IT WAS ALL ABOUT AESTHETICS AS VISUAL CUES FROM PRODUCTS AND PACKAGING INSPIRED CREATIVE APPROACHES.
We may live in a digital era, but here a print campaign stole the show – albeit magnified by the power of social media. “Better With Pepsi” was a strong and simple visual idea that generated affection for the brand. Meanwhile, Bombay Sapphire and Ogilvy linked the gin’s striking blue bottle design to the creative community. AMV BBDO continued its legendary partnership with Guinness by playing on the pint’s distinctive graphic look. Taking a different tack were two purpose-driven campaigns, from Spinneys and Dole, which took risks to drive change.
We may live in a digital era, but here a print campaign stole the show – albeit magnified by the power of social media. “Better With Pepsi” was a strong and simple visual idea that generated affection for the brand. Meanwhile, Bombay Sapphire and Ogilvy linked the gin’s striking blue bottle design to the creative community. AMV BBDO continued its legendary partnership with Guinness by playing on the pint’s distinctive graphic look. Taking a different tack were two purpose-driven campaigns, from Spinneys and Dole, which took risks to drive change.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2022
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Pepsi | |
2 | Heineken | |
3 | Burger King | |
4 | Spinneys | |
5 | Dole Sunshine Company |
AGENCIES
Name | ||
---|---|---|
1 | Alma, Coconut Grove | |
2 | McCann Paris, Neuilly sur Cedex | |
3 | Publicis Italy, Milan | |
4 | Ogilvy UK, London | |
5 | AMV BBDO, London |
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1. Matilda Bay / Rejected Ales
Titulo | Rejected Ales |
Agência | Howatson+Company |
Campanha | Rejected Ales |
Anunciante | Matilda Bay |
Marca | Matilda Bay |
Posted | Abril 2023 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Interatividade |
Comprimento | |
Senior Copywriter | William Halstead |
Senior Copywriter | Tim Smith |
Redator | Rianna McKenzie |
Empresa de design | Brogen Averill |
2. Pepsi / Better With Pepsi
Titulo | Better With Pepsi |
Agência | Alma |
Campanha | Better With Pepsi |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Posted | Junho 2022 |
Sector Empresarial | Bebidas não alcoólicas |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | Carbon Films |
Vice President Head of Marketing | Todd Kaplan |
Sr. Director Brand Marketing | JP Bittencourt |
Creative Chairman | Luis Miguel Messianu |
CEO | Luis Miguel Messianu |
Co President | Alvar Suñol |
CCO | Alvar Suñol |
Associate Strategic Planning Director | Paola Villalobos |
SVP Head of Strategy | Angela Rodriguez |
Director criativo | Daniel Correa |
Director criativo | Bruno Trad |
Director de contas | Meg Valls |
Produtor executivo | Jay Rivera |
EVP Operations | Michelle Headley |
Produção | Michelle Headley |
VP Director of Production | Yeyo Marquez |
Fotógrafo | Marçal Vaquer |
Paper Artist | Raya Sader |
Retocador digital | Juary Leocadiio |
President | Javier Carbo |
PR Company | Acceleration Community of Companies (ACC) |
Vice President of Marketing Communications | Emily Thomas |
Media Company | OMD |
Executive Director | Elayna Tekle |
3. Spinneys / The Bread Exam
Titulo | The Bread Exam |
Agência | McCann Paris |
Campanha | The Bread Exam |
Anunciante | Spinneys |
Marca | Spinneys |
Data da primeira Transmissão/Publicação | 2020 |
Sector Empresarial | Grandes armazéns, supermercados |
História | Because tradition prevented Lebanese women from talking openly about their bodies, we had to show them how to perform a self-exam without ever mentioning nor showing breasts. However, they respect these traditions and don’t want to break away from them. We knew we couldn’t overcome this taboo without a deep understanding and respect fortradition. So we used it to our advantage and decided to join forces with one of the oldest customs in the world: baking bread.“The Bread Exam” is a recipe video where a traditional Lebanese baker, Um Ali, demonstrates the steps of a breast self-exam through a similar gesture: the act of kneading and pressingdough. The gestures are shown without a single mention of breasts, transforming an intimate and shameful subject into an acceptable, everyday experience. This life-saving gesture could then become a monthly ritual for women. |
