Titulo Orders Of Sacrifice (Film) 151s
Agência
Zulu Alpha Kilo
Campanha
Orders of Sacrifice
Anunciante
HomeEquity Bank
Marca
HomeEquity Bank
Data da primeira Transmissão/Publicação
2021 / 11
Sector Empresarial Banca, finanças, lei e seguros
História Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Tipo de Mídia
Case Study
Comprimento 111 seconds
Chief Creative Officer
Zak Mroueh
Director executivo criativo
Brian Murray
Director de arte
Vic Bath
Director de arte
Michael Romaniuk
Redator
Dan Cummings
Redator
Marco Buchar
Designer
Dejan Djuric
Designer
Jackman Chiu
Produtor da agência
Tim Lynch
Account Manager
David Tremblay
Account Manager
Samantha Tang
Account Manager
Rob Feightner
Director de publicidade
Yvonne Ziomecki
Director de publicidade
Vivianne Gauci
Director de publicidade
Erin Wilson
Director de publicidade
Niary Toodakian
Director de publicidade
Sonia Gill
Media Manager
Dwayne Mataseje
Media Manager
Mitchell Cornelisse
Media Manager
Justin Lee
RP / comunicação corporativa
Jacklyn Power
RP / comunicação corporativa
Jennifer Wasley
Produtora
Zulubot
Realizador
Vic Bath
Realizador
Dan Cummings
Producer
Mitch Cappe
Producer
Sarah Dayus
Director de fotografia
Kyle Chappell
Empresa de produção
Zulubot
Editor
Max Lawlor
Editor
Mitch Reed
Pós-produção
Zulubot
Colorização
Felipe Chaparro
Engenheiro de áudio
Dino Cuzzolino
Fotógrafo
Noah Mroueh
Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Art Directors
Vic Bath, Michael Romaniuk
Copywriters
Dan Cummings, Marco Buchar
Design Director
Dejan Djuric
Designer
Jackman Chiu
Agency Producer
Tim Lynch
Account Team
David Tremblay, Samantha Tang, Rob Feightner
Client
HomeEquity Bank
Clients
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency
OMD, iQuanti
Media Team
Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency
Weber Shandwick
PR Team
Jacklyn Power, Jennifer Wasley
Production House
Zulubot
Director
Vic Bath, Dan Cummings
Production House Producers
Mitch Cappe, Sarah Dayus
Director of Photography
Kyle Chappell
Editing Company
Zulubot
Editor
Max Lawlor, Mitch Reed
Online
Zulubot
Colour Grading
Felipe Chaparro
Audio Engineer
Dino Cuzzolino
Photographer
Noah Mroueh