Volkswagen New Polo - "New Polo List"

DDB Group Italy

DDB Group Italy Milan, Itália

569

Titulo	New Polo List
Agência	DDB Group Italy
Campanha	New Polo List
Anunciante	Volkswagen
Marca	Volkswagen New Polo
Posted	Novembro 2022
Sector Empresarial	Automóveis
História	For a city car like the New Volkswagen Polo is almost impossible to stand out among all the car features contents. That’s why, instead of making people watch our features, we turned them into something our target loves, music.First, we analyzed data of the most streamed artists for our target. Then, on Spotify we created the New PoloList: 8 playlists that describe the 8 most relevant features of this car when they are read in order. The titles of the songs have been selected to compose a storytelling on the related features, not only turning a playlist into a new media, but also hacking the ad-free system of this streaming platform, making even premium accounts listen to our ads.
Tipo de Mídia	Interatividade
Chief Creative Officer	Luca Cortesini
Director executivo criativo	GABRIELE Caeti
Director criativo	Salvatore Zanfrisco
Director criativo	Stefano Guidi
Redator	Lorenzo Marzetti
Director de arte	Alberta Chiminelli
Director de contas	Jasmine Minetto
Supervisor de conta	Gianpaolo Fabbro
Social Media Manager	Sara Mattia
Produtora	Karen Film
Produtor executivo	Tommaso Pellicci
Post Production Supervisor	Giancarlo Giani
Producer	Camilla Colombi
	Gabriele Lo Russo