Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Transport & Tourism

 
NON-TRADITIONAL MEDIA DOMINATED THE TOP FIVE AS BRANDS EMBARKED ON JOURNEYS OF INNOVATION.

Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.

Most awarded
campaigns, brands &
agencies in
Transport & Tourism in 2022

Most awarded
campaigns, brands and
agencies in
Transport & Tourism in 2022

CAMPAIGNS

Brand, Title, Agency
1
DENTSU CREATIVE, Paris
2
Jung von Matt / Donau, Wien
3
Marcel, Paris
4
Jung von Matt AG, Hamburg
5
SS+K, New York
6
Cheil, Seoul
7
Bickerstaff.000, Kiev
8
Forsman & Bodenfors Göteborg
9
Ogilvy Thailand, Bangkok
10
CHEP Network, South Yarra VIC
11
Jung von Matt AG, Hamburg
12
Mother London, London
13
TBWA\PARIS, Boulogne-Billancourt
14
FCB Chicago
15
Leo Burnett Toronto
16
DENTSU CREATIVE, Paris

BRANDS

Brand
1 Vienna Tourist Board
2 Berliner Verkehrsbetriebe
3 Heetch
4 Inspired by Iceland
5 Jeju Tourism Organization

AGENCIES

Name
1 Jung von Matt / Donau, Wien
2 Marcel, Paris
3 Jung von Matt AG, Hamburg
4 SS+K, New York
5 Cheil, Seoul

