EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
Most awarded
campaigns, brands &
agencies in
Finance in
2022
Most awarded
campaigns, brands and
agencies in
Finance in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Suncorp | |
2 | Mastercard | |
3 | Progressive insurance | |
4 | NRMA | |
5 | WECAPITAL |
AGENCIES
Name | ||
---|---|---|
1 | Leo Burnett Sydney, McMahons Point | |
2 | Thinkerbell, Surry Hills | |
3 | Havas Boston | |
4 | DDB Mexico, Mexico City | |
5 | Zulu Alpha Kilo, Toronto |
Watch
1. Suncorp / One House to save many
Titulo | One House to save many |
Agência | Leo Burnett |
Campanha | One House to save many |
Anunciante | Suncorp Metway |
Marca | Suncorp |
Data da primeira Transmissão/Publicação | 2021 / 4 |
Sector Empresarial | Seguros |
Tipo de Mídia | Viral |
Comprimento | |
Chief Creative Officer | Jason Williams |
Director executivo criativo | Andy Fergusson |
Redator | Eric Franken |
Director de arte | Marijke Spain |
Director of Creative Technology | Laurent Marcus |
Director of Creative Technology | Chris Jovanov |
2. WECAPITAL / Data tienda
Titulo | Data tienda |
Agência | DDB Mexico |
Campanha | Data Tienda |
Anunciante | WECAPITAL |
Marca | WECAPITAL |
Data da primeira Transmissão/Publicação | 2022 |
Sector Empresarial | Banca, finanças, lei e seguros |
Legenda | 83% of women in Mexico have no credit history. |
História | The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico. |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Creative Officer | Diego Ortiz "Mimo" |
Director criativo | Chantal Silva |
Director criativo | Gerardo Méndez |
Director criativo | José Hernández |
Director criativo | Rodrigo Alonso |
Developer | Roberto Vargas |
Editor | Tayatzin Cedillo |
3. HomeEquity Bank / Orders Of Sacrifice (Film) 151s
Titulo | Orders Of Sacrifice (Film) 151s |
Agência | Zulu Alpha Kilo |
Campanha | Orders of Sacrifice |
Anunciante | HomeEquity Bank |
Marca | HomeEquity Bank |
Data da primeira Transmissão/Publicação | 2021 / 11 |
Sector Empresarial | Banca, finanças, lei e seguros |
História | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Zak Mroueh |
Director executivo criativo | Brian Murray |
Director de arte | Vic Bath |
Director de arte | Michael Romaniuk |
Redator | Dan Cummings |
Redator | Marco Buchar |
Designer | Dejan Djuric |
Designer | Jackman Chiu |
Produtor da agência | Tim Lynch |
Account Manager | David Tremblay |
Account Manager | Samantha Tang |
Account Manager | Rob Feightner |
Director de publicidade | Yvonne Ziomecki |
Director de publicidade | Vivianne Gauci |
Director de publicidade | Erin Wilson |
Director de publicidade | Niary Toodakian |
Director de publicidade | Sonia Gill |
Media Manager | Dwayne Mataseje |
Media Manager | Mitchell Cornelisse |
Media Manager | Justin Lee |
RP / comunicação corporativa | Jacklyn Power |
RP / comunicação corporativa | Jennifer Wasley |
Produtora | Zulubot |
Realizador | Vic Bath |
Realizador | Dan Cummings |
Producer | Mitch Cappe |
Producer | Sarah Dayus |
Director de fotografia | Kyle Chappell |
Empresa de produção | Zulubot |
Editor | Max Lawlor |
Editor | Mitch Reed |
Pós-produção | Zulubot |
Colorização | Felipe Chaparro |
Engenheiro de áudio | Dino Cuzzolino |
Fotógrafo | Noah Mroueh |
Agency | Zulu Alpha Kilo |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Brian Murray |
