RETAILERS USED EMOTION AND SUPPORTIVENESS TO REACH OUT TO CONSUMERS.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
Most awarded
campaigns, brands &
agencies in
Retail in
2022
Most awarded
campaigns, brands and
agencies in
Retail in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
Spinneys |
| 3 |  |
Penny |
| 4 |  |
McDonald's |
| 5 |  |
Ikea |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann Paris, Neuilly sur Cedex |
| 2 |  |
Serviceplan Group, Munich |
| 3 |  |
DAVID, Madrid |
| 4 |  |
BETC Paris, Pantin |
| 5 |  |
FCB Chicago |
Watch
1. Spinneys / The Bread Exam
| Titulo | The Bread Exam |
| Agência | McCann Paris |
| Campanha | The Bread Exam |
| Anunciante | Spinneys |
| Marca | Spinneys |
| Data da primeira Transmissão/Publicação | 2020 |
| Sector Empresarial | Grandes armazéns, supermercados |
| História | Because tradition prevented Lebanese women from talking openly about their bodies, we had to show them how to perform a self-exam without ever mentioning nor showing breasts. However, they respect these traditions and don’t want to break away from them. We knew we couldn’t overcome this taboo without a deep understanding and respect fortradition. So we used it to our advantage and decided to join forces with one of the oldest customs in the world: baking bread.“The Bread Exam” is a recipe video where a traditional Lebanese baker, Um Ali, demonstrates the steps of a breast self-exam through a similar gesture: the act of kneading and pressingdough. The gestures are shown without a single mention of breasts, transforming an intimate and shameful subject into an acceptable, everyday experience. This life-saving gesture could then become a monthly ritual for women. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mercado | Líbano |
| Produtora | Satellite My Love |
| Produção de som | OCTOPUS PRODUCTIONS |
| Director executivo criativo | Cédric Astrella |
| Director executivo criativo | Sébastien Boutebel |
| Regional Chief Creative Officer | Adrian Botan |
| Director criativo | Guy Lewis |
| Director assistente criativo | Mateo Fernandez |
| Director de arte | Sonia Presne |
| Director de arte | Flora Sagnes |
| Redator | Anne-Sophie Guérin |
| Redator | Farah Feghali |
| Redator | Benjamin Homsy |
| Director de contas | Nathalie Maisonnave |
2. Penny / The Wish (228s)
| Titulo | The Wish (228s) |
| Agência | Serviceplan Campaign |
| Campanha | The Wish |
| Anunciante | PENNY |
| Marca | Penny |
| Data da primeira Transmissão/Publicação | 2021 / 11 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Creative Managing Director | Christoph Everke |
| Director criativo | Moritz Dornig |
| Redator | Alessia Coschignano |
| Conceito | Alessia Coschignano |
| Director de arte | Rebecca Labiner |
| Redator | Katharina King |
| Director de arte | Elvira Breit |
| Produtor executivo | Aisha Blackwell |
| Produtora | Iconoclast Germany |
| Realizador | Marcus Ibanez |
| Produtor | Tim Augustin |
| Director de fotografia | Paul Ozgur |
| Editor | Nikolaus Kohler |
| Música | Supreme Music |
| Inernational PR | Lee Sharrock |
3. Walmart / Bedtime Stories
| Titulo | Bedtime Stories |
| Agência | FCB Chicago |
| Campanha | Bedtime Stories |
| Anunciante | Walmart |
| Marca | Walmart |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Tipo de Mídia | Case Study |
| Comprimento | |
| FCB Worldwide Creative Partner | Fred Levron |
| FCB Chicago CCO | Andres Ordonez |
| SVP Executive Creative Producer | John Bleeden |
| EVP, Director of Branded Content and Entertainment | Juan Woodbury |
| Creative Director | Jack Miller |
| Sr. Copywriter | Jake Roland |
| Sr. Art Director | McKenzie Moore |
| EVP, Management Director | Antoniette Wico |
| Management Director | Katherine Fliess |
| Account Director | Ally Khajenouri |
| Account Executive | Avery Sykes |
| Executive Producer | Carolina Velez |
| VP, Strategic Planning Director | JP Palmer |
| EP, Director of Music | Stump Mahoney |
| VP, Business Manager | Jeff Cowie |
| Director of Production, North America, EVP | Kerry Hill |
| Creative Director, VP | Brian Steckel |