Tipo de Mídia | Case Study |
Comprimento | |
Mercado | Líbano |
Produtora | Satellite My Love |
Produção de som | OCTOPUS PRODUCTIONS |
Director executivo criativo | Cédric Astrella |
Director executivo criativo | Sébastien Boutebel |
Regional Chief Creative Officer | Adrian Botan |
Director criativo | Guy Lewis |
Director assistente criativo | Mateo Fernandez |
Director de arte | Sonia Presne |
Director de arte | Flora Sagnes |
Redator | Anne-Sophie Guérin |
Redator | Farah Feghali |
Redator | Benjamin Homsy |
Director de contas | Nathalie Maisonnave |
4. Bombay Sapphire / Creativity is Essential
Titulo | Creativity is Essential |
Agência | Ogilvy UK |
Campanha | Creativity is Essential |
Anunciante | Bombay Sapphire |
Marca | Bombay Sapphire |
Data da primeira Transmissão/Publicação | 2021 |
Sector Empresarial | Bebidas espirituosas |
Tipo de Mídia | Relações públicas |
Comprimento |
5. Dole Sunshine Company + Ananas Anam / Piñatex
Titulo | Piñatex |
Agência | L&C |
Campanha | Piñatex |
Anunciante | Dole Food Company, Inc. |
Marca | Dole Sunshine Company + Ananas Anam |
Posted | Abril 2022 |
Sector Empresarial | Comida |
História | |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Gian Carlo Lanfranco |
Chief Creative Officer | Rolando Cordova |
Creative Director | Giancarlo Rodas |
Creative Director | Tescia Deák |
Creative Director | Greg Collins |
Copywriter | Gian Carlo Lanfranco |
Copywriter | Greg Collins |
Copywriter | Ana Lins |
Art Director | Rolando Cordova |
Production Company | Suitcase Productions |
Director | Camden Elizabeth |
Editor | Nicolas Lopez |
Editor | Jose Jesus Pacheco |
Music Company | Agosto |
Music Director | Claudia Incio |
Sound Designer & Sound Mixer | Charly Garcia |
6. Guinness / #LooksLikeGuinness
Titulo | #LooksLikeGuinness |
Titulo (língua original) | Welcome back |
Agência | AMV BBDO |
Campanha | #LooksLikeGuinness |
Anunciante | Diageo |
Marca | Guinness |
Data da primeira Transmissão/Publicação | 2021 / 5 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Viral |
Comprimento | |
Trilha sonora | Always On My Mind |
Produtora | Outsider |
Chief Creative Officer | Alex Grieves |
Director executivo criativo | Nadja Lossgott |
Director executivo criativo | Nicholas Hulley |
Director criativo | Nadja Lossgott |
Director criativo | Nicholas Hulley |
Equipa criativa | Jack Watts |
Equipa criativa | James Cambridge |
Planeador | Lisa Stoney |
Agency Account Team | Michael Pring |
Agency Account Team | Nick Andrew |
Agency Account Team | Alexandra Sandford Smith |
Agency Account Team | Ed Nash |
Produtor da agência | Polly Lowles |
Produtor da agência | Michelle Walton |
Realizador | Chris Balmond |
Director de fotografia | Eoin McLoughlin |
Producer | Paul McPadden |
7. Cadbury Celebrations / Shah Rukh Khan-My-Ad
Titulo | Shah Rukh Khan-My-Ad |
Agência | Ogilvy India |
Campanha | Shah Rukh Khan-My-Ad |
Anunciante | Mondelez |
Marca | Cadbury Celebrations |
Data da primeira Transmissão/Publicação | 2021 |
Sector Empresarial | Chocolate |
Filosofia | Cadbury Celebrations is a gift box of chocolate and Diwali is its biggest business opportunity. But, India in 2021 was still coming to terms with a post-pandemic life and the new normal wasn’t very welcoming to the thousands of small shops and local businesses. While these local stores served as a lifeline to consumers for all these years, the pandemic had made consumers over cautious about hygiene and familiar with the convenience of door-to-door deliveries. Additionally, the big e-commerce giants with their lucrative festive sales had everyone’s attention. Shopping from the reliable small and local stores was the last thing on people’s minds. So Cadbury Celebrations used generative AI technology to create a hyper-personalised ad featuring Bollywood superstar Shah Rukh Khan. The campaign takes hyper-personalised brand communication a notch higher as it allows local small businesses to make India’s biggest brand ambassador their own brand ambassador! This AI generative technology which was used in the ad creates a digital avatar of a real-world person. For the purpose of this campaign, Cadbury created 4 different digital avatars of Shah Rukh Khan, one for each of the 4 categories of local stores - Fashion, Footwear, General and Electronics in the Cadbury distribution network. The stores from each of these categories across India were featured in the Cadbury Celebrations Diwali campaign, which were hyper-personalized to each viewer as per their geo-location. The local store owners were also given a platform to create and share their own versions of Shah Rukh Khan-My-Ad where he promotes their individual stores! This didn’t just make the campaign truly viral but also unlocked an unprecedented 35% business growth. |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | Pack Films |
Agência de Mídia | Wavemaker India |
Facial Recognition Technology Building | Rephrase |
Technology Partner | DeltaX |
Chief Creative Officer / Copywriter | Sukesh Nayak |
Chief Creative Officer | Kainaz Karmakar |
Chief Creative Officer | Harshad Rajadhyaksha |
Executive Creative Director / Copywriter | Neville Shah |
Senior Creative Director, Copywriter | Hemant Sharma |
Creative Director, Art Director, Copywriter | Sagar Jadhav |
Head of Strategic Planning | Ganapathy Balagopalan |
Vice President (Planning) | Bhakti Malik |
Planning Director | Prasidh Dalvi |
Junior Planner | Anushka Mukherjee |
Vice Chairperson & Chief Client Officer | Hephzibah Pathak |
Associate President & Integrated Brand Team Leader | Prakash Nair |
Senior Vice President | Antara Suri |
Client Services Director | Parshuram Mendekar |
Group Account Manager | Smita Sodhia |
Media Chief Client Officer | Shekhar Banerjee |
Client Partner | Harsh Vardhan Desireddy |
General Manager | Brajesh Dwivedi |
Business Director, Strategy | Faheem Merchant |
Actor/celebridade | Shah Rukh Khan |
Titulo | Burger King Print |
Agência | Alma |
Campanha | Better With Pepsi |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Posted | Abril 2022 |
Sector Empresarial | Bebidas carbonadas |
Tipo de Mídia | Imprensa e publicações |
Produtora | Carbon Films |
Vice President Head of Marketing | Todd Kaplan |
Sr. Director Brand Marketing | JP Bittencourt |
Creative Chairman | Luis Miguel Messianu |
CEO | Luis Miguel Messianu |
Co President | Alvar Suñol |
CCO | Alvar Suñol |
Associate Strategic Planning Director | Paola Villalobos |
SVP Head of Strategy | Angela Rodriguez |
Director criativo | Daniel Correa |
Director criativo | Bruno Trad |
Director de contas | Meg Valls |
Produtor executivo | Jay Rivera |
EVP Operations | Michelle Headley |
Produção | Michelle Headley |
VP Director of Production | Yeyo Marquez |
Fotógrafo | Marçal Vaquer |
Paper Artist | Raya Sader |
Retocador digital | Juary Leocadiio |
President | Javier Carbo |
PR Company | Acceleration Community of Companies (ACC) |
Vice President of Marketing Communications | Emily Thomas |
Media Company | OMD |
Executive Director | Elayna Tekle |
9. Heinz / Hidden Spots
Titulo | Hidden Spots |
Agência | GUT |
Campanha | Hidden Spots |
Anunciante | Kraft Heinz |
Marca | Heinz |
Posted | Abril 2022 |
Sector Empresarial | Comida |
Tipo de Mídia | Outros |
Comprimento | |
ECD | Murilo Melo & Bruno Brux |
Creative Director | Rainor Marinho, Murilo Santos, Juliana Utsch & Sofia Calvit |
ACD | Gabi Marcatto & Pedro Rosas |
Managing Director | Valéria Barone |
Head of Account | Alessandra Visintainer |
Account Director | Francine Pellacani & Joe Richardson |
Account Manager | Mario Lion |
Account Executive | Caio Palmeira |
Head of Strategy | Amanda Agostini |
Strategy Director | César Villas Boas Strategist: Isabela Katayama |
Social Strategy Director | Douglas Coelho |
Senior Social Strategist | Deyse Albiach |
Head of Media & Data | Guilherme Cavalcanti |
Head of Production | Mariane Goebel |
Production Director | Julia Ramos |
Production Manager | Thaís Schroder |
Producer | Lincoln Braga |
Editor & Motion | César Macedo and Megg Miranda |
Illustration | Paula Cruz |
Creative Chairman, Co-Founder | Anselmo Ramos |
Chief Operating Officer & Global Partner | Paulo Fogaça |
Chief Client Officer & Global Partner | Carmen Rodriguez |