Watch

TituloMy 2020 Travel Project
Agência
Campanha My 2020 Travel Project
Anunciante Air France KLM
Marca Flying Blue
Data da primeira Transmissão/Publicação 2020
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Tipo de Mídia Case Study
Comprimento
Director criativo
Director criativo
General Manager
Chefe de grupo criativo
Realizador
Account Manager
Project Manager
Director de arte
Deputy Creative Director
Redator
Deputy Creative Director
TituloVienna strips on OnlyFans
Agência
Campanha Act against Algorithm
Anunciante Vienna Tourist Board
Marca Vienna Tourist Board
Data da primeira Transmissão/Publicação 2021
Sector Empresarial Destinaçãoes (Países e lugares)
História Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio.
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Director criativo
Director de arte
Redator
Motion Designer
TituloUber Heetch
Agência
Campanha Uber Heetch
Anunciante Heetch
Marca Heetch
Data da primeira Transmissão/Publicação 2021 / 3
Sector Empresarial Transportes, viagens e turismo
História Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion.
Filosofia Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions.
Tipo de Mídia Case Study
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
National Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Director associado de arte
Director associado de arte
Associate Copywriter
Managing Partner
Director de contas
Diretor de Planejamento Estratégico
Print Producer
Chefe de produção
Produtor
Fotógrafo
TituloThe BVG Hempticket – Come home, calm down.
Agência
Campanha The BVG Hempticket
Anunciante Berliner Verkehrsbetriebe (BVG)
Marca Berliner Verkehrsbetriebe (BVG)
Data da primeira Transmissão/Publicação 2021
Sector Empresarial Transportes públicos
História In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion.
Tipo de Mídia Case Study
Comprimento
Produtora
Pós produção
Sound / Music
Managing Director Creative
Director criativo
Redator
Director de arte
Project Manager
Project Manager
Client Services Director
Managing Diretor
Produtor da agência
Produtor da agência
Produtor da agência
Produtor
Director de fotografia
Realizador
Production Assistant
Production Assistant
Compositor
Compositor
DOP Assistant
Production Manager
Post-production Supervisor
Editor
Colorist
3D Artist
Music Producer
Sound Designer
Styling
Hair and Makeup
Director de publicidade
Director de publicidade
TituloWelcome to the Icelandverse
Agência
Campanha Welcome to the Icelandverse
Anunciante Visit Iceland
Marca Inspired by Iceland
PostedAbril 2022
Sector Empresarial Destinaçãoes (Países e lugares)
Tipo de Mídia Viral
Comprimento
Client Business Iceland (Inspired by Iceland)
CEO Petur Oskarsson
Director, Marketing Communications Sveinn Birkir Bjornsson
Director, Trade & Invest Karl Gudmundsson
Head of Consumer Marketing Dadi Gudjonsson
Head of Visit Iceland Sigridur Dogg Gudmundsdottir
Project Manager, Marketing Communications Daníel Oddsson
Head of PR Lea Gestsdottir Gayet
Project Manager, Social media Katarzyna Maria Dygul
Project Manager, Social media Ísak Kari Karason
Creative Agency SS+K
Co-Founder + Partner Lenny Stern
Executive Creative Director Stevie Archer
Managing Director, Production + Operations John Swartz
Associate Creative Director, writer Rick Morrison
Associate Creative Director, art director Monica Apodaca
Associate Creative Director, writer Cooper Evoy
Managing Director, Head of Client Services Amy Frisch
Account Executive Erica Moore
Managing Director, Strategy Group Kevin Skobac
Strategy Director Elena Claro
Icelandic Creative Agency Peel
Co-Founder + Partner Magnus Magnusson
Co-Founder + Partner Egill Thordarson
PR Agency M&C Saatchi Talk
Head of Consumer Steve Kirk
Senior Associate Director Lauren Hunt-Morgan
Account Director Kayleigh Ross
Production Company Pelikula
Director Allan Sigurdsson
Producer Hannes Thor Arason
Cinematography Hakon Sverrisson
Makeup Anna Kristin Oskarsdottir
A.C Eirikur K. Juliusson
Sound Aggi Fridbertsson
Grip Alexander Snaer
Production Assistant Jelena Schally
Stylist Arna Engilbertsdottir
Edit Allan Sigurdsson
Assistant Editor Aron Bjorn Kristinsson
Color Bjarki Gudjonsson (Company: Trickshot)
Sound Joi B @ Audioland
Location Blue Lagoon
Actors Jörundur Ragnarsson, Ester Sveinbjarnardottir
TituloSlow Road
Agência
Campanha Slow Road
Anunciante Jeju Tourism Organization
Marca Jeju Tourism Organization
Data da primeira Transmissão/Publicação 2021 / 4
Sector Empresarial Destinaçãoes (Países e lugares)
História a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints.
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Director criativo
Director criativo
Redator
Redator
Executivo de contas
Executivo de contas
Executivo de contas
PR manager
Realizador
Produtora
Director de fotografia
Developer
Developer
Product Manager
UX Designer
Digital Analyst
Creative Directors Seontaeck Kim, Joohee Lee
Copywriters Hyewon Hyun, Jeongsil Lee
Account Executives Choongok Lee, Jeehee Yang, Hyeonmun Kim
PR Manager Donghan Kim
Film Director Churl Gwon / THE SHOT
Director of Photography Inkyu Lee / THE SHOT
Developer Bokyeom Kim / T Map Mobility
Service Planner Yonghun Kim, Serin Son / T Map Mobility
Product Manager Hyojeong Jang
UX Designer Sooyeon Baek
Big Data Analyst Keeduk Kim / BOXTREE
TituloKhortytsia - the island of a mystery
BriefThe Khortytsia Island brand is a graphic journey. Some elements are fully visible and some are hidden behind a cloak of secrecy. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the is-land becomes a personal experience: visual, tactile, sound, aromatic. The identity invites you to look behind the scenes, learn more and explore. All design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends, bronze, water, stone and other materials that make up the inner world of the island. The X sign is the first letter in the name of the island in Ukrainian and is also a symbol of mystery, its meaning may be different for everyone. We took X as a basis and created 24 different logos.