| Executive Producer | Dan Delaney |
| Senior Producer | Alex Bartczak |
| Editor | Nate McCabe |
| Senior Motion Designer | Anj Puglise |
| Senior Motion Designer | Anthony Palermo |
| Motion Designer | Mike Czerniuk |
| Colorist | Caleb Hill |
| Audio Engineer | Justin Mayer |
| Toronto | FCB SIX |
| Chief Creative Officer | Ian Mackenzie |
| Executive Creative Director | Colin Craig |
| Strategic Platforms Lead | Eli Ferrara |
| VP of Product | Bonnie Chung |
| Project Manager | Richard Chao |
| Founder | Andrew Harris |
| Executive Producer | Steven Lo |
| Technical Lead | James Porter |
| Director | Isabela Littger |
| Director | Mateus de Paula Santos |
| Head of Production | Clara Morelli |
| Executive Producer | Luis Ribeiro |
| Producer | Pablo Zurita |
| Animation and Technical Director | Felipe Frazão |
| Director/DP | Robert Stockwell |
| Executive Producer | Tracy Tran-Thomas |
| 2nd Camera Op | Michael David Thomas |
| Gaffer | Alhareth Ajjaj |
| Audio Mixer | Alan Chow |
| CCO/CEO | Joel Simon |
| VP/Executive Producer | Jeff Fiorello |
| Producers | Norm Felker/Andrew Manning/Sharon Cha |
| Co-Composers | Rebecca Riter/Joel Simon |
| Sound Design | Nathan Kil |
4. Back Market / Hack Market (fr)
| Titulo | Hack Market (fr) |
| Agência | Marcel |
| Campanha | High tech – Low impact |
| Anunciante | Back Market |
| Marca | Back Market |
| Data da primeira Transmissão/Publicação | 2022 / 4 |
| Sector Empresarial | Compras online e comércio electrónico |
| Tipo de Mídia | Case Study |
| Comprimento | |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| Director executivo criativo | Valéry du Peloux |
| Director executivo criativo | Youri Guerassimov |
| Director criativo | Clément Séchet |
| Managing Diretor | Benjamin Taïeb |
| Associate Director | Sébastien Jauffret |
| Director de contas | YANI OUKID |
| Redator | Aurel Cablan |
| Redator | Claudia Illan |
| Redator | Alexandre Dodille |
| Redator | Antonin Jacquot |
| Director de arte | Hugo Wahledow |
| Director de arte | Céleste Nessim |
| Director de arte | Vincent Boursaud |
| Strategy Lead | Thomas Cléret |
| Project Manager | Flavie Parize |
| Social Media Manager | Calliste Garrabos |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Editor | Julien Hannedouche |
| Motion Graphics Artist | Julien Taillez |
| Motion Graphics Artist | Vincent Iweins |
| Technology Team | Christophe Serret |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Realizador | Guillaume Talvas |
| Produtor | Valéry du Peloux |
| Produtor | Sixtine Busetti |
| Pós produção | ADF L’atelier |
5. Back Market / Hack Market (eng)
| Titulo | Hack Market (eng) |
| Agência | Marcel |
| Campanha | High tech – Low impact |
| Anunciante | Back Market |
| Marca | Back Market |
| Posted | Julho 2022 |
| Sector Empresarial | Compras online e comércio electrónico |
| História | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| President | Pascal Nessim |
| Director executivo criativo | Youri Guerassimov |
| Redator | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| Director de arte | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| Director de arte | Hugo Wahledow |
| Redator | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| Director de contas | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Redator | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Managing Diretor | Benjamin Taïeb |
| Director executivo criativo | Valéry du Peloux |
| Realizador | Guillaume Talvas |
| Editor | Julien Hannedouche |
| Project Manager | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Director criativo | Clément Séchet |
| Produtor | Valéry du Peloux |
| Produtor | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| Redator | Alexandre Dodille |
| Director de arte | Céleste Nessim |
| Pós produção | ADF L’atelier |
6. Distance / Outlaw Runners
| Titulo | Outlaw Runners |
| Brief | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
| Agência | BETC Paris |
| Campanha | Outlaw Runners |
| Anunciante | Distance |
| Marca | Distance |
