SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

5842

Titulo	Big in Japan
Agência	Zulu Alpha Kilo
Campanha	Big in Japan
Anunciante	SingleCut Beersmiths
Marca	SingleCut Beersmiths
Data da primeira Transmissão/Publicação	2019
Sector Empresarial	Cervejas, sidras
História	SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes. Introducing the first Spotify-enabled beer: Big In Japan IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game.
Tipo de Mídia	Packaging Design
Produtora	Zulubot
Chief Creative Officer	Zak Mroueh
Design Director	Ryan Booth
Director de arte	Kevin Sato
Redator	Vinay Parmar
Creative Technology Director	Martin Szomolanyi
Executivo de contas	Erin McManus
Planeador estratégico	Spencer MacEachern
Planeador estratégico	Stephanie Gyles
Integrated Producer	Houng Ngui
Integrated Producer	Teresa Bayley
Client Manager	Rich Buceta
Illustrator	Ty Dale
Illustrator	Kevin Sato
Studio Director	Greg Heptinstall
Production Artist	Anna Harju
Production Artist	Brandon Dyson
Production Artist	Ashleigh O’Brien
Animação	Andrew Martin