The Most Creative Campaigns & Agencies in Retail
Burger King continues to set standards for creativity in the Retail category (just as it does in Food). The “Moldy Whopper” remained an awards show favourite into last year, accompanied once again by the “Stevenage Challenge”. But it’s joined by two other BK campaigns in the top five: a bold new take on the brand’s visual identity by Jones Knowles Ritchie; and an all-singing environmental message from We Believers. It’s interesting to note that these BK winners come from different agencies, suggesting once again that creative clients inspire creative campaigns. The cause-driven “Bread Exam” for UAE-based supermarket chain Spinneys stands alone amidst all the burgers.
Most awarded campaigns in Retail in 2021
| Titulo | Marca | Agência, Cidade |
|---|---|---|
| 1. Moldy Whopper | Burger King | INGO, DAVID |
| 2. The Bread Exam | Spinneys | McCann Paris, Neuilly sur Cedex |
| 3. Stevenage Challenge (Case Film) | Burger King | DAVID, Madrid |
| 4. Your Way, Way Better | Burger King | Jones Knowles Ritchie (JKR), New York |
| 5. BK Cows’ Menu | Burger King Global | We Believers, New York |
| 6. Moldy Whopper (day 32) | Burger King | Ingo, Stockholm |
| 7. Sneezing Into Bumping Elbows | Burger King | DAVID, Madrid |
| 8. Sixties | McDonald's | Leo Burnett, London |
| 9. Chicken Wars (Film Case) | Popeyes Lousiana Kitchen | GSD&M, Austin |
| 10. Super Wendy's World | Wendy's | VMLY&R Kansas City |
| 11. Act For Food | Carrefour | Marcel, PARIS |
| 12. That Look from Popeyes | Popeyes | GUT Agency |
| 13. Shop Unfriend | Central Midnight Sale | Wolf Bangkok |
| 14. Sake Sushi House | Sushi Sei | Hakuhodo Indonesia, JAKARTA |
| 15. McDo | McDonald's | Nord DDB STO, Stockholm |
4 — Burger King - Your Way, Way Better
MARCA: Burger King
AGêNCIA: Jones Knowles Ritchie (JKR)
MEDIA: Packaging, marcas e design
5 — Burger King Global - BK Cows’ Menu
MARCA: Burger King Global
AGêNCIA: We Believers
MEDIA: Case Study
6 — Burger King - Moldy Whopper (day 32)
MARCA: Burger King
AGêNCIA: Ingo
MEDIA: Imprensa e publicações
9 — Popeyes Lousiana Kitchen - Chicken Wars (Film Case)
MARCA: Popeyes Lousiana Kitchen
AGêNCIA: GSD&M
MEDIA: Social Media
Most awarded agencies in retail in 2021
Most awarded brands in retail in 2021
Burger King
McDonald's
Spinneys
KFC
Popeyes