North America ECD & Global Partner | Juan Javier Peña Plaza |
North America ECD & Global Partner | Ricardo Casal |
Chief Strategy Officer & Partner | Fernando Ribeiro |
Chief Intelligence Officer | Christian Pierre |
Director of Communications | Alexandra Velasco |
Account Director | Monique Beauchamp Estrella |
Head of Production | Renata Neumann |
Gaming & Streaming Analyst | Carlos Encalada |
Production Company (Stop Motion) | I Hate Flash |
Line Producer | Clara Castro |
Producer | Carol Caddeo |
Art Director | Hayde Porlan |
Photographer / Editor | Wesley Allen |
Production Company (Visuals) | ARMS Studio |
Final Art | Fernando Marques e André Santos |
3D Specialist | Henrique Dalio |
Production House | Mol |
Executive producer | Joaquim Carriço, Galileo Giglio |
Director | Galileo Giglio |
Line producer | Jin Tsui |
Producer | Simone de Angelis |
Editor | Bruno Araújo |
Motion designer | James Vaccari |
Post producer | Rafael Tschope |
Color Grade | Burn Color Grading |
Production Company (Entretenimento) | BBL Esports |
Music Co | HEFTY |
Client Approval | Isabella Rizzo / Thiago Stelle / Cristina Kenz / André Fernandes / Thiago Rapp / Ashleigh Gibson / Cecilia Alexandre |
Chief Marketing Officer, Activision Blizzard King | Fernando Machado |
Chief Creative Officer, Activision Blizzard King | Pelle Sjoenell |
Vice President and Head of Marketing, Call of Duty at Activision | Tyler Bahl |
Director, Influencer Relations at Activision Blizzard | Robert Taylor |
Sr. Director, Head of Digital / Social Marketing for Call of Duty at Activision | Matt Gilhooley |
Director, Global Consumer Marketing @ Call of Duty | David Cushman |
Director, Partnerships & Integrated Marketing | William Gahagan |
Titulo | McDonald's |
Agência | Alma |
Campanha | Better With Pepsi |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Posted | Abril 2022 |
Sector Empresarial | Bebidas carbonadas |
Tipo de Mídia | Imprensa e publicações |
Produtora | Carbon Films |
Vice President Head of Marketing | Todd Kaplan |
Sr. Director Brand Marketing | JP Bittencourt |
Creative Chairman | Luis Miguel Messianu |
CEO | Luis Miguel Messianu |
Co President | Alvar Suñol |
CCO | Alvar Suñol |
Associate Strategic Planning Director | Paola Villalobos |
SVP Head of Strategy | Angela Rodriguez |
Director criativo | Daniel Correa |
Director criativo | Bruno Trad |
Director de contas | Meg Valls |
Produtor executivo | Jay Rivera |
EVP Operations | Michelle Headley |
Produção | Michelle Headley |
VP Director of Production | Yeyo Marquez |
Fotógrafo | Marçal Vaquer |
Paper Artist | Raya Sader |
Retocador digital | Juary Leocadiio |
President | Javier Carbo |
PR Company | Acceleration Community of Companies (ACC) |
Vice President of Marketing Communications | Emily Thomas |
Media Company | OMD |
Executive Director | Elayna Tekle |
Titulo | Wendy's Print |
Agência | Alma |
Campanha | Better With Pepsi |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Posted | Mai 2022 |
Sector Empresarial | Bebidas carbonadas |
Tipo de Mídia | Imprensa e publicações |
Produtora | Carbon Films |
Vice President Head of Marketing | Todd Kaplan |
Sr. Director Brand Marketing | JP Bittencourt |
Creative Chairman | Luis Miguel Messianu |
CEO | Luis Miguel Messianu |
Co President | Alvar Suñol |
CCO | Alvar Suñol |
Associate Strategic Planning Director | Paola Villalobos |
SVP Head of Strategy | Angela Rodriguez |
Director criativo | Daniel Correa |
Director criativo | Bruno Trad |
Director de contas | Meg Valls |
Produtor executivo | Jay Rivera |
EVP Operations | Michelle Headley |
Produção | Michelle Headley |
VP Director of Production | Yeyo Marquez |
Fotógrafo | Marçal Vaquer |
Paper Artist | Raya Sader |
Retocador digital | Juary Leocadiio |
President | Javier Carbo |
PR Company | Acceleration Community of Companies (ACC) |
Vice President of Marketing Communications | Emily Thomas |
Media Company | OMD |
Executive Director | Elayna Tekle |
12. Heineken / The Night is Young
Titulo | The Night is Young |
Agência | Publicis Italy |
Campanha | The Night is Young |
Anunciante | Heineken |
Marca | Heineken |
