THE INDUSTRY NEEDED ALL THE CREATIVITY IT COULD GET TO DEAL WITHE DISRUPTION WROUGHT BY THE PANDEMIC.
With the pandemic interrupting or disrupting travel, the transport and tourism sectors have been on a rollercoaster ride. So it’s appropriate that the top slot is occupied by the #StayHomeMilesExchange, which rewarded customers for NOT flying. In second place, for Tourism New Zealand, a video game took the place of a real country (something of a trend). In fact, Tourism New Zealand and Thai Airways both featured twice in the top five, suggesting a taste for creativity. Meanwhile, in fifth place, Scandinavia reminds us why travel is important.
With the pandemic interrupting or disrupting travel, the transport and tourism sectors have been on a rollercoaster ride. So it’s appropriate that the top slot is occupied by the #StayHomeMilesExchange, which rewarded customers for NOT flying. In second place, for Tourism New Zealand, a video game took the place of a real country (something of a trend). In fact, Tourism New Zealand and Thai Airways both featured twice in the top five, suggesting a taste for creativity. Meanwhile, in fifth place, Scandinavia reminds us why travel is important.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2021
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2021
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Thai Airways |
| 2 |  |
Tourism New Zealand |
| 3 |  |
Heetch |
| 4 |  |
Lufthansa |
| 5 |  |
SAS |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Wunderman Thompson, Bangkok |
| 2 |  |
TBWA\Sydney, Pyrmont |
| 3 |  |
Special Group, Auckland |
| 4 |  |
Marcel, Paris |
| 5 |  |
Accenture Song (formerly Kolle Rebbe), Hamburg |
Watch
1. Thai Airways / #StayHome Miles Exchange
| Titulo | #StayHome Miles Exchange |
| Agência | Wunderman Thompson |
| Campanha | #StayHome Miles Exchange |
| Anunciante | Thai Airways |
| Marca | Thai Airways |
| Data da primeira Transmissão/Publicação | 2020 / 4 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | We flipped our miles program upside down, encouraging people to stay home to prevent the spread of the virus. Our app used geolocation technology to determine if users stayed within 100m radius of their homes and automatically rewarded them with miles. With that, Thai Airways not only rewarded members for staying in, it also gave them hope that future travel was not too far away. All they needed was an active frequent flyer membership (Royal Orchid Plus) with Thai Airways and the Stay Home Miles Exchange app on their device. With a simple and intuitive interface, the app used geolocation technology to determine if the user was within 100m radius of his / her home. Users could then track their own mile counters real time and enjoy home while collecting their rewards |
| Filosofia | The idea plays on the universal insight that the excitement around any trip doesn’t start with the flight – it starts with the planning. So the brand was not only rewarding members for staying in, it was also giving them hope that future travel was not too far away. |
| Problema | Coronavirus landed early in Thailand and of all businesses, aviation was the most badly hit. As Thailand’s national carrier, Thai Airways had to innovate to stay relevant and keep its customers engaged with a different kind of travel experience.Creative IdeaWhile it’s customary to reward miles for the more you travel, Thai Airways has done the complete opposite and flipped the travel experience on its head, rewarding customers for staying within their own four walls. #StayHomeEarnMiles |
| Resultado | - #1 In health & fitness category in the app store. - $764K PR Value. - 37,230 Registered users. - 809,152 Miles awarded. - 3,236,608 Million hours spent indoors. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Chief Creative Officer | João Braga |
| Director executivo criativo | Park Wannasiri |
| Director criativo | Chatchai Butsabakorn |
| Director de arte | Yannapat Boonkate |
| Redator | Kunat Chaengcharat |
| Digital Project Manager | Pachara Tangsupap |
| Senior Programmer | Sutat Meesiri |
| Senior Programmer | Usana Chopsintawee |
| Senior Developer | Kittisak Ardkonghan |
| Front-End Developer | Tanawat Wongsawan |
