| Titulo | Team Pride |
| Brief | PFLAG provides peer support, education and advocacy for those of all sexualities and gender expressions. In response to the NHL ban, PFLAG created the ‘Team Pride’ jersey in the colours of the Progress Flag. Stitched from uniforms across the league, it serves as a symbol of inclusivity and allyship.To spearhead the campaign, the “Team Pride” jersey was displayed at the entrance of the world’s most visited sports venue of its kind – the Hockey Hall of Fame. This campaign also earned media support from Sportsnet, one of Canada’s largest sports networks, who rallied behind our initiative on their popular hockey podcast “Going Deep”. |
| Agência |
Zulu Alpha Kilo
|
| Campanha |
Team Pride
|
| Anunciante |
PFLAG Canada
|
| Marca |
PFLAG Canada
|
| Data da primeira Transmissão/Publicação |
2023 / 7
|
| Sector Empresarial | Acções caridade, fundações, voluntariado
|
| História | In June, during the height of Pride Month, the National Hockey League (NHL) banned all cause-related jerseys after multiple players refused to wear pride-themed jerseys. |
| Tipo de Mídia |
Case Study
|
| Creative Chairman |
Zak Mroueh
|
| Chief Creative Officer |
Brian Murray
|
| Group Creative Director |
Jonathan Smith
|
| Redator |
Jonathan Smith
|
| Director assistente criativo |
Marco Buchar
|
| Redator |
Marco Buchar
|
| Director assistente criativo |
Michael Romaniuk
|
| Director de arte |
Michael Romaniuk
|
| Director assistente criativo |
Ivan Mallqui
|
| Director de arte |
Ivan Mallqui
|
| Director de arte |
Tanios Nims
|
| Account Manager |
Robyn Morrissey
|
| Account Manager |
Hayley Blackmore
|
| Director de publicidade |
PFLAG Canada
|
| Produtor |
Tim Lynch
|
| Produtora |
Zulubot
|
| Editor |
Brian Noon
|
| Fotógrafo |
Tanios Nims
|
| Diretor de Estratégia |
Meredith Ferguson
|
| Produtor |
Colleen Allan
|