ACLI Roma - "The AI.D"

DDB Group Italy

DDB Group Italy Milan, Itália

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330

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ACLI Roma
País: Itália

Anunciante: ACLI Roma

Titulo	The AI.D
Brief	In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day.
Agência	DDB Group Italy
Campanha	The AI.D
Anunciante	ACLI Roma
Marca	ACLI Roma
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Acções caridade, fundações, voluntariado
História	Anti-cyberbullying social campaing
Tipo de Mídia	Case Study
Chief Creative Officer	Luca Cortesini
Director executivo criativo	GABRIELE Caeti
Director criativo	Daniel Cambò
Redator	Giovanni Coviello
Director de arte	Alberta Chiminelli
Pós produção	Luna Milano
Motion Graphic Designer	Gabriele Lo Russo
Colorist	Luca Parma
Colorist	Corte 11
Redator	Andrea Dell'Osa
Account Manager	Margherita Corini
Director criativo	Davide Canepa
Director criativo	Luciano Marchetti
Director de arte	Tancredi Coco
Redator	Giovanni Gerolin
Editor	Daniele Epifani