| Data da primeira Transmissão/Publicação | 2021 / 8 |
| Sector Empresarial | Armazéns de roupa e acessórios |
| História | Le 31 août, un groupe de coureurs s’est lancé dans un rodéo nocturne en allant de radars en radars dans le seul but de se faire flasher. Par une vidéo diffusée sur les réseaux sociaux, on peut les voir effectuer des sprints et déclencher les fameux appareils, devenant le temps d’une nuit des Outlaw Runners. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director de publicidade | Guillaume Pontier |
| Director de publicidade | Lionel Jagorel |
| Account Manager | Damien Clanet. |
| Director executivo criativo | Stéphane Xiberras |
| Director criativo | Stephan Schwarz |
| Director de arte | Julien Vergne |
| Art Director Assistant | Mathis Payet |
| Redator | Alexandre Girod |
| Produtora | Soldats Films |
| Produção de som | GUM – Green United Music |
| Realizador | Jules Renault |
| Producer | Quentin Henneguelle |
| Producer | PIERRE CAZENAVE |
| Producer | Charlotte Giral |
| Producer | Lina Maldonado |
| Producer | Juliette Rivero |
| Actor/celebridade | Lena Kandissounon |
| Actor/celebridade | Quentin Malriq |
| Actor/celebridade | Caroline Saguin |
| Actor/celebridade | Sacha Liguori |
| Actor/celebridade | Maëva Beaujour |
7. Lacoste / The 9th Lane
| Titulo | The 9th Lane |
| Agência | BETC Paris |
| Campanha | Paralympic Vs. Olympic: 50m freestyle |
| Anunciante | Lacoste |
| Marca | Lacoste |
| Data da primeira Transmissão/Publicação | 2022 / 3 |
| Sector Empresarial | Vestuário, moda e calçado |
| História | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Entrant Company | BETC Paris |
| Production company | Collective Ensemble |
| Production company | Duck Factory - DKFT |
| Production company | MIDDLEMOTION |
| Music & sound company | Mars Octobre Music |
| CCO | Rémi Babinet |
| Creative Directors | Aurélie Scalabre, Olivier Aumard |
| Copywriter | Alexandre Girod |
| Art Director | Julien Vergne |
| Strategic Planner | Philippe Martin Davies |
| Lead Producer | Bao Tu Ngoc |
| Director | David Dang |
8. Chipotle / A Future Begins
| Titulo | A Future Begins |
| Agência | Observatory Marketing |
| Campanha | Future |
| Anunciante | Chipotle |
| Marca | Chipotle |
| Data da primeira Transmissão/Publicação | 2021 / 11 |
| Sector Empresarial | Restaurantes e comida rápida |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Nexus Studios |
| Realizador | Johnny Kelly |
| Produtor | Isobel Conroy |
| Production Manager | Nicole Lopez |
| Production Assistant | Delfina Maria |
| Música | Kacey Musgraves |
| Sound Supervisor | Barnaby Templer |
9. Burger King / Whopper Heist
| Titulo | Whopper Heist |
| Agência | We Believers |
| Campanha | Whopper Heist |
| Anunciante | Burger King |
| Marca | Burger King |
| Posted | Junho 2022 |
| Sector Empresarial | Restaurantes e comida rápida |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | Landia |
10. UNLABELED / Camouflage Against the Machines
| Titulo | Camouflage Against the Machines |
| Agência | Dentsu Inc. |
| Campanha | UNLABELED |
| Anunciante | NEXUSVII |
| Marca | UNLABELED |
| Posted | Abril 2022 |
| Sector Empresarial | Armazéns de roupa e acessórios |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| PR Agency | Platinum |
| Produtora | Qosmo Inc. |
| Produtora | Dentsu Creative X Inc. |
| Produtora | P.I.C.S. |
| Director criativo | Nao Tokui |
| Director criativo | Naoki Tanaka |
| Director técnico | Makoto Amano |
| Design Director | Hanako Hirata |
| Machine Learning | Ryosuke Nakajima |
| Partner | Risako Kawashima |
| Produtor | Ryo Miura |
| Produtor | Masafumi Fujioka |
| Produtor | Ryotaro Omori |
| Production Manager | Kohei Suzuki |
| Realizador | Shuto Hashiura |
| Cinematografia | Yudai Maruyama |
| Música | Reo Anzai |
| Guarda-roupa/estilista | Kumiko Sannomaru |
| Technical Support | Yusuke Yamada |
| Design Assistant | Yuka Sai |
| Digital Agency | Keio SFC Nao Tokui Lab |
11. Mercado Livre / New Iconic Kisses
| Titulo | New Iconic Kisses |
| Agência | Gut |
| Campanha | New Iconic Kisses |
