The Most Creative Campaigns & Agencies in Finance

 
A SECTOR OFTEN VIEWED AS COLD AND DISTANT SHOWS ITS MORE CUSTOMER-FRIENDLY SIDE VIA INNOVATIVE SERVICES AND TOOLS.

It isn’t always easy for banks to seem approachable, but the top campaigns this year leaned in to the customer experience. Starting with the brave and laudable “True Name”, from Mastercard and McCann New York, which allowed transgender and non-binary people to display their chosen name on their cards. The campaign appears here twice – both as a film and a broader campaign that saw the policy adopted by several banks. Mastercard also crops up in fifth place with a very on-brand promotion linked to a solar eclipse. Elsewhere, time travel was trending. For Sberkassa in Russia, a visitor from 1973 discovered the advantages of digital banking. And an ad for the documentary The Last Dance, about Michael Jordan, used Deep Fake technology to whisk a famous TV sports presenter back to the 90s.

Most awarded campaigns in Finance in 2021

Titulo Marca Agência, Cidade
1.  World's Oldest e-Sport Team HomeEquity Bank Zulu Alpha Kilo, Toronto
2.  True Name (127s) Mastercard McCann New York
3.  True Name Mastercard McCann New York
4.  George from 1973 Sberkassa Leo Burnett Moscow
5.  True Name Mastercard McCann New York
6.  The Last Dance Deep Fake State Farm Translation/ ESPN CW, New York
7.  Astronomical Sales (167s) MasterCard FP7/DXB - McCann Worldgroup, Dubai
8.  The Homeless Bank Account HSBC Wunderman Thompson UK, London
9.  The last older person to die in loneliness BBK LLYC, Madrid
10.  Safe Waze 2 Shop MasterCard McCann Worldgroup Sp. z o.o., Warszawa
11.  Roadside Market Mastercard McCann Worldgroup Romania, Bucharest
12.  World's Oldest E sports Team CS HomeEquity Bank Zulu Alpha Kilo, Toronto
13.  Sloways NRMA CHEP Network, South Yarra VIC
14.  Warning Spots AAMI Ogilvy Australia & New Zealand, Sydney
15.  Climate Warriors (Trailer) NRMA Thinkerbell Pty Ltd, Richmond
16.  Mr Humfreez ANZ Bank TBWA Group New Zealand, Auckland
17.  See Stress Differently (Behind the Scenes) CIGNA McCann Hong Kong

10 — HomeEquity Bank - World's Oldest e-Sport Team

MARCA: HomeEquity Bank

AGêNCIA: Zulu Alpha Kilo

MEDIA: Gaming

1 — Mastercard - True Name (127s)

MARCA: Mastercard

AGêNCIA: McCann New York

MEDIA: Case Study

1 — Mastercard - True Name

MARCA: Mastercard

AGêNCIA: McCann New York

MEDIA: Televisão

2 — Sberkassa - George from 1973

MARCA: Sberkassa

AGêNCIA: Leo Burnett Moscow

MEDIA: Televisão

3 — Mastercard - True Name

MARCA: Mastercard

AGêNCIA: McCann New York

MEDIA: Outros

4 — State Farm - The Last Dance Deep Fake

MARCA: State Farm

MEDIA: Outros

5 — MasterCard - Astronomical Sales (167s)

MARCA: MasterCard

AGêNCIA: FP7/DXB - McCann Worldgroup

MEDIA: Case Study

6 — HSBC - The Homeless Bank Account

MARCA: HSBC

AGêNCIA: Wunderman Thompson UK

MEDIA: Case Study

7 — BBK - The last older person to die in loneliness

MARCA: BBK

AGêNCIA: LLYC

MEDIA: Case Study

8 — MasterCard - Safe Waze 2 Shop

MARCA: MasterCard

AGêNCIA: McCann Worldgroup Sp. z o.o.

MEDIA: Case Study

9 — Mastercard - Roadside Market

MARCA: Mastercard

AGêNCIA: McCann Worldgroup Romania

MEDIA: Case Study

10 — HomeEquity Bank - World's Oldest E sports Team CS

MARCA: HomeEquity Bank

AGêNCIA: Zulu Alpha Kilo

MEDIA: Case Study

11 — NRMA - Sloways

MARCA: NRMA

AGêNCIA: CHEP Network

MEDIA: Exterior

12 — AAMI - Warning Spots

MARCA: AAMI

AGêNCIA: Ogilvy Australia & New Zealand

MEDIA: Case Study

13 — NRMA - Climate Warriors (Trailer)

MARCA: NRMA

AGêNCIA: Thinkerbell Pty Ltd

MEDIA: Gaming

14 — ANZ Bank - Mr Humfreez

MARCA: ANZ Bank

AGêNCIA: TBWA Group New Zealand

MEDIA: Packaging, marcas e design

15 — CIGNA - See Stress Differently (Behind the Scenes)

MARCA: CIGNA

AGêNCIA: McCann Hong Kong

MEDIA: Viral

Most awarded agencies in finance in 2021

Most awarded brands in finance in 2021

1 Mastercard
2 NRMA
3 Sberkassa
4 State Farm
5 HSBC