Brijesh leads the creative function for most of DDB Mudra Group's businesses - advertising, digital, media and OOH. In 2009, he quit being the ECD of Grey, forayed into digital marketing and turned entrepreneur with 22feet. Now called 22feet Tribal WorldWide post the acquisition. A social commentator and storyteller at heart, in his new role at DDB, Brijesh brings various people and functions together to create result-oriented communication solutions for the digital world. New business pitches and product launches excite him the most. Before co-founding 22feet, Brijesh has worked on leading brands at advertising agencies like Saatchi & Saatchi, Rediffusion DY&R, Grey and Lowe Lintas. Brijesh was brought up in Calcutta - the football and food capital of India. Little wonder that most of his conversations revolve around these two subjects. He now lives in Mumbai with his wife and twin sons. Who he hopes will share his love for the beautiful game.