Good Humor | Edelman Worldwide HQ, New York |
| 12. Moldy Whopper (day 32) | Burger King | Ingo, Stockholm |
| 13. Sneezing into Bumping Elbows | Burger King | DAVID, Madrid |
| 14. Sixties | McDonald's | Leo Burnett, London |
| 15. Playlist Timer | Barilla | Publicis Italy, Milan |
2 — Michelob ULTRA, Microsoft, NBA - Michelob ULTRA Courtside
MARCA: Michelob ULTRA, Microsoft, NBA
AGêNCIA: FCB New York
MEDIA: Outros
5 — Anheuser Busch, Michelob ULTRA - Contract for Change
MARCA: Anheuser Busch, Michelob ULTRA
MEDIA: Impressões colaterais e de marketing directo
7 — Burger King Global - BK Cows’ Menu
MARCA: Burger King Global
AGêNCIA: We Believers
MEDIA: Case Study
8 — Burger King - Your Way, Way Better
MARCA: Burger King
AGêNCIA: Jones Knowles Ritchie (JKR)
MEDIA: Packaging, marcas e design
10 — Budweiser - The Future Official Sponsors of the NWSL
MARCA: Budweiser
AGêNCIA: VaynerMedia
MEDIA: Integrated Media/360 Activation
11 — Good Humor - A New Jingle For A New Era
MARCA: Good Humor
AGêNCIA: Edelman Worldwide HQ
MEDIA: Branded Content
12 — Burger King - Moldy Whopper (day 32)
MARCA: Burger King
AGêNCIA: Ingo
MEDIA: Imprensa e publicações
Most awarded agencies in food & beverages in 2021
Most awarded brands in food & beverages in 2021
Burger King
McDonald's
Michelob
Oreo
Le Chocolat des Français