Agência
Campanha Khortytsia - the island of a mystery
Anunciante Metinvest Group
Marca Khortytsia
Data da primeira Transmissão/Publicação 2021 / 7
Sector Empresarial Transportes, viagens e turismo
Legenda Khortytsia island
História SECRET TOURISTIC BRAND OF UKRAINIAN ISLAND KHORTYTSIA This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation. Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature. The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content. Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island. The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it. Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready. And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery.
Filosofia Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown for Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects and became the only symbol of the island
Problema We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia.
Resultado We use the island’s mystery as an advantage and create an intriguing brand, a graphic journey to become an incentive for a person to explore the island. We created 24 different logos from the X sign as a symbol of mystery and the first letter in the name of the island, accidental font and a lot of design elements based on the real attributes of Khortytsia. The “curtain” effect, that reveals the deep essence of Khortytsia is easily scalable and works with graphics, illustration, photography and typography as well, it unites all parts of the identity and makes the island’s brand recognisable.
Tipo de Mídia Case Study
Comprimento
Mais Informações https://bickerstaff.ooo/khortytsia/
Creative Director
Chefe de grupo criativo
Director de contas
Account Manager
Designer
Motion Design
Sound Designer
Estrategista
Estrategista
TituloDiscover the originals
Agência
Campanha Discover the originals
Anunciante Visit Sweden
Marca Visit Sweden
Data da primeira Transmissão/Publicação 2021
Sector Empresarial Destinaçãoes (Países e lugares)
Tipo de Mídia Case Study
Comprimento
Produtora
TituloHome Sweet Home : Episode 2
Agência
Campanha Home Sweet Home
Anunciante Tourism Authority of Thailand X YGGDRAZIL
Marca Tourism Authority of Thailand X YGGDRAZIL
Data da primeira Transmissão/Publicação 2020
Sector Empresarial Destinaçãoes (Países e lugares)
Tipo de Mídia Gaming
Comprimento
Chairman
Creative Director/ art director
Director de arte
Director de arte
Director de arte
Director de arte
Redator
Redator
Strategy Planning Director
Group Business Director
Account Manager
Produtor da agência
Project Manager
Creative Director, Game
Environment Artist
Produtora
3D Modeler
3D Modeler
3D Modeler
2D Artist
Lead Game Programmer
Technical Artist
Level Designer
Animação
Produtor
Produtor
Programador
Programador
Produtora
TituloTake more.
Agência
Campanha Give a Flybuys
Anunciante Flybuys
Marca Flybuys
Data da primeira Transmissão/Publicação 2021 / 2
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Tipo de Mídia Televisão
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director executivo criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Account Manager
Account Manager
Account Manager
Produtor executivo
Realizador
Produtor executivo
Director de fotografia
Pós produção
Editor
Colorist
Produtor executivo
Produtora
TituloHeart
Agência
Campanha Heart
Anunciante Berliner Verkehrsbetriebe (BVG)
Marca Berliner Verkehrsbetriebe (BVG)
Data da primeira Transmissão/Publicação 2021 / 9
Sector Empresarial Transportes públicos
História In Germany, around 9,000 people are waiting for an organ donation. And two of them die every day because their waiting time got too long.The BVG – the capitals public transport company - is the heart of Berlin, the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. We created another film that inspired millions of people online. We turned a simple ride into an emotional and lifesaving event.
Tipo de Mídia Case Study
Comprimento
Client Marketing // BVG Christine Wohlburg
Client Marketing // BVG Frank Büch
Managing Director Creation // Jung von Matt AG Dörte Spengler-Ahrens
Creative Director Agency // Jung von Matt AG Michael Wilde
Copywriter // Jung von Matt AG Julian Aue, Tim Bozek, Philipp Schaettler
Art Direction // Jung von Matt AG Jakob Cassebaum, Hannes Rath
Project Management // Jung von Matt AG Florencia Uthoff, Friederike Speetzen
Agency Producer // Jung von Matt AG Dennis Wendt, Jonathan Meister, Florian Kaspereit
Producer // Rabbicorn Films Hakan Cirak, Marc Möller, Jule Behrens
Director // Rabbicorn Films Kai Sehr
Assistant Director // Rabbicorn Films David Houfek, Alex Schimpke
Director of Photography // Rabbicorn Films Björn Haneld, Cedric Schanze
Producer Post Production // DELI Hamburg GmbH Christoph Stingel
Editor // DELI Hamburg GmbH Sven Duncker
Colorist // DELI Hamburg GmbH Oliver Schumacher
VFX Composing // DELI Hamburg GmbH Sebastian Locker, Christoph Zapletal
Art Direction Post Production // DELI Hamburg GmbH Henrik von der Lieth
Motion Graphics // DELI Hamburg GmbH Henrik von der Lieth, Darius Dettlaff
3D-Artist // DELI Hamburg GmbH Andreas Görgemanns, Christopher Hill
Sounddesign // DELI Hamburg GmbH Kamil Wojciechowski @ Studio Funk
Composer // Not A Machine Fabian Reifarth
Music Producer // Not A Machine Kolja Bustorf
Sound Engineer // Not A Machine Björn H. Schulze
Client Service Director // Jung von Matt AG Annette Krebs
VFX Composing // DELI Hamburg GmbH Franciska Wiedemann, Bernd Hildebrandt
VFX Composing // DELI Hamburg GmbH Gordon Fischer
Motion Graphics // DELI Hamburg GmbH Sebastian Bunzel
Managing Director // Jung von Matt AG Stephan Giest
TituloDubai Presