Women's Aid - "He's Coming Home"

House 337

House 337 London, Reino Unido

Prêmios

810

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Women's Aid
País: Reino Unido

Anunciante: Women's Aid

Titulo	He's Coming Home
Agência	House 337
Campanha	He's Coming Home
Anunciante	Women's Aid
Marca	Women's Aid
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Violência doméstica, agressões sexuais
Filosofia	A chilling highlights that domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup. The tournament takes place in winter for the first time this year, when the cold and dark will mean that more fans than usual will choose to stay at home to watch the games. For many women, it is a time of fear, where existing domestic violence can increase, with incidents going up by as much as 38% (University of Lancaster). While football does not cause domestic abuse, existing abuse can intensify around key tournaments, meaning that increased awareness can help the charity to save lives. House 337’s campaign reassures these women that they are not alone and reminds us that, if we can all come together as a nation to support a football team, we can also come together to tackle domestic abuse.
Tipo de Mídia	Exterior
Comprimento	71 seconds
Realizador	Sara Dunlop
Director executivo criativo	Jo Moore
Director criativo	Chris Ringsell
Senior Creative	Charlotte Watmough
Senior Creative	Holly Fallows
Produtor executivo	Melody Sylvester
Producer	Tess Mitchell
Produtor executivo	Tess Mitchell
Diretor dos Negócios	Kat Thompson
Design Director	Aaron Pacey
Chefe de produção	Victoria Fischer
Produção	Anna Hashmi
Location Manager	Johnny Hopkins
Editor	Bill Smedley
Colorização	Matt Turner
Flame Artist	Jasmine Cooper
Flame Artist	Chris Tobin
Flame Artist	Phil Oldham
Pós produção	Ollie Ireland
Director de fotografia	Harry Wheeler
Head of Strategy	Georgina Murray-Burton
Diretor de Estratégia	Laura Sammarco
Senior Social Strategist	Paul Lynch
PR Senior Account Director	Marianne Roberts
Account Manager	Catia Fernandes Poon
Produtor da agência	Tash Dean
Project Manager	Chelsea Chapman
Artist	Corbin Shaw
Fotógrafo	Felicity Crawshaw
Production Manager	Alice Pitt Carter
Production Assistant	Katie Scott
Content Playback	Ryan Booth
Designer de produção	John Ebden
Props	Simon Clift
Props	Nick Turnbull
Editing Producer	Ellie McNaughton
Editing Producer	Charlie Dalton