Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Finance

 
EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.

The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.

Most awarded
campaigns, brands &
agencies in
Finance in 2022

Most awarded
campaigns, brands and
agencies in
Finance in 2022

CAMPAIGNS

Brand, Title, Agency
1
Leo Burnett, Sydney
2
DDB Mexico, Mexico City
3
Zulu Alpha Kilo, Toronto
4
dentsuMB, New York
5
McCann New York
6
Nord DDB STO, Stockholm
7
Thinkerbell Pty Ltd, Richmond
8
Cheil Germany, Schwalbach
9
Ogilvy Melbourne
10
Thinkerbell Pty Ltd, Richmond
11
WMcCann, São Paulo
12
Accenture Song, New York
13
VMLY&R Poland, Warszawa
14
Wunderman Thompson UK, London
15
Dentsu Inc., Tokyo

BRANDS

Brand
1 Suncorp
2 Mastercard
3 Progressive insurance
4 NRMA
5 WECAPITAL

AGENCIES

Name
1 Leo Burnett Sydney, McMahons Point
2 Thinkerbell, Surry Hills
3 Havas Boston
4 DDB Mexico, Mexico City
5 Zulu Alpha Kilo, Toronto

Watch

TituloOne House to save many
Agência
Campanha One House to save many
Anunciante Suncorp Metway
Marca Suncorp
Data da primeira Transmissão/Publicação 2021 / 4
Sector Empresarial Seguros
Tipo de Mídia Viral
Comprimento
Chief Creative Officer
Director executivo criativo
Redator
Director de arte
Director of Creative Technology
Director of Creative Technology
TituloData tienda
Agência
Campanha Data Tienda
Anunciante WECAPITAL
Marca WECAPITAL
Data da primeira Transmissão/Publicação 2022
Sector Empresarial Banca, finanças, lei e seguros
Legenda 83% of women in Mexico have no credit history.
História The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director criativo
Director criativo
Director criativo
Director criativo
Developer
Editor
TituloOrders Of Sacrifice (Film) 151s
Agência
Campanha Orders of Sacrifice
Anunciante HomeEquity Bank
Marca HomeEquity Bank
Data da primeira Transmissão/Publicação 2021 / 11
Sector Empresarial Banca, finanças, lei e seguros
História Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Director executivo criativo
Director de arte
Director de arte
Redator
Redator
Designer
Designer
Produtor da agência
Account Manager
Account Manager
Account Manager
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Media Manager
Media Manager
Media Manager
RP / comunicação corporativa
RP / comunicação corporativa
Produtora
Realizador
Realizador
Producer
Producer
Director de fotografia
Empresa de produção
Editor
Editor
Pós-produção
Colorização
Engenheiro de áudio
Fotógrafo
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Executive Creative Director Brian Murray
Art Directors Vic Bath, Michael Romaniuk
Copywriters Dan Cummings, Marco Buchar
Design Director Dejan Djuric
Designer Jackman Chiu
Agency Producer Tim Lynch
Account Team David Tremblay, Samantha Tang, Rob Feightner
Client HomeEquity Bank
Clients Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency OMD, iQuanti
Media Team Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency Weber Shandwick
PR Team Jacklyn Power, Jennifer Wasley
Production House Zulubot
Director Vic Bath, Dan Cummings
Production House Producers Mitch Cappe, Sarah Dayus
Director of Photography Kyle Chappell
Editing Company Zulubot
Editor Max Lawlor, Mitch Reed
Online Zulubot
Colour Grading Felipe Chaparro
Audio Engineer Dino Cuzzolino
Photographer Noah Mroueh
TituloDon't Miss Out
Agência
Campanha Don't Miss out
Anunciante FTX
Marca Crypto exchange FTX
PostedFevereiro 2022
Sector Empresarial Serviços financeiros online
Tipo de Mídia Televisão
Comprimento
Produtora
Empresa de produção
Audio Post Production
Director executivo criativo
Director criativo
Director de arte
Chief Creative Officer
Redator
Realizador
Director de fotografia
Produtor executivo
Editor
Designer gráfico
Chief Strategy Officer
Assistant Editor
Group Design Director
Music Producer
Mixer
Colorização
Colorist
VFX Company
Música
TituloTouch Card
Agência
Campanha Touch Card
Anunciante Mastercard International
Marca MasterCard
Data da primeira Transmissão/Publicação 2022 / 3
Sector Empresarial Cartões de crédito
História The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA.
Tipo de Mídia Case Study
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
TituloGet Smoooth Again
Agência
Campanha Get Smoooth Again
Anunciante Klarna
Marca Klarna
Data da primeira Transmissão/Publicação 2021 / 6
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Viral
Comprimento
Pós produção
Empresa de produção
Brand Lead
Marketing Manager
Marketing Manager
Director de arte
Director de arte
Production lead
Produtor
Public Relations
Public Relations
Social
Social
Actor/celebridade
Talent Management
Guarda-roupa/estilista
Director criativo
Director de arte
Produtora
Realizador
Produtor executivo
Produtor
