Bite Back 2030 - "It’s Not Your Fault You Can’t Resist (Case Film)"

Don't Panic

Don't Panic London, Reino Unido

6509

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Bite Back 2030
País: Reino Unido

Anunciante: Bite Back 2030

Titulo	It’s Not Your Fault You Can’t Resist (Case Film)
Agência	Don't Panic
Campanha	It’s Not Your Fault You Can’t Resist
Anunciante	Bite Back 2030
Marca	Bite Back 2030
Data da primeira Transmissão/Publicação	2019 / 9
Sector Empresarial	Acções caridade, fundações, voluntariado
Filosofia	The independent creative agency Don’t Panic and Bite Back 2030, a youth-led movement, today released their campaign film, It’s Not Your Fault You Can’t Resist. The film, directed by Chris Faith from production house Faithful Hound is a call for action; issuing a powerful invitation to young people to join the new movement which is calling for the food industry to put the health of young people before profit. On September 28th, eight teenagers turned up to a restaurant for what they believed was the start of a social experiment. Little did they know, that it was really the end of it. Throughout the week they had been targeted with a host of advertising techniques, including social media influencers, posters and radio ads, to highlight the power the food marketing industry has over their choices. There were over 50 items on the menu - yet it was predicted in every instance what they were going to choose. The experiment resulted in a film that featured no actors, no staged reactions and no scripted responses - just the power of the manipulation young people are unwillingly exposed too on a day-to-day basis.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	146 seconds
Creative Partner	Rick Dodds
Creative	Alice Dowdall
Producer/Project Manager	Jennifer Houlihan
Engagement Strategist	Florence Auckland
Realizador	Chris Faith
Produtora	Faithful Hound
Produtor	Barty Dearden
Production Manager	Hattie Masterson
Location Manager	Amrit Sahotay
1st AD	James Amos
2nd AD	John Robinson
Casting Production	Sallyanne Badger
Casting Production	Anna Lydon
Director de fotografia	Tristam Cones
Câmara	Dan Gaine
Minicam Operator	Jonnie Vacher
Camera Assistant	Tom Askew
Camera Assistant	Philip Chukwu
DIT	David Palmer
Playback Operator	Ryan Booth
Sound Recordist	Monica Gonzalez
Action Vehicle Driver	Stuart Lanceman
Cast	Marc Spelmann
Cast	Harriet Barrow
Cast	Jodie Bates
Cast	Khloe Vanner
Cast	Lola Hylander
Cast	Jaidon Regis
Cast	Mase Lewis
Cast	Jack Foley
Cast	Mya Drury
Cast	Eri Okoye