Art Directors | Vic Bath, Michael Romaniuk |
Copywriters | Dan Cummings, Marco Buchar |
Design Director | Dejan Djuric |
Designer | Jackman Chiu |
Agency Producer | Tim Lynch |
Account Team | David Tremblay, Samantha Tang, Rob Feightner |
Client | HomeEquity Bank |
Clients | Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
Media Agency | OMD, iQuanti |
Media Team | Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
PR Agency | Weber Shandwick |
PR Team | Jacklyn Power, Jennifer Wasley |
Production House | Zulubot |
Director | Vic Bath, Dan Cummings |
Production House Producers | Mitch Cappe, Sarah Dayus |
Director of Photography | Kyle Chappell |
Editing Company | Zulubot |
Editor | Max Lawlor, Mitch Reed |
Online | Zulubot |
Colour Grading | Felipe Chaparro |
Audio Engineer | Dino Cuzzolino |
Photographer | Noah Mroueh |
4. Crypto exchange FTX / Don't Miss Out
Titulo | Don't Miss Out |
Agência | dentsuMB |
Campanha | Don't Miss out |
Anunciante | FTX |
Marca | Crypto exchange FTX |
Posted | Fevereiro 2022 |
Sector Empresarial | Serviços financeiros online |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Partizan New York |
Empresa de produção | Mackcut |
Audio Post Production | Heard City |
Director executivo criativo | Jason Stefanik |
Director criativo | Andrew Hunter |
Director de arte | Christian Maine De Biran |
Chief Creative Officer | Menno Kluin |
Redator | Daniel Freeda |
Realizador | Jeff Schaffer |
Director de fotografia | Darren Lew |
Produtor executivo | Lisa Tauscher |
Editor | Ian Mackenzie |
Designer gráfico | Sophia Del Plato |
Chief Strategy Officer | Jamie Shuttleworth |
Assistant Editor | Cooper McLane |
Group Design Director | Brian Gartside |
Music Producer | Stephen Stallings |
Mixer | Keith Reynaud |
Colorização | CO3 (New York) |
Colorist | Kath Raisch |
VFX Company | Method Studios |
Música | JSM / New York |
5. MasterCard / Touch Card
Titulo | Touch Card |
Agência | McCann New York |
Campanha | Touch Card |
Anunciante | Mastercard International |
Marca | MasterCard |
Data da primeira Transmissão/Publicação | 2022 / 3 |
Sector Empresarial | Cartões de crédito |
História | The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA. |
Tipo de Mídia | Case Study |
Comprimento | |
Director de publicidade | Beth Dolan |
Director de publicidade | Gregg Weiss |
Director de publicidade | Jill Davidson |
Director de publicidade | John McDonald |
Director de publicidade | Judy Vigiletti |
Director de publicidade | Macy Salama |
Director de publicidade | Nicole Grant |
6. Klarna / Get Smoooth Again
Titulo | Get Smoooth Again |
Agência | Nord DDB STO |
Campanha | Get Smoooth Again |
Anunciante | Klarna |
Marca | Klarna |
Data da primeira Transmissão/Publicação | 2021 / 6 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Tipo de Mídia | Viral |
Comprimento | |
Pós produção | Electric Theatre Collective |
Empresa de produção | Final Cut |
Brand Lead | Christian Cabau |
Marketing Manager | Julia Grönstedt |
Marketing Manager | Mikael Vig |
Director de arte | Nima Akbari |
Director de arte | Pontus Gustavsson |
Production lead | Sophie Burgoyne |
Produtor | Leo Holte |
Public Relations | Johanna Nyman |
Public Relations | Melissa Wiggins |
Social | Mary Manzo |
Social | Rickard Berggren |
Actor/celebridade | A$AP Rocky |