Production Manager
Director de fotografia
Assistant Director
Designer de produção
Wardrobe Designer
Make-Up Artist
Hair
Casting
Production Service Company
Editor
VFX Company No.8
VFX Supervisor
VFX Producer
Colorist
Sound Design and Mix
Música
TituloClimate Warriors (Trailer)
Agência
Campanha Climate Warriors
Anunciante NRMA
Marca NRMA
PostedJulho 2021
Sector Empresarial Seguros
Tipo de Mídia Gaming
Comprimento
Mais Informações https://climate-warriors.squarespace.com/
Head Creative
Director executivo criativo
Lead Thinker- Earned
Thinker- Earned
Head Thinker
Chief Strategy Officer
Chief Marketing Officer (CMO)
Group Brand Strategy Director
Brand Strategy Lead
Creative & Innovation Specialist
Lead Thinker
Thinker
Thinker
Chefe de produção
Produtor da agência
Chief Creative Officer
Head Thinker- Earned
Director of Content & Customer Engagement
Marketing Director, Brand
Advisor, Corporate Communications
TitulomyPiggy – Germany's First Smart Piggy Bank
Agência
Campanha myPiggy – Germany's First Smart Piggy Bank
Anunciante Volksbanken Raiffeisenbanken
Marca myPiggy
PostedJunho 2022
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction.
Tipo de Mídia Interatividade
Comprimento
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Redator
Director de arte
Director de arte
Director de arte
Produtor da agência
Account Management
Account Management
Account Management
Account Management
Account Management
TituloAAMI Rest Towns
Agência
Campanha AAMI Rest Towns
Anunciante Suncorp Group
Marca AAMI
PostedOutubro 2021
Sector Empresarial Seguros
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Director criativo
Director de arte
Director assistente criativo
Group Account Director
TituloA Fire Inside (Trailer)
Agência
Campanha A Fire Inside
Anunciante IAG
Marca NRMA
PostedMarço 2022
Sector Empresarial Seguros
Tipo de Mídia Movie Trailer
Comprimento
Strategy Team
Strategy Team
Strategy Team
Strategy Team
Creative
Account Management
Earned Media
Earned Media
Strategy Team
Strategy Team
Script Writer
Contributing Writer
Creative
Produtora
Designer
Produção
Produção
Editor
Writer/Director
Writer/Director
Produção
Produção
Produção
Produção
Produção
Produção
Produção
Produção
Director de fotografia
Editor
Compositor
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Fotógrafo
Writer
Publishing
Book Editor
Design Director
TituloPaywall Down
Agência
Campanha Paywall Down
Anunciante L'Oréal
Marca L'Oréal
PostedMai 2022
Sector Empresarial Cosméticos, produtos de beleza e perfumes
Tipo de Mídia Interatividade
Comprimento
Executive Chairman
Chief Executive Officer (CEO)
CCO
Executive VP
Director criativo
Director assistente criativo
Director de arte
Director de arte
Redator
Redator
Redator
TituloLess Talk, More Bitcoin
Titulo (língua original)The Big Game
Agência
Campanha Less Talk, More Bitcoin
Anunciante Coinbase Global, Inc.
Marca Coinbase
PostedJulho 2022
Sector Empresarial Banca, finanças, lei e seguros
Tipo de Mídia Case Study
Comprimento
Produtora
Produtor executivo
Realizador
Realizador
Director criativo
Equipa criativa
Brand Practice Lead
Produtor executivo
TituloFirst Aid for Humanity
Agência
Campanha First Aid for Humanity
Anunciante BNP Paribas
Marca BNP Paribas
Data da primeira Transmissão/Publicação 2022 / 4
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Viral
Comprimento
Regional Chief Creative Officer
Chief Creative Officer
Regional Creative Director
Redator
Director de arte
Redator
Diretor de Estratégia
Planeador estratégico
Diretor dos Negócios
Communications Specialist
Director de contas
Account Manager
INFLUENCER LEAD
Produtora
Realizador
Realizador
Director de fotografia
Editor
Producer
TituloVicious Circle
Agência
Campanha The Homeless Bank Account
Anunciante HSBC
Marca HSBC
Data da primeira Transmissão/Publicação 2021 / 6
Sector Empresarial Banca, finanças, lei e seguros
Tipo de Mídia Televisão
Comprimento
Digital Media
Produção
Editor
Colorist
Empresa de design sonoro
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Designer
Designer
Designer
Designer
Designer
Produtor da agência
Assistant Producer
Creative Producer
Planeador
Director de contas
Account Manager
Account Manager
Diretor dos Negócios
Agência de Mídia
Realizador
Producer
Production Manager
Produtor de linha
Director de fotografia
Production Designers
Production Designers
Editor
Colorist
Sound Designer
TituloLions Good News 2020
Agência
Campanha Lions Good News 2020
Anunciante NIKKEI Inc.
Marca NIKKEI
PostedMarço 2022
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Interatividade
PR Agency
Produtora
Produtora
Produtora
Produtora
Planning/Creative Director/Writing
PR/Writing
Director de arte
Designer gráfico
Motion Design
Project Management/Producer
Project Manager