The Most Creative Campaigns & Agencies in Retail

 
AS BURGER KING CONTINUES TO BLAZE A TRAIL THROUGH AWARDS SHOWS, THIS YEAR’S RETAIL TOP FIVE RESEMBLES THE PREVIOUS EDITION – WITH A NOTABLE EXCEPTION.

Burger King continues to set standards for creativity in the Retail category (just as it does in Food). The “Moldy Whopper” remained an awards show favourite into last year, accompanied once again by the “Stevenage Challenge”. But it’s joined by two other BK campaigns in the top five: a bold new take on the brand’s visual identity by Jones Knowles Ritchie; and an all-singing environmental message from We Believers. It’s interesting to note that these BK winners come from different agencies, suggesting once again that creative clients inspire creative campaigns. The cause-driven “Bread Exam” for UAE-based supermarket chain Spinneys stands alone amidst all the burgers.

Most awarded campaigns in Retail in 2021

Titulo Marca Agência, Cidade
1.  Moldy Whopper Burger King INGO, DAVID
2.  The Bread Exam Spinneys McCann Paris, Neuilly sur Cedex
3.  Stevenage Challenge (Case Film) Burger King DAVID, Madrid
4.  Your Way, Way Better Burger King Jones Knowles Ritchie (JKR), New York
5.  BK Cows’ Menu Burger King Global We Believers, New York
6.  Moldy Whopper (day 32) Burger King Ingo, Stockholm
7.  Sneezing Into Bumping Elbows Burger King DAVID, Madrid
8.  Sixties McDonald's Leo Burnett, London
9.  Chicken Wars (Film Case) Popeyes Lousiana Kitchen GSD&M, Austin
10.  Super Wendy's World Wendy's VMLY&R Kansas City
11.  Act For Food Carrefour Marcel, PARIS
12.  That Look from Popeyes Popeyes GUT Agency
13.  Shop Unfriend Central Midnight Sale Wolf Bangkok
14.  Sake Sushi House Sushi Sei Hakuhodo Indonesia, JAKARTA
15.  McDo McDonald's Nord DDB STO, Stockholm

1 — Burger King - Moldy Whopper

MARCA: Burger King

AGêNCIA: INGO, DAVID

MEDIA: Case Study

2 — Spinneys - The Bread Exam

MARCA: Spinneys

AGêNCIA: McCann Paris

MEDIA: Case Study

3 — Burger King - Stevenage Challenge (Case Film)

MARCA: Burger King

AGêNCIA: DAVID

MEDIA: Gaming

4 — Burger King - Your Way, Way Better

MARCA: Burger King

AGêNCIA: Jones Knowles Ritchie (JKR)

MEDIA: Packaging, marcas e design

5 — Burger King Global - BK Cows’ Menu

MARCA: Burger King Global

AGêNCIA: We Believers

MEDIA: Case Study

6 — Burger King - Moldy Whopper (day 32)

MARCA: Burger King

AGêNCIA: Ingo

MEDIA: Imprensa e publicações

7 — Burger King - Sneezing Into Bumping Elbows

MARCA: Burger King

AGêNCIA: DAVID

MEDIA: Rádio

8 — McDonald's - Sixties

MARCA: McDonald's

AGêNCIA: Leo Burnett

MEDIA: Exterior

9 — Popeyes Lousiana Kitchen - Chicken Wars (Film Case)

MARCA: Popeyes Lousiana Kitchen

AGêNCIA: GSD&M

MEDIA: Social Media

10 — Wendy's - Super Wendy's World

MARCA: Wendy's

AGêNCIA: VMLY&R Kansas City

MEDIA: Outros

11 — Carrefour - Act For Food

MARCA: Carrefour

AGêNCIA: Marcel

MEDIA: Case Study

12 — Popeyes - That Look from Popeyes

MARCA: Popeyes

MEDIA: Branded Content

13 — Central Midnight Sale - Shop Unfriend

MARCA: Central Midnight Sale

MEDIA: Interatividade

14 — Sushi Sei - Sake Sushi House

MARCA: Sushi Sei

MEDIA: Exterior

15 — McDonald's - McDo

MARCA: McDonald's

AGêNCIA: Nord DDB STO

MEDIA: Case Study

Most awarded agencies in retail in 2021

Most awarded brands in retail in 2021

1 Burger King
2 McDonald's
3 Spinneys
4 KFC
5 Popeyes