Talent Management | John Ehmann |
Guarda-roupa/estilista | Matthew Henson |
Director criativo | Andreas Dahlqvist |
Director de arte | Anna Salonen |
Produtora | Caviar London |
Realizador | Los Pérez |
Produtor executivo | Sorcha Shepherd |
Produtor | Javier Alejandro |
Production Manager | Zoe Travica |
Director de fotografia | Ben Todd |
Assistant Director | Chris Kelly |
Designer de produção | Mark Connell |
Wardrobe Designer | Carolina Galiana |
Make-Up Artist | Alina Manova |
Hair | Georgi Petkov |
Casting | Kharmel Cochrane Casting |
Production Service Company | B2Y Productions |
Editor | Daniel Sherwen |
VFX Company | No.8 |
VFX Supervisor | Jim Allen |
VFX Producer | Emma Shuter |
Colorist | Luke Morrison |
Sound Design and Mix | BANJO SOUNDSCAPES |
Música | Petter Winnberg |
7. NRMA / Climate Warriors (Trailer)
Titulo | Climate Warriors (Trailer) |
Agência | Thinkerbell Pty Ltd |
Campanha | Climate Warriors |
Anunciante | NRMA |
Marca | NRMA |
Posted | Julho 2021 |
Sector Empresarial | Seguros |
Tipo de Mídia | Gaming |
Comprimento | |
Mais Informações | https://climate-warriors.squarespace.com/ |
Head Creative | Seshan Moodley |
Director executivo criativo | Paul Swann |
Lead Thinker- Earned | Taylor York |
Thinker- Earned | Laura Mitchell |
Head Thinker | Ruth Hatch |
Chief Strategy Officer | Adam Ferrier |
Chief Marketing Officer (CMO) | Brent Smart |
Group Brand Strategy Director | Caroline Hugall |
Brand Strategy Lead | Anna Jackson |
Creative & Innovation Specialist | Danielle Picker |
Lead Thinker | Laura Popa |
Thinker | Josh Green |
Thinker | Jacq Henderson |
Chefe de produção | Grant Anderson |
Produtor da agência | Romy Turner |
Chief Creative Officer | Jim Ingram |
Head Thinker- Earned | Natalie Duncan |
Director of Content & Customer Engagement | Zara Curtis |
Marketing Director, Brand | Sally Kiernan |
Advisor, Corporate Communications | Joanne McIntosh |
8. myPiggy / myPiggy – Germany's First Smart Piggy Bank
Titulo | myPiggy – Germany's First Smart Piggy Bank |
Agência | Cheil Germany |
Campanha | myPiggy – Germany's First Smart Piggy Bank |
Anunciante | Volksbanken Raiffeisenbanken |
Marca | myPiggy |
Posted | Junho 2022 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction. |
Tipo de Mídia | Interatividade |
Comprimento | |
Director criativo | Clemens Lango |
Director criativo | Andreas Gruyters |
Director criativo | Sascha Kirpal |
Director criativo | Martin Maczurek |
Redator | Maximilian Kortmann |
Redator | Alexander Schnepp |
Redator | Olga Potempa |
Director de arte | Lukas Barrenstein |
Director de arte | Thomas Kaplanek |
Director de arte | Sonja Fritsch |
Produtor da agência | Sebastian Staats |
Account Management | Volker Selle |
Account Management | Maro Rudolf |
Account Management | Stefan Prilipp |
Account Management | Janine Krämer |
Account Management | Sami Qassiti |
9. AAMI / AAMI Rest Towns
Titulo | AAMI Rest Towns |
Agência | Ogilvy Melbourne |
Campanha | AAMI Rest Towns |
Anunciante | Suncorp Group |
Marca | AAMI |
Posted | Outubro 2021 |
Sector Empresarial | Seguros |
Tipo de Mídia | Case Study |
Comprimento | |
Director executivo criativo | David Ponce de Leon |
Director criativo | Lenna Boland |
Director de arte | Axel Tagg |
Director assistente criativo | Tom Russell |
Group Account Director | Milly Scott |
10. NRMA / A Fire Inside (Trailer)
