The Most Creative Campaigns & Agencies in Food & Beverages

 
BURGER KING IS BACK BUT FACES A CHALLENGE AT THE TOP FROM AN INNOVATIVE MICHELOB.

The “Moldy Whopper” will always remain a fresh idea, but it hails from a time before masks and lockdowns. At the number two slot is a campaign from the heart of the pandemic era, as Michelob and FCB found a way to bring fans to NBA games, even though arenas were closed to the public. Contemporary in a different way is Oreo’s “Doomsday Vault”, an activation inspired by a fan’s tweet (and possibly the end of the world). Michelob and FCB crop up again at number five with an extraordinary campaign encouraging farmers to return to organic produce – with a guarantee that the transition will be profitable.

Most awarded campaigns in Food & Beverages in 2021

Titulo Marca Agência, Cidade
1.  Moldy Whopper Burger King INGO, DAVID
2.  Stevenage Challenge (Case Film) Burger King DAVID, Madrid
3.  Michelob ULTRA Courtside Michelob ULTRA, Microsoft, NBA FCB New York
4.  The OREO Doomsday Vault OREO the community, Miami
5.  Contract for Change Anheuser Busch, Michelob ULTRA FCB Chicago and FCB NY
6.  Shutter Ads Heineken Publicis Italy, Milan
7.  BK Cows’ Menu Burger King Global We Believers, New York
8.  Your Way, Way Better Burger King Jones Knowles Ritchie (JKR), New York
9.  Tienda Cerca Tiendacerca.co DraftLine Maz, -
10.  The Future Official Sponsors of the NWSL Budweiser VaynerMedia, New York
11.  A New Jingle For A New Era Good Humor Edelman Worldwide HQ, New York
12.  Moldy Whopper (day 32) Burger King Ingo, Stockholm
13.  Sneezing into Bumping Elbows Burger King DAVID, Madrid
14.  Sixties McDonald's Leo Burnett, London
15.  Playlist Timer Barilla Publicis Italy, Milan

1 — Burger King - Moldy Whopper

MARCA: Burger King

AGêNCIA: INGO, DAVID

MEDIA: Case Study

3 — Burger King - Stevenage Challenge (Case Film)

MARCA: Burger King

AGêNCIA: DAVID

MEDIA: Gaming

2 — Michelob ULTRA, Microsoft, NBA - Michelob ULTRA Courtside

MARCA: Michelob ULTRA, Microsoft, NBA

AGêNCIA: FCB New York

MEDIA: Outros

4 — OREO - The OREO Doomsday Vault

MARCA: OREO

AGêNCIA: the community

MEDIA: Outros

5 — Anheuser Busch, Michelob ULTRA - Contract for Change

MARCA: Anheuser Busch, Michelob ULTRA

MEDIA: Impressões colaterais e de marketing directo

6 — Heineken - Shutter Ads

MARCA: Heineken

AGêNCIA: Publicis Italy

MEDIA: Case Study

7 — Burger King Global - BK Cows’ Menu

MARCA: Burger King Global

AGêNCIA: We Believers

MEDIA: Case Study

8 — Burger King - Your Way, Way Better

MARCA: Burger King

AGêNCIA: Jones Knowles Ritchie (JKR)

MEDIA: Packaging, marcas e design

9 — Tiendacerca.co - Tienda Cerca

MARCA: Tiendacerca.co

MEDIA: Web site

10 — Budweiser - The Future Official Sponsors of the NWSL

MARCA: Budweiser

AGêNCIA: VaynerMedia

MEDIA: Integrated Media/360 Activation

11 — Good Humor - A New Jingle For A New Era

MARCA: Good Humor

AGêNCIA: Edelman Worldwide HQ

MEDIA: Branded Content

12 — Burger King - Moldy Whopper (day 32)

MARCA: Burger King

AGêNCIA: Ingo

MEDIA: Imprensa e publicações

13 — Burger King - Sneezing into Bumping Elbows

MARCA: Burger King

AGêNCIA: DAVID

MEDIA: Rádio

14 — McDonald's - Sixties

MARCA: McDonald's

AGêNCIA: Leo Burnett

MEDIA: Exterior

15 — Barilla - Playlist Timer

MARCA: Barilla

AGêNCIA: Publicis Italy

MEDIA: Interatividade

Most awarded agencies in food & beverages in 2021

Most awarded brands in food & beverages in 2021

1 Burger King
2 McDonald's
3 Michelob
4 Oreo
5 Le Chocolat des Français