Vancity Original - "Vanback"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

2203

Marca: Vancity Original
País: Canadá

Anunciante: Vancity Original

Titulo	Vanback
Agência	Zulu Alpha Kilo
Campanha	Vanback
Anunciante	Vancity Original
Marca	Vancity Original
Data da primeira Transmissão/Publicação	2023 / 6
Sector Empresarial	Armazéns de roupa e acessórios
História	Spearheaded by the Vancouver office of independent creative agency Zulu Alpha Kilo for sports apparel brand VANCITY ORIGINAL®, the initiative launched this week with a website featuring 15 VANBACK jerseys that are being offered exclusively to anyone who can pledge $200 million towards a future team. With 15 key players secured, pledges would add up to $3 billion, roughly the average valuation of an NBA team. Coinciding with NBA draft day, one of the VANBACK jerseys was delivered by security guards to the VANCITY ORIGINAL® store on Thursday night, encased in plexiglass. The price tag of $200 million raised many eyebrows. “We’re hoping this initiative will help get Vancouver back on the radar as the perfect city for a future team,” says VANCITY ORIGINAL® founder Jeff Martin. “We’ve got the fans. We just need some billionaires to help us out.” Fans can see the digital jerseys at VANBACK.ca and create their own to show their support or follow along at @teamvanback on Instagram and Twitter. The initiative’s goal is to rally fan support and get enough billionaires on board to help build a team that can take the ball and run with it. Without travelling, of course.
Tipo de Mídia	Interatividade
Comprimento	106 seconds
Chief Creative Officer	Zak Mroueh
Director executivo criativo	Dean Lee
Director de arte	Dean Lee
Director executivo criativo	Michael Mayes
Redator	Michael Mayes
Managing Diretor	David Tremblay
Chief Design Officer	Stephanie Yung
Produtora	Zulubot
Produtor executivo	Adam Palmer
Produtor da agência	Tim Lynch
Produtor da agência	Colleen Allen
Director of Integrated Production	Ola Stodulska
Integrated Producer	Sarah Lasch
Communications Director	Kelly Flynn
Editor	Brian Noon
Pós-produção	Brian Noon
Pós-produção	Dan McCarthy
Pós-produção	Colour
Mix Company	Noah Mroueh
Director de fotografia	Philip Jarmain
Digital Design Director	Damian Simev
Designer	Peter Kosciolek
Executive Strategy Director	Sean Bell
Web Developer	Kyle Collins
Director of Interactive Production	Ece Inan
Studio Artist	Jeannette Downes
Motion Graphics Designer	Cecilia Bernasch
Agência de Mídia	Zulumatic
Head of Media	Alicia Petralia
Media planning/buying	Andrea Poisson
Community Manager	Vittoria Gibson
Post	Lena Hamady
Production Coordinator	Cara Tarbaj
DIT	Chris Rollett
Sound Mix and Design	Dave Pullmer
Gaffer	Steve De Zwart
Best Boy	Greg Milton
Executive Strategy Director	Erica Shalinsky
Web Developer	Jake Edwards