Titulo | A Fire Inside (Trailer) |
Agência | Thinkerbell Pty Ltd |
Campanha | A Fire Inside |
Anunciante | IAG |
Marca | NRMA |
Posted | Março 2022 |
Sector Empresarial | Seguros |
Tipo de Mídia | Movie Trailer |
Comprimento | |
Strategy Team | Adam Ferrier |
Strategy Team | Jim Ingram |
Strategy Team | Paul Swann |
Strategy Team | Gerry Cyron |
Creative | Paul Swann |
Account Management | Ruth Hatch |
Earned Media | Natalie Duncan |
Earned Media | Taylor York |
Strategy Team | Margie Reid |
Strategy Team | Katie Dally |
Script Writer | Nick Worthington |
Contributing Writer | Ebony Gaylor |
Creative | Billy Worthington |
Produtora | The Tuesday Club |
Designer | Matt Oak |
Produção | Frith Armstrong |
Produção | Rosie Grayson |
Editor | Alex O'Shaughnessy |
Writer/Director | Justin Krook |
Writer/Director | Luke Mazzaferro |
Produção | Michael Hilliard |
Produção | Camilla Mazzaferro |
Produção | Casey Ventura |
Produção | Rob Galluzzo |
Produção | Corey Esse |
Produção | Jacqueline Maxted |
Produção | Andrew Flakelar |
Produção | Carla McGrath |
Director de fotografia | Josh Flavell ACS |
Editor | Scott Walmsley |
Compositor | Matteo Zingales |
Media Team | Sam Geer |
Media Team | Chris Colter |
Media Team | Simon Reid |
Media Team | Andrew Morrill |
Media Team | Elyse Foley |
Media Team | Alison Bongailas |
Media Team | Jessica Scott |
Media Team | Nathan Vega |
Director de publicidade | Brent Smart |
Director de publicidade | Zara Curtis |
Director de publicidade | Raelene Metlitzky |
Director de publicidade | Ramana James |
Director de publicidade | Sally Kiernan |
Director de publicidade | Luke Farrell |
Director de publicidade | Caroline Hugall |
Director de publicidade | Anna Jackson |
Director de publicidade | Jaclyn Gordon |
Director de publicidade | Tom Dodd |
Director de publicidade | Lisa Jarvis |
Director de publicidade | Danielle Picker |
Director de publicidade | Luke Mortimer |
Director de publicidade | Keira McIntosh |
Director de publicidade | Amanda Wallace |
Director de publicidade | Alexandra Peard |
Director de publicidade | Simeon Bartholomew |
Fotógrafo | Matthew Abbott |
Writer | Shane Fitzsimmons |
Publishing | Geoff Blackwell |
Book Editor | Ruth Hobday |
Design Director | Cameron Gibb |
11. L'Oréal / Paywall Down
Titulo | Paywall Down |
Agência | WMcCann |
Campanha | Paywall Down |
Anunciante | L'Oréal |
Marca | L'Oréal |
Posted | Mai 2022 |
Sector Empresarial | Cosméticos, produtos de beleza e perfumes |
Tipo de Mídia | Interatividade |
Comprimento | |
Executive Chairman | Hugo Rodrigues |
Chief Executive Officer (CEO) | André França |
CCO | Mariana Sá |
Executive VP | Marcio Borges |
Director criativo | Ricardo Weitsman |
Director assistente criativo | João Resende |
Director de arte | Bruno Mukai |
Director de arte | Ana Rocha |
Redator | Andrea Lobato |
Redator | Humberto Nogueira |
Redator | Igor Pontes |
12. Coinbase / Less Talk, More Bitcoin
Titulo | Less Talk, More Bitcoin |
Titulo (língua original) | The Big Game |
Agência | Accenture Song |
Campanha | Less Talk, More Bitcoin |
Anunciante | Coinbase Global, Inc. |
Marca | Coinbase |
Posted | Julho 2022 |
Sector Empresarial | Banca, finanças, lei e seguros |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | The Mill New York |
Produtor executivo | Clare Melia |
Realizador | Carl NORTON |
