Zurich Connect - "Stop Cat-Calling"

DDB Group Italy

DDB Group Italy Milan, Itália

1174

Titulo	Stop Cat-Calling
Agência	DDB Group Italy
Campanha	Stop Cat-Calling
Anunciante	Zurich Connect
Marca	Zurich Connect
Posted	Novembro 2021
Sector Empresarial	Banca, finanças, lei e seguros
História	In Italy, 84% of women have endured cat-calling. A harassment frequent on the streets but also online. While in France, Belgium and many other countries cat-calling is punished by the law, in Italy it’s not considered an offence. As an insurance company specialized in protection, Zurich Connect chose to take a stand: to balance out the inadequacy of Italian law, decided to give women the first cross-country defense against verbal sexual harassment. The brand intercepted cat-calling comments on social media and, using a pseudonym, sent a bait link to harassers. Clicking on it, they landed on a website registered in France, where their comments are prosecutable. Facing the risk, almost everyone deleted his comment. But there is no protection without justice. That’s why Zurich asked people to help change the law signing the petition to make cat-calling a punishable offence in Italy too.
Tipo de Mídia	Interatividade
Chief Creative Officer	Luca Cortesini
Director executivo criativo	GABRIELE Caeti
Director criativo	Stefano Guidi
Director criativo	Salvatore Zanfrisco
Director de arte	Linda Faini
Redator	Wanda Napoletano
Intern Art Director	Jacopo Guzzarri
Intern Copywriter	Noa Consigli
Director de contas	Barbara Damonte
Social Media Manager	Pasquale Pinto