In partnership with
The Most Creative Campaigns, Brands
and Agencies in Automotive
BRANDS AND AGENCIES REVIVED THEIR IMAGINATIONS TO DELIVER WORK THAT GRABBED EYES AND WON HEARTS.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded
campaigns, brands &
agencies in
Automotive in
2022
Most awarded
campaigns, brands and
agencies in
Automotive in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Volkswagen |
| 2 |  |
Pfaff Harley-Davidson |
| 3 |  |
MINI |
| 4 |  |
Mercedes-Benz |
| 5 |  |
Renault |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Jung von Matt AG, Hamburg |
| 2 |  |
Zulu Alpha Kilo, Toronto |
| 3 |  |
HoC Dubai |
| 4 |  |
Publicis Conseil, Paris |
| 5 |  |
DDB Sydney, Ultimo |
Watch
5. Hyundai / The Bigger Crash (Board)
| Titulo | The Bigger Crash (Board) |
| Agência | Jung von Matt AG |
| Campanha | The Bigger Crash |
| Anunciante | Hyundai Motor Group |
| Marca | Hyundai |
| Posted | Mai 2022 |
| Sector Empresarial | Automóveis |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Brasil |
| Produtora | Square Pixel |
| Música | Stabbiolo Music |
| Director de arte | Francesca Montrucchio |
| Director de arte | Luis Paulo Gatti |
| Redator | Matteo Maggiore |
| Redator | Matthias Hess |
| Redator | Florian Kleiss |
| Director criativo | Luis Paulo Gatti |
| Director criativo | Matteo Maggiore |
| Director criativo | Matthias Hess |
| Realizador | Rapha Dias |
| Editor | Hugo Freitas |
| Director executivo criativo | Peter Waibel |
| Director executivo criativo | Rico Noël |
| Produtor executivo | Aramis Barros |
| Produtor executivo | Rapha Dias |
| Sound Designer | Davide Vannuccini |
| Estrategista | Jana Zinthaefner |
| Director de contas | Thien An Nguyen |
| Chefe de produção | Armin Gauss |
| Motion Graphics | Bernardo Santos |
| Pós produção | Dominik Schmutzer |
| Pós produção | Sascha Pabst |
| Project Manager | Ann-Katrin Bruse |
| Project Manager | Julia Schuessler |
| Account Manager | Marcelo Vidal |
| Diretor dos Negócios | Schubert Marco |
| Head of Strategy | Kevin Tiedgen |
| ORIGINAL MUSIC | Alessandro Cristofori |
| ORIGINAL MUSIC | Diego Perugini |
| Post-Production Manager | Gabriela Fragoso |
9. Hyundai / Irma
| Titulo | Irma |
| Agência | Jung von Matt AG |
| Campanha | The Bigger Crash |
| Anunciante | Hyundai Motor Group |
| Marca | Hyundai |
| Posted | Junho 2022 |
| Sector Empresarial | Automóveis |
| História | To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Brasil |
| Produtora | Square Pixel |
| Música | Stabbiolo Music |
| Director de arte | Francesca Montrucchio |
| Director de arte | Luis Paulo Gatti |
| Redator | Matteo Maggiore |
| Redator | Matthias Hess |
| Redator | Florian Kleiss |
| Director criativo | Luis Paulo Gatti |
| Director criativo | Matteo Maggiore |
| Director criativo | Matthias Hess |
| Realizador | Rapha Dias |
| Editor | Hugo Freitas |
| Director executivo criativo | Peter Waibel |
| Director executivo criativo | Rico Noël |
| Produtor executivo | Aramis Barros |
| Produtor executivo | Rapha Dias |
| Sound Designer | Davide Vannuccini |
| Estrategista | Jana Zinthaefner |
| Director de contas | Thien An Nguyen |
| Chefe de produção | Armin Gauss |
| Motion Graphics | Bernardo Santos |
| Pós produção | Dominik Schmutzer |
| Pós produção | Sascha Pabst |
| Project Manager | Ann-Katrin Bruse |
| Project Manager | Julia Schuessler |
| Account Manager | Marcelo Vidal |
| Diretor dos Negócios | Schubert Marco |
| Head of Strategy | Kevin Tiedgen |
| ORIGINAL MUSIC | Alessandro Cristofori |
| ORIGINAL MUSIC | Diego Perugini |
| Post-Production Manager | Gabriela Fragoso |
10. MINI / PARKDISTANCECONTROL
| Titulo | PARKDISTANCECONTROL |
| Agência | HoC Dubai |
| Campanha | Minimalism |
| Anunciante | BMW |
| Marca | MINI |
| Data da primeira Transmissão/Publicação | 2021 / 6 |
| Sector Empresarial | Automóveis pequenos e compactos |
| História | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
| Tipo de Mídia | Exterior |
| Creative Agency | Serviceplan Group |
| Marketing Director | Jochen Becht |
| Marketing Manager | Adnan Dalvi |
| Creative Agency | Serviceplan Campaign |
| Managing Diretor | Natalie Shardan |
| Director de arte | Kunal Gagwani |
| Account Manager | Gonca Gorgulu |
| Managing Partner | Leif Johannsen |
| Managing Partner | Patrick Matthiensen |
| Managing Partner | Lars Holling |
| Director criativo | Pavel Bondarenko |
| Director de arte | Pavel Bondarenko |
| Director criativo | Daniel Steller |
| Redator | Daniel Steller |
| Director de contas | Ann-Kathrin Frohloff |
| Global Chief Creative Officer | Alexander Schill |
| Head of Art | Michael Wilk |
| Director de arte | Tudor Cucu |
| Redator | Philip Ziegler |