| Project Manager | Mira Vasukulkasemtorn |
| Client Services Director | Anocha Chaladpru |
| Director de contas | Wasna Jirasuradej |
| Executivo de contas | Pufah Nuntavisit |
| PR Company | Verve PR |
| Managing Diretor | Chanapatt Chindasanguan |
| General Manager | Saruttaya Mahanavarani |
| Business Group Director | Pornchanan Yamarat |
| PR Executive | Phitchaya Srithiphaphirom |
2. Play NZ / PLAY NZ - The world’s first gameplay walkthrough of a real country
| Titulo | PLAY NZ - The world’s first gameplay walkthrough of a real country |
| Agência | TBWA\Sydney |
| Campanha | PLAY NZ - The world’s first gameplay walkthrough of a real country |
| Anunciante | Tourism New Zealand |
| Marca | Play NZ |
| Data da primeira Transmissão/Publicação | 2020 / 7 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| Tipo de Mídia | Gaming |
| Comprimento | |
| Produtora | AIRBAG |
| Talento | Julian Dennison |
| Talento | Kathleen Belsten |
3. Tourism New Zealand / Good Morning World
| Titulo | Good Morning World |
| Agência | Special Group |
| Campanha | Good Morning World |
| Anunciante | Tourism New Zealand |
| Marca | Tourism New Zealand |
| Posted | Julho 2020 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| Filosofia | Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever. |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Produtora | Sweetshop |
| Produtora | Nimble Content |
| Director executivo criativo | Tom Martin |
| Director executivo criativo | Julian Schreiber |
| Director executivo criativo | Tony Bradbourne |
| Director criativo | Jack Nunn |
| Director criativo | Nils Eberhardt |
| Chief Executive Officer (CEO) | Lindsey Evans |
4. Thai Airways / Destination Menu
| Titulo | Destination Menu |
| Agência | Wunderman Thompson |
| Campanha | Destination Menu |
| Anunciante | Thai Airways |
| Marca | Thai Airways |
| Data da primeira Transmissão/Publicação | 2020 / 7 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | When Covid-19 hit, The aviation business had more than just airplanes grounded. Thousands of staff were put on hold including those at Thai Airways’ award-winning Catering Service. With restaurants closed, food delivery soared But travel was still a distant dream. THAI Catering launch Destination Menu. A collaboration with the country’s top delivery apps to create 12 special menus inspired by 5 iconic destinations. The taste of travel you miss, now can order and deliver to your door during lockdown. Repurposing THAI Catering Services into a new revenue stream and bringing a taste of travel to millions of people on lockdown. From 0 to 4.500 orders in 2 weeks. Turned out so well, it soon spiraled into thematic cafes once the lockdown was lifted. |
| Tipo de Mídia | E-Commerce |
| Comprimento | |
| Chief Creative Officer | João Braga |
| Chief Creative Officer | Park Wannasiri |
| Director criativo | Chatchai Butsabakorn |
| Director de arte | Yannapat Boonkate |
| Redator | Kunat Chaengcharat |
| Client Services Director | Anocha Chaladpru |
| Director de contas | Wasna Jirasuradej |
| Executivo de contas | Pufah Nuntavisit |
5. SAS - Scandinavian Airlines / What is truly Scandinavian?
| Titulo | What is truly Scandinavian? |
| Agência | &Co. / NoA |
| Campanha | What is truly Scandinavian? |
| Anunciante | SAS - Scandinavian Airlines |
| Marca | SAS - Scandinavian Airlines |
| Data da primeira Transmissão/Publicação | 2020 / 2 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | Scandinavians love international attention. When our welfare model is mentioned in the American election, when our parental leave is highlighted as something for other nations to aspire to, or when our cuisine is enjoyed abroad, we all shine with pride.But most Scandinavians don’t know that all the things we love and take pride in traveled to our region. In a way, our home is comprised of souvenirs.So, we wanted to ask the question: What is truly Scandinavian?Through vignettes and snapshots from around the region, we created a campaign wherein Scandinavian cultural heritage is put under the loop. All to make the point that what makes Scandinavia truly unique is our wanderlust. We bring home the best of the world and integrate it into our home. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director de arte | Lea Flodgaard |
