IKEA - "Sakerhet"

DDB Group Italy

DDB Group Italy Milan, Itália

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829

Esse anúncio faz parte da Coleção ACT Responsible

Marca: IKEA
País: Itália

Anunciante: IKEA

Titulo	Sakerhet
Agência	DDB Group Italy
Campanha	Sakerhet
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Drogarias, lojas especializadas
História	On November 25th 2022, the International Day for the Elimination of Violence Against Women, we launched SÄKERHET, a wardrobe specific lock designed to close yourself from the inside, saving women from domestic violence. While presenting it with a classic ominichannel launch, as any new IKEA product, we exploited a very specific media that helped us enhance and make the message even more impactful: the real wardrobes in the stores. This sparked some confusion among the public opinion, only to reveal afterwards the sad truth: if you are a woman in Italy, a lock can protect you more than the law. Thus, we highlighted the urgency to approve a pending law to give domestic violence victims a rightful protection.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Chief Creative Officer	Luca Cortesini
Director executivo criativo	GABRIELE Caeti
Director criativo	Stefano Castagnone
Director criativo	Salvatore Zanfrisco
Art Director Supervisor	Francesca Nepote
Copywriter Supervisor	Federico Anelli
Junior Art Director	Giusy De Vito
Junior Art Director	Leticia Fernandez de Villavicencio
Junior Copywriter	Ludovica Piro
Junior Copywriter	Mario Cipriano
Director de contas	Davide Bergna
Supervisor de conta	Azzurra Ricevuti
Executivo de contas	Giulia Silvi
Diretor de Planejamento Estratégico	Carlotta Asti
Planeador estratégico	Sefora Avenia
Director / DOP	Mauro Lodi
Produtor executivo	Tommaso Pellicci
Produtor	Margherita Bardari
Assistant Producer	Rebecca Ferri
Editor	Sara Dicorato
Editor	Filippo Lorenzi