Realizador | Dan Williams |
Director criativo | Jason Kreher |
Equipa criativa | Ragen Fykes |
Brand Practice Lead | Alex Woods |
Produtor executivo | Leah Donnenberg |
13. BNP Paribas / First Aid for Humanity
Titulo | First Aid for Humanity |
Agência | VMLY&R Poland |
Campanha | First Aid for Humanity |
Anunciante | BNP Paribas |
Marca | BNP Paribas |
Data da primeira Transmissão/Publicação | 2022 / 4 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Tipo de Mídia | Viral |
Comprimento | |
Regional Chief Creative Officer | Jaime Mandelbaum |
Chief Creative Officer | Dawid Szczepaniak |
Regional Creative Director | Piotr Osiński |
Redator | Adam Sierociński |
Director de arte | Antoni Kamiński |
Redator | Zbigniew Marczak |
Diretor de Estratégia | Anna Klamecka |
Planeador estratégico | Mateusz Cukierski |
Diretor dos Negócios | Agnieszka Winnik-Jaworska |
Communications Specialist | Szymon Slezak |
Director de contas | Agata Szybilska-Czech |
Account Manager | Karolina Abramowicz |
INFLUENCER LEAD | Malgorzata Slychan |
Produtora | Warsaw Witches Association |
Realizador | Krzysztof Kiziewicz |
Realizador | Maciej Szupica |
Director de fotografia | Jakub Burakiewicz |
Editor | Tomasz Marjan Naruszewicz |
Producer | Marta Berens |
14. HSBC / Vicious Circle
Titulo | Vicious Circle |
Agência | Wunderman Thompson UK |
Campanha | The Homeless Bank Account |
Anunciante | HSBC |
Marca | HSBC |
Data da primeira Transmissão/Publicação | 2021 / 6 |
Sector Empresarial | Banca, finanças, lei e seguros |
Tipo de Mídia | Televisão |
Comprimento | |
Digital Media | Infectious Media |
Produção | Knucklehead |
Editor | Whitehouse Post |
Colorist | MPC LDN |
Empresa de design sonoro | Grand Central Recording Studios |
Director executivo criativo | Tom Drew |
Director criativo | Mike Watson |
Equipa criativa | Craig Hunt |
Equipa criativa | James Humphreys |
Designer | Graham Channon |
Designer | Yoshi Okubo |
Designer | Bryan Riddle |
Designer | David Howard |
Designer | Daryl Yeoman |
Produtor da agência | Sonny Botero |
Assistant Producer | Liberty Willison |
Creative Producer | Tom Lawrence |
Planeador | Omar El-Gammal |
Director de contas | Luke Thornton |
Account Manager | Max Cain |
Account Manager | Olivia Taylor |
Diretor dos Negócios | Claire Chislett |
Agência de Mídia | Phd |
Realizador | Siri Bunford |
Producer | Matthew Brown |
Production Manager | Cat Irving |
Produtor de linha | Becky Thompson |
Director de fotografia | Christopher Sabogal |
Production Designers | Tom Wales |
Production Designers | Stefanie Grieve |
Natricia Bernard | |
Editor | Adam Rudd |
Colorist | Matthieu Toullet |
Sound Designer | Munzie Thind |
Titulo | Lions Good News 2020 |
Agência | Dentsu Inc. |
Campanha | Lions Good News 2020 |
Anunciante | NIKKEI Inc. |
Marca | NIKKEI |
Posted | Março 2022 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Tipo de Mídia | Interatividade |
PR Agency | Dentsu Public Relations Inc. |
Produtora | Shiftbrain |
Produtora | Rock'n Roll Japan |
Produtora | Pyramid Film Inc. |
Produtora | SPLUCK |
Planning/Creative Director/Writing | Reietsu Hashimoto |
PR/Writing | Tadashi Inokuchi |
Director de arte | Hiroki Miyamoto |
Designer gráfico | Masashi Fujiyoshi |
Motion Design | Wongeun Heo |
Project Management/Producer | Masaya Yamamoto |
Project Manager | Mana Ohtake |