| Titulo | Small But Mighty |
| Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Agência | Zulu Alpha Kilo |
| Campanha | Small But Mighty |
| Anunciante | Consonant Skincare |
| Marca | HydrExtreme |
| Posted | Novembro 2019 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | Zak Mroueh |
| Director criativo | Susie Lee |
| Director criativo | Gary Watson |
| Design Director | Ryan Booth |
| Designer | Kevin Sato |
| Designer | Gala Tanaskovitch |
| Director de arte | Kevin Sato |
| Director de arte | Caroline Sierra-Bornais |
| Redator | Vinay Parmar |
| Redator | Monika Leck |
| Redator | Luke McNeill |
| Director de publicidade | William Baker |
| Director de publicidade | Kristina Breckon |
| Studio Artist | Anna Harju |
| Studio Artist | Ashleigh O’Brien |
| Studio Artist | Andrew Martin |
| Studio Artist | Brandon Dyson |
| Studio Manager | Greg Hepinstall |
| Produtor da agência | Laura Dubcovsky |
| Account Management Team | Nadine Arsenault |
| Account Management Team | Lisa Sousa |
| Account Management Team | Skye Gandy |
| Fotógrafo | Sarah Azzam |
| Print Production Company | Seamliss Graphics and Marketing |
| Print Production Company | Flash Reproductions |
More Work
SEE ALLA Taste Worth More
- MARCA:
- Stella Artois
- AGÊNCIA:
- GUT
He's Coming Home
- MARCA:
- Women's Aid
- AGÊNCIA:
- House 337
He's Coming Home
- MARCA:
- Women's Aid
- AGÊNCIA:
- House 337
Speak the Truth
- MARCA:
- DesignThinkers 2018
- AGÊNCIA:
- Zulu Alpha Kilo
Big in Japan
- MARCA:
- SingleCut Beersmiths
- AGÊNCIA:
- Zulu Alpha Kilo
Small But Mighty
- MARCA:
- HydrExtreme
- AGÊNCIA:
- Zulu Alpha Kilo
Win Pencil. Draw Respect.
- MARCA:
- The One Show
- AGÊNCIA:
- Zulu Alpha Kilo
Big in Japan
- MARCA:
- SingleCut Beersmiths
- AGÊNCIA:
- Zulu Alpha Kilo