| Anunciante | Mercado Livre |
| Marca | Mercado Livre |
| Data da primeira Transmissão/Publicação | 2021 |
| Sector Empresarial | Compras online e comércio electrónico |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produtora | Saigon Filmes |
| Realizador | VELLAS |
| Editor | Rami D’Aguiar |
| Produtor executivo | Marcelo Altschuler |
| Produtor executivo | Carol Pessini |
| Fotógrafo | Pierre Kerchove |
| Director criativo | Linus Oura |
| Director criativo | Tiago Abreu |
| Equipa criativa | Julia Mota |
| Equipa criativa | Lucas Adam |
| Equipa criativa | Mellina Fontoura |
| Equipa criativa | Paula Keller Perego |
| Managing Diretor | Valeria Barone |
| Executivo de contas | Mateus Carvalho |
| Director de contas | Raphaela Guillen |
| Regional Account Director | Natalia Noya |
| Partner/Chief Creative Officer | Joaquín Cubría |
| Director executivo criativo | Bruno Brux |
| Global Chief Strategic Officer | Fernando Ribeiro |
| Head of Strategy | Amanda Agostini |
| Diretor de Estratégia | Diana Lopes |
| Chefe de produção | Mariane Goebel |
| Strategy Team | Amora Marzulo |
| Strategy Team | Barbara Reis |
| Social Strategy Director | Douglas Coelho |
| Social Strategist | Bruce Vital |
| Head of Media & Data | Guilherme Cavalcante |
| Director de arte | Guilherme Marini |
| Director of Production | Reinaldo Faria |
| Media Team | Douglas Silveira |
| Media Team | Laura Cardeal |
| Media Team | Jayane Lopes |
| Senior Producer | Thaís Schroder |
| Produtor | Luciane Nuvolara |
12. KFC / Chickenstock
| Titulo | Chickenstock |
| Agência | TBWA\RAAD |
| Campanha | Chickenstock |
| Anunciante | KFC |
| Marca | KFC |
| Posted | Março 2022 |
| Sector Empresarial | Restaurantes e comida rápida |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Walid Kanaan |
| Director executivo criativo | Alex Pineda |
| Director executivo criativo | Jim Robbins |
| Managing Diretor | Joe Lahham |
| Chief Innovation Officer | Jennifer Fischer |
| Director assistente criativo | Augusto Correia |
| Director de arte | Hugo Agostinho |
| Planning Director | Mehwish Rafi |
| Estrategista | Ramez Rahal |
| Senior Account Director | John Abiad |
| Senior Account Manager | Ashleigh Morgan |
| Chefe de Digital | Emad Doughan |
| Digital Account Director | Rony Skaf |
| Redator | Doug Mackay |
| Redator | Tarik Frank |
| Redator | Zeina Safa |
| PR & Communications | Romy Abdelnour |
| Motion Designer | abhilash nadukkandy |
| Traffic Team | Ezzat Habra |
| Traffic Team | Naveen Madurakariyan |
| Auditivo | Lucas Duque |
| Auditivo | Sonido Antro |
13. Burger King / Even More Confusing Times
| Titulo | Even More Confusing Times |
| Agência | DAVID |
| Campanha | Even More Confusing Times |
| Anunciante | Burger King |
| Marca | Burger King |
| Data da primeira Transmissão/Publicação | 2022 / 4 |
| Sector Empresarial | Restaurantes e comida rápida |
| Filosofia | Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing. Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| Director executivo criativo | André Toledo |
| Director executivo criativo | Saulo Rocha |
| Director criativo | Sébastien Rouvière |
| Director criativo | Fred Bosch |
| Director assistente criativo | Ana Martín |
| Director assistente criativo | Pedro Sattin |
| Redator | David Krueger |
| Redator | Sébastien Rouvière |
| Director de arte | Pedro Sattin |
| Chefe de produção | Alejandro Falduti |
| Head of Account Management | María García-Herranz |
| Group Account Director | Lucila Mengide |
| Supervisor de conta | Irene León |
| Executivo de contas | Sebastian Gancarz |
| Diretor de Estratégia | Patricia Urgoiti |
| Senior Strategist | Marc Escrig |
| Chief Brand Officer | Antonio Brandao |
| Director de publicidade | Sabrina Ferretti |
| Director de publicidade | Iwo Zakowski |
| Director de publicidade | Andrea Beer |
| Director de publicidade | Paco Recuero |
| Director de publicidade | Borja Moya |
| Photo Studio | WEARESICARIOS |
| Fotógrafo | Nixon Freire |
| Produtor executivo | João Luz |
| Assistant | Renan Moraes |
| Assistant | Kao Moraes |