Data da primeira Transmissão/Publicação | 2021 / 7 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | Good People |
Produtora | Prodigious |
Produtora | SIZZER B.V. |
Global Chief Creative Officer | Bruno Bertelli |
Chief Creative Officer | Cristiana Boccassini |
Global Executive Creative Director | Mihnea Gheorghiu |
Global Executive Creative Director | Milos Obradovic |
Global Executive Creative Director | Andrey Tyukavkin |
Global Creative Director | Eoin Sherry |
Art Director Supervisor | Marie Poumeyrol |
Senior Art Director | Alex Eftimie |
Senior Copywriter | Ruxandra Drilea |
Art Director Supervisor | João Araújo |
Director de arte | Luca Villa |
Global Strategy Director | Daniel Vargas Gomez |
Global Strategy Director | James Moore |
Head of TV | Francesca Zazzera |
Produtor | Beatrice Pepe |
General Manager / Global Client Service Director | Eleni Charakleia |
Group Account Director | Ilaria Castiglioni |
Account Manager | Marta Wereszczynska |
Senior Social Media Manager | Carola Bracci |
Director / Photographer | Ali Ali |
Produtor | Sarah Touma |
Editor | Fabrizio Squeo |
Social Editor | Claudio Roveda |
Retocador digital | Delia Chiriaco |
Retocador digital | Marco Astegiano |
13. Corona / Plastic Fishing Tournament
Titulo | Plastic Fishing Tournament |
Agência | We Believers |
Campanha | Plastic Fishing |
Anunciante | ABInbev / Grupo Modelo |
Marca | Corona |
Data da primeira Transmissão/Publicação | 2021 / 7 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Gustavo Lauria |
14. Matilda Bay / Rejected Ales
Titulo | Rejected Ales |
Agência | Howatson+Company |
Campanha | Rejected Ales |
Anunciante | Matilda Bay |
Marca | Matilda Bay |
Posted | Junho 2022 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Case Study |
Comprimento | |
Empresa de design | Brogen Averill |
Senior Copywriter | William Halstead |
Senior Copywriter | Tim Smith |
Redator | Rianna McKenzie |
15. Heineken / Shutter Ads
Titulo | Shutter Ads |
Agência | Publicis Italy |
Campanha | Shutter Ads |
Anunciante | Heineken |
Marca | Heineken |
Posted | Junho 2021 |
Sector Empresarial | Cervejas, sidras |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Marketing Officer (CMO) | Bram Westenbrink |
16. Jif / The Lil Jif Project
Titulo | The Lil Jif Project |
Agência | Publicis New York |
Campanha | The Lil Jif Project |
Anunciante | J.M. Smucker Company |
Marca | Jif |
Posted | Abril 2022 |
Sector Empresarial | Comida |
Tipo de Mídia | Outros |
Comprimento | |
Chief Creative Officer | Erica Roberts |
VP Creative Director – Art | Peter Defries |
VP Creative Director – Copy | Alan Wilson |
EVP Strategy Director | Jennifer Baldwin |
VP Strategy Director | Allie O’Shea |
VP Account Director | Erika Maddrey |
EVP Group Account Director | Yuri Lee |
President Group Client Lead | Gail Hollander |
SVP Consumer Practice | Patricia Hallock |
Account Supervisor | Nia Bolling |
Senior Program Manager | Ariel Wakasa-Gonzalez |
VP Group Director – Program Management | Alex Orson |
VP Consumer Practice | Laurie Shulman Derousseau |
SVP Media Strategy | Alan Danzis |
Director Social Strategy | Tristen Sechi |
Designer | Spencer Chan |
Senior Designer | Zachary Callopy |
Social Creative Director | Dave Gordon |
Associate Creative Director | Judd Wachstein |
Senior Art Director | Jessica Larkin |
Copywriter | Josh Clayton |
Art Director | Mollie Coyne |
VP Executive Producer | Lauren Schneidmuller |
Head of Culture | Salama Warner |
VP Director Data & Analytics | Jeff Bobick |
SVP Group Client Director | Anna Kelce |
EVP Content | Kim Iadevaia |
Associate Director Content | Nicole Guadagno |
EVP Managing Director – Media | Colleen Hotchkiss |
Client | The J.M. Smucker Company |
Chief Commercial & Marketing Officer | Geoff Tanner |
SVP ICX & Growth | Charlene Zappa |
Director ICX | Sara Diepenbrock |
Senior Manager Content & Culture | Jennifer Polkinghorne |
Director ICX | Lynne Schroeder |
Senior Lead ICX | Ryan Morand |
Assistant Lead PR, Influencer & Digital | Hilary Ayers-Kurtz |
Senior Manager Digital Strategy & Activation | Meghan Olmstead |
Digital & Social Assistant Lead | Allison Wagner |
VP Marketing – Consumer Foods | Rebecca Scheidler |
Senior Brand Manager | Tim Shannon |