| Titulo | Orders of Sacrifice (98s) |
| Brief | We needed a way to connect Remembrance Day messaging with generations of Canadians who never knew war in their lifetimes. With the usage of food delivery apps at an all-time high during a Covid-19 lockdown, our solve was to re-create WWII-era military field rations and make them available via DoorDash, a popular delivery platform. Based on references from the Canadian Museum of War, items in the ration kits included hard-tack biscuits, canned corned beef, sardines, and tea.The kit was at the centre of a storytelling experience that made the experience of WWII soldiers more tangible to modern-day Canadians. A QR code inside the kit led to a guided unboxing video narrated by two of Canada’s oldest living veterans, who used the items as jumping-off points to share their memories. All proceeds from the kits benefited Canada’s veterans. |
| Agência | Zulu Alpha Kilo |
| Campanha | Orders of Sacrifice |
| Anunciante | HomeEquity Bank |
| Marca | HomeEquity Bank |
| Posted | Novembro 2022 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | On Remembrance Day, November 11th, Canada honours those who served. The Royal Canadian Legion is at the centre of these efforts, raising funds for veterans while making sure their sacrifices are never forgotten. HomeEquity Bank sponsors the Royal Canadian Legion’s online fundraising initiatives each year. |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Brian Murray |
| Director de arte | Vic Bath |
| Director de arte | Michael Romaniuk |
| Redator | Dan Cummings |
| Redator | Marco Buchar |
| Designer | Dejan Djuric |
| Designer | Jackman Chiu |
| Produtor da agência | Tim Lynch |
| Account Manager | David Tremblay |
| Account Manager | Samantha Tang |
| Account Manager | Rob Feightner |
| Director de publicidade | Yvonne Ziomecki |
| Director de publicidade | Vivianne Gauci |
| Director de publicidade | Erin Wilson |
| Director de publicidade | Niary Toodakian |
| Director de publicidade | Sonia Gill |
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