| Operations | Lindin Lima |
| Retocador digital | Ricardo Moreira |
| Música | PICKLE MUSIC |
| Music Director | Alexis Estiz |
| Music Director | Sebastián Merlín |
| Compositor | Alexis Estiz |
| Compositor | Sebastián Merlín |
| Compositor | Pablo Díez |
| Sound Design and Mix | PICKLE MUSIC |
| Executive Producer, Music | Olivia López |
| Intérprete | Nuno Barbosa |
| Intérprete | Miguel Ángel Jenner |
| Intérprete | Edward Robinson |
14. McDonald's / EatQual
| Titulo | EatQual |
| Agência | DDB Mudra |
| Campanha | EatQual |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2020 / 12 |
| Sector Empresarial | Restaurantes e comida rápida |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Supervisor de clientes | Aishwarya Sundaram |
| Client Account Manager | Shashank Golani |
| Marketing Director | Arvind.R.P |
| Chief Executive Officer (CEO) | Aditya Kanthy |
| Diretor dos Negócios | Anurag Tandon |
| Diretor dos Negócios | Gaurav Magotra |
| Executivo de contas | Anchal Bhojwani |
| Executivo de contas | Bunsi Issar |
| Supervisor de conta | Sonali Savla |
| Director de contas | Debjani Roychoudhury |
| Account Manager | Murli Krishnan |
| Planeador estratégico | Jaiprakash Tekwani |
| Planeador estratégico | Somdatta Roychowdhuri |
| Planning Director | Mehak Jaini |
| Chief Creative Officer | Rahul Mathew |
| Director executivo criativo | Ashish Phatak |
| Director executivo criativo | Shagun Seda |
| Group Creative Director | Siddhesh Khatavkar |
| Group Creative Director | Harshada Menon |
| Group Creative Director | Vilsen Gonsalves |
| Group Creative Director | Vivek Bhatia |
| Equipa criativa | Rahul Sharma |
| Senior Art Director | Sebastian Royce |
| Senior Art Director | Aishwarya Likhite |
| Produtor da agência | Jay Gaikwad |
| Photography Studio | QENCH STUDIOZ |
| Fotógrafo | Avadhut Hembade |
| Fotógrafo | Sunil Naik |
15. Ikea / Trapped in the 90´s
| Titulo | Trapped in the 90´s |
| Agência | McCann Spain |
| Campanha | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
| Anunciante | IKEA |
| Marca | Ikea |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
| Filosofia | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Telecine | Metropolitana |
| Produtora | Landia |
| Chief Creative Officer | Emiliano Gonzalez De Pietri |
| Director criativo | Álvaro López |
| Director criativo | Martín Subercaseaux |
| Redator | Agustina Lavignasse |
| Director de arte | Lorena Álvarez |
| Account Manager | Javier Pascual |
| Account Manager | Elena Rodriguez |
| ACCOUNTS TEAM | Andrea Cabezudo |
| Account Manager | Claudia Solano |
| Planeador estratégico | Juan-Manuel Ramirez |
| Planeador estratégico | María Goñi. |
| Produtor | Paloma Adrién |
| Produtor | Juan Torres |
| Produtor | Martin Beilin |
| Produtor | Nieves Antuña |
| Produtor | Vanessa Pizarro |
| AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
| Director de publicidade | Laura Durán |
| Director de publicidade | Rafael Jimenez |
| Director de publicidade | Ana Ordóñez |
| Realizador | MAXI BLANCO |
| Digital Director | Santi Gargía |
| Produtor executivo | Nico Cabuche |
| Producer | Marta Martínez |
| Pós-produção | CRAFT |
| Animação | SULFURICA |
| Som | CRAFT |
| Som | The Lobby |
| Música | OEO MÚSICA |
| Música | PARSER |
16. Supermax / The Eye Tracker
| Titulo | The Eye Tracker |
| Agência | Ogilvy de la cruz |
| Campanha | Eye Tracker |
| Anunciante | Supermax |
| Marca | Supermax |
| Posted | Junho 2022 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Executive Officer (CEO) | Carlos Thompson |
| Chief Creative Officer | Rafael Reina |
| Director assistente criativo | Nánel Rodriguez |
| Associate Creative Director & Head of Art | Adriana Alvarez |
| Executivo de contas | José Morales |
| Executivo de contas | Diego Hernández |
| Technology Director | Gabriel Rodriguez |
| Director de media | Marirose Acevedo |
| Chief Technology Officer | Duberney Yepes |
| Senior Developer | Yoerney Yepes |
| Project Manager | Alejandra Giraldo |
| Digital Head of Art | Andres Cifuentes |
| Director de arte | Luis Eduardo Bedoya |
