Titulo | Home For Books |
Brief | In Italy, reading is in crisis. So for the anniversary of its Billy bookshelf, Ikea decided to create a conversation around this issue. A whole Ikea store was turned turned into a library, with real books replacing the usual fake ones on the shelves. Journalists and authors participated in the event, bringing literature and interior design together. |
Agência | DDB Group Italy |
Campanha | Home For Books |
Anunciante | IKEA |
Marca | Billy |
Posted | Novembro 2019 |
Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
História | BILLY is the most iconic IKEA bookshelf, a beloved classic around the world, and this year it celebrated its 40th anniversary. |
Tipo de Mídia | Ambient |
Director executivo criativo | Luca Cortesini |
Director executivo criativo | GABRIELE Caeti |
Client Creative Director | Samantha Scaloni |
Client Creative Director | Matteo Pozzi |
Senior Art Director | Mario Giordano |
Senior Copywriter | Mattia Basti |
Director de contas | Davide Bergna |
Account Manager | Azzurra Ricevuti |
Produtora | Bedeschi Film s.r.l. |