| Titulo | Shirt Off Our Back |
| Agência | InGoodTaste |
| Campanha | Columbia |
| Anunciante | Columbia Sportswear Company |
| Marca | Columbia |
| Data da primeira Transmissão/Publicação | 2023 / 5 |
| Sector Empresarial | Desporto - ao ar livre e atletismo |
| História | ‘Shirt off Your Back’, directed by Janssen Powers, depicts a charming adventure shared between the mannequin and the designer who meticulously crafts the Columbia apparel. Highlighting the brand’s genuine reverence for the outdoors and Janssen’s inherent connection to natural spaces as a filmmaker, the inspirational film spotlights the unwavering perseverance of Columbia designers, who vigorously test garments to ensure they are fit for challenging weather conditions. Showcasing the various ways the Columbia shirts are designed for the great outdoors, the garments were blasted with sand, drenched in water and hauled through the mountains during production to show the level of dedication and perfection the outerwear company strives for when designing its garments. Despite being only 60” in length, the film traverses an impressive number of locations in Chile, with the environment being an integral contribution to the narrative. |
| Filosofia | Creative company Farm League have unveiled its latest campaign with Columbia Sportswear and agency InGoodTaste. Comprising of three unique spots, entitled 'Shirt Off Our Back’, ‘Be The Goat’ and ‘Angler’s Anthem’, the campaign was directed by Janssen Powers and Chris Malloy. Working closely with the agency, the directors helped develop a unique voice and feel for each category of clothing - fishing, hiking shoes and all-terrain shirts. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Farm League |
| Founder Executive Producer | Tim Lynch |
| Realizador | Janssen Powers |
More Work
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