IKEA - "The Suitcase"

DDB Group Italy

DDB Group Italy Milan, Itália

Prêmios

1656

Esse anúncio faz parte da Coleção ACT Responsible

Marca: IKEA
País: Itália

Anunciante: IKEA

Titulo	The Suitcase
Agência	DDB Group Italy
Campanha	The Suitcase
Anunciante	IKEA
Marca	IKEA
Posted	Junho 2022
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	In 2022 millions of Ukrainians have been forced to give up their homes, professions and families. They fled leaving everything behind and with their whole life packed in a suitcase. Literally.IKEA had already recovered and furnished unused spaces to turn them into welcoming places for Ukrainian refugees. But it wasn’t enough: they needed to feel the warmth of a home again. Our goal was to give it back to them and, in order to do it, people needed to face the reality. So, we metaphorically packed the entire contents of an IKEA setting room into a suitcase.From April 22 to May 8 in all IKEAs across Italy, we exhibited a room setting completely empty and with only a suitcase inside. Walking though the stores, customers faced this strong image that invited them to donate essential goods to Ukrainian refugees. For each donation made, IKEA had added another one.
Tipo de Mídia	Case Study
Comprimento	116 seconds
Produtora	Karen Film
Chief Creative Officer	Luca Cortesini
Director executivo criativo	GABRIELE Caeti
Director criativo	Salvatore Zanfrisco
Director criativo	Samantha Scaloni
Director criativo	Stefano Castagnone
Director de arte	Linda Faini
Redator	Noa Consigli
Director de contas	Davide Bergna
Supervisor de conta	Azzurra Ricevuti
Executivo de contas	Giulia Silvi
Produtora	Karen Film
Realizador	Mauro Lodi
Produtor executivo	Tommaso Pellicci
Producer	Stefano Ottorino
Producer	Camilla Colombi
Editor	Sara Dicorato
Grade	Luca Parma