SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

4756

Titulo	Big in Japan
Agência	Zulu Alpha Kilo
Campanha	Big in Japan
Anunciante	SingleCut Beersmiths
Marca	SingleCut Beersmiths
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Outros
História	For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes.
Tipo de Mídia	Case Study
Comprimento	95 seconds
Chief Creative Officer	Zak Mroueh
Animação	Andrew Martin
Client Manager	Rich Buceta
Redator	Vinay Parmar
Production Artist	Brandon Dyson
Studio Director	Greg Heptinstall
Executivo de contas	Erin McManus
Integrated Producer	Teresa Bayley
Design Director	Ryan Booth
Production Artist	Anna Harju
Director de arte	Kevin Sato
Illustrator	Kevin Sato
Production Artist	Ashleigh O’Brien
Creative Technology Director	Martin Szomolanyi
Planeador estratégico	Spencer MacEachern
Planeador estratégico	Stephanie Gyles
Integrated Producer	Houng Ngui
Illustrator	Ty Dale
Produtora	Zulubot