| Marketing Vice President | Malin Gardeström |
| Redator | Mathias Trads |
| Produtora | Newland |
| Realizador | Gustav Johansson |
| Director de fotografia | Jasper Spanning |
| Redator | Joachim Juel Ulrich |
| Redator | Kristel Krøier |
6. LAAX Ski Resort / The Last Day Pass
| Titulo | The Last Day Pass |
| Agência | Serviceplan Campaign X |
| Campanha | The Last Day Pass |
| Anunciante | LAAX |
| Marca | LAAX Ski Resort |
| Data da primeira Transmissão/Publicação | 2020 / 12 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | 3 April 2056 could be the last possible ski day on the Vorab Glacier: this frightening prediction comes from the calculations of ETH Zurich, based on their so-called glacier model and taking into account current CO2 emissions. In order to postpone this day as far as possible, Serviceplan Campaign X and the LAAX ski resort have developed the "Last Day Pass", "A ski pass for the day that will hopefully never come". The “Last Day Pass” campaign even makes it possible to save the Vorab Glacier from the comfort of your sofa at home. The pass, crafted from wood in LAAX, is available online in the webshop as well as in the INSIDE LAAX app for CHF 80 since 15 December. Proceeds from the sale of each wooden pass sold will make it possible to offset 1,000 kg of CO2, and thus postpone the last day on the glacier by ten minutes. All proceeds from the sale go to the Greenstyle Foundation and are used for regional climate protection projects. The Greenstyle Foundation is a non-profit organisation dedicated to the development and protection of the environment in the region around LAAX. It came into being through a cooperation between the Weissen Arena Group, the operating company behind the LAAX winter sports region, and committed people and companies from the Flims-Laax-Falera region. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento |
7. Heetch / Uber Heetch
| Titulo | Uber Heetch |
| Agência | Marcel |
| Campanha | Uber Heetch |
| Anunciante | Heetch |
| Marca | Heetch |
| Data da primeira Transmissão/Publicação | 2021 / 3 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
| Filosofia | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director de publicidade | Tariq Fatihi |
| Director de publicidade | Hector Gruyer |
| Director de publicidade | Antoine Clémenceau |
| Director de publicidade | Benjamin Sousa |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| National Chief Creative Officer | Anne de Maupeou |
| Director executivo criativo | Youri Guerassimov |
| Director executivo criativo | Gaetan Dupeloux |
| Director de arte | Théophile Robaglia |
| Redator | Joseph Rozier |
| Director associado de arte | Claire Bouzigues |
| Director associado de arte | Salomé Becquard |
| Associate Copywriter | Videau Lisa |
| Managing Partner | Sébastien Jauffret |
| Director de contas | YANI OUKID |
| Diretor de Planejamento Estratégico | Ghislain Tenneson |
| Print Producer | Suzanne PEREIRA DIAS |
| Chefe de produção | Manon Lapeyre |
| Produtor | Sveva Rossino |
| Fotógrafo | Pierre Le Goff |
8. Heetch / #Heetchrégale
| Titulo | #Heetchrégale |
| Agência | Marcel |
| Campanha | Uber Heetch |
| Anunciante | Heetch |
| Marca | Heetch |
| Data da primeira Transmissão/Publicação | 2021 / 3 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
| Filosofia | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Director de publicidade | Tariq Fatihi |
| Director de publicidade | Hector Gruyer |
| Director de publicidade | Antoine Clémenceau |
| Director de publicidade | Benjamin Sousa |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| National Chief Creative Officer | Anne de Maupeou |
| Director executivo criativo | Youri Guerassimov |
| Director executivo criativo | Gaetan Dupeloux |
| Director de arte | Théophile Robaglia |
| Redator | Joseph Rozier |
| Director associado de arte | Claire Bouzigues |
| Director associado de arte | Salomé Becquard |
| Associate Copywriter | Videau Lisa |
| Managing Partner | Sébastien Jauffret |
| Director de contas | YANI OUKID |
| Diretor de Planejamento Estratégico | Ghislain Tenneson |
| Print Producer | Suzanne PEREIRA DIAS |
| Chefe de produção | Manon Lapeyre |
| Produtor | Sveva Rossino |
| Fotógrafo | Pierre Le Goff |
9. New Orleans Tourism Marketing Corporation (NOTMC) / The Offline Playlist
| Titulo | The Offline Playlist |
| Agência | 360i |
| Campanha | The Offline Playlist |
| Anunciante | New Orleans Tourism Marketing Corporation |
| Marca | New Orleans Tourism Marketing Corporation (NOTMC) |
| Posted | Abril 2020 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| História | First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place. The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour. |
| Tipo de Mídia | Outros |
| Comprimento | |
| New Orleans Tourism President & CEO | Mark Romig |
| New Orleans Tourism VP Marketing & Special Events | Jeremy Cooker |
| Chief Creative Officer | Menno Kluin |
| Director executivo criativo | Frank Cartagena |
| Director executivo criativo | Sam Shepherd |
| Director criativo | Andrew Hunter |
| Director criativo | Doug Murray |
| AssociateCopywriter | Christian Napolitano |
| AssociateArt Director | Taylor Roberts |
| Designer | Brian Gartside |
| Designer | Sophia Del Plato |
| Director de contas | PJ Sibille |
| EVP Media | Scott Daly |
| Media Supervisor | Melissa Flaherty |
| Media Manager | Liana Comito |
| Diretor de Estratégia | Leslie Brennan |
| Senior Director Influencer Marketing | Scott Slattery |
| PR | Scott Slattery |
| Manager Influencer Marketing | Emily Rizzo |
| PR | Emily Rizzo |
| Produtor executivo | Carly Salaman |
| Business Affairs | Linda Ferrara |
| Produção | 11 Days |
| Produtor executivo | Shelby Hunter |
| Realizador | Brian |
| Producer | Cindy Fertitta |
| DP | Natalie Kingston |
| Editor | Pete Slife |
| Design de imagens | Michelle Morris |
| Mix | Carl Mandelbaum |
| Colorização | Kath Raisch |
| Fotografia / Illustration | Danny Clinch |
| Fotografia / Illustration | Justen Williams |
10. Lufthansa FlyNet / Sandy
| Titulo | Sandy |
| Agência | Accenture Song (formerly Kolle Rebbe) |
| Campanha | FlyNet |
| Anunciante | Lufthansa |
| Marca | Lufthansa FlyNet |
| Posted | Novembro 2021 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Realizador | Torsten Hennings |
| Editor | Torsten Hennings |
| Engenheiro de áudio | Torsten Hennings |
| Chief Creative Officer | Fabian Frese |
| Redator | Fabian Frese |
| Director criativo | Christian Meyer |
| Marketing Director | Benita Struve |
| Marketing Director | Claudia Dreismann |
| Account Manager | Niklas Tremmel |
| Redator | Oscar Engelhardt |
| Realizador | Oscar Engelhardt |
| Realizador | Fabian Freese |
| Voz | Henry Sargeant |
| Voz | Vanida Karun |
| Equipa criativa | Tim Grobe |
| Produtora | Studio Funk |
| Music/Sound Production | Studio Funk Hamburg |
11. City Lodge Hotel / Marital Bliss
| Titulo | Marital Bliss |
| Agência | TBWA\Hunt\Lascaris Johannesburg |
| Campanha | Marital Bliss |
| Anunciante | City lodge hotel group |
| Marca | City Lodge Hotel |
| Posted | Junho 2021 |
| Sector Empresarial | Hotéis e resorts |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Director de publicidade | Zuki Jantjies |
| Produtora | Produce Sound |
| Chief Creative Officer | Peter Khoury |
| Director executivo criativo | Carl Willoughby |
| Director criativo | Greig Watt |
| Redator | Harry Mackenzie |
| Produtor da agência | Kim Hunt |
| Sound Design and Mix | Louis Enslin |
| Voice-Over Artist | James Alexander |
| Voice-Over Artist | Bryan Van Niekerk |
| Business Unit Director | Debbie Pienaar |
| Director de arte | Greig Watt |
12. STIB/MIVB / Voices of Brussels
| Titulo | Voices of Brussels |
| Agência | mortierbrigade |
| Campanha | Voices of Brussels |
| Anunciante | STIB/MIVB |
| Marca | STIB/MIVB |
| Posted | Abril 2020 |
| Sector Empresarial | Transportes públicos |
| História | Belgians are living in isolation for more than a month now. That’s why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less. The idea is simple: leave a voice message or type one through Messenger with your name in it, together with the address of its receiver and send it to the STIB/MIVB. After they received all messages, a bus will drive through Brussels with external speakers that air the messages through the streets. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Director de publicidade | Tamara De Bruecker |
| Director de publicidade | Lionel Lammens |
| Director de publicidade | Barbara Foucart |
| Director de publicidade | Melisa de Wilde |
| Chief Executive Officer (CEO) | Jens Mortier |
| Director executivo criativo | Joost Berends |
| Global Brand Design Director | Philippe Deceuster |
| Strategic Director | Vincent D’Halluin |
| Equipa criativa | Geoffrey Masse |
| Equipa criativa | Nicolas Mouquet |
| Redator | Thomas De Boeck |
| Produtor da agência | Amandine Clio |
| Director de contas | François Charles |
| Project Manager | Samantha Lomonaco |
13. Tourism New Zealand / Please Don't Travel Under The Social Influence
| Titulo | Please Don't Travel Under The Social Influence |
| Agência | The Yarn Agency |
| Campanha | Please Don't Travel Under The Social Influence |
| Anunciante | Tourism New Zealand |
| Marca | Tourism New Zealand |
| Posted | Novembro 2021 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| História | With our borders firmly shut due to Covid-19, domestic travel has been vital in closing the $12.9 billion gap left from international visitors.But unlike our adventurous visitors from overseas, many NZers were visiting the same well-known tourism destinations in pursuit of taking the same influencer-style photos.Something, which left our regions struggling and our social feeds all looking, well… the same. One mountain summit in particular is now tagged with over 70,000 almost identical photos.So to encourage NZers to explore more of our country and entice others to do the same through their social photos, we launched a campaign asking the nation to stop travelling under the “social influence” and share something new.Within 24 hours, the campaign made global headlines (BBC, The Guardian, New York Times etc.), attracting over 1.47 billion organic global reach, convincing NZers to get more creative with their domestic holidays. |
| Tipo de Mídia | Viral |
| Director criativo | Rich Robson |
| Director criativo | Matt Sellars |
| Managing Diretor | Heath Davy |
| Realizador | James Anderson |
| Editor | Sarah Grohnert |
| Producer | Siobhain Hooper |
| Account Coordinator | Georgia Dance |
| Designer | Sam Stradwick |
| Director de fotografia | Cameron Betts |
| Camera Assistant | Raj Patel |
| Sound Operator | Tim Brott |
| Colorist | Mikee Carpenter |
| Som | Amy Barber |
14. Lufthansa FlyNet / Bonnie Bam
| Titulo | Bonnie Bam |
| Agência | Accenture Song (formerly Kolle Rebbe) |
| Campanha | FlyNet |
| Anunciante | Lufthansa |
| Marca | Lufthansa FlyNet |
| Posted | Junho 2021 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Realizador | Torsten Hennings |
| Editor | Torsten Hennings |
| Engenheiro de áudio | Torsten Hennings |
| Chief Creative Officer | Fabian Frese |
| Redator | Fabian Frese |
| Director criativo | Christian Meyer |
| Marketing Director | Benita Struve |
| Marketing Director | Claudia Dreismann |
| Account Manager | Niklas Tremmel |
| Redator | Oscar Engelhardt |
| Realizador | Oscar Engelhardt |
| Realizador | Fabian Freese |
| Voz | Henry Sargeant |
| Voz | Vanida Karun |
| Equipa criativa | Tim Grobe |
| Produtora | Studio Funk |
| Music/Sound Production | Studio Funk Hamburg |
15. Bolt / Save your ears
| Titulo | Save your ears |
| Brief | With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time. |
| Agência | BBDO Ukraine |
| Campanha | Save your ears |
| Anunciante | Bolt |
| Marca | Bolt |
| Data da primeira Transmissão/Publicação | 2020 / 10 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, we created a song that people just can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts. |
| Tipo de Mídia | Interactive Outdoor Experience |
| Comprimento | |
| Chief Executive Officer (CEO) | Victor Ishkov |
| Director executivo criativo | Anze Jereb |
| Director criativo | Denis Keleberdenko |
| Chefe de grupo criativo | Dima Kishka |
| Director de arte | Oleh Prystupa |
| Director de arte | Pavlo Melnyk-Krysachenko |
| Designer gráfico | Stanislav Nizamov |
| Designer gráfico | Anastasiia Zhytnyk |
| Producer | Alexsandra Guliai |
| Client Services Director | Irina Danilevskaya |
| Director de contas | Halyna Sokulska |
| Designer gráfico | Arsenii Artemiev |
| New Business Manager | Elena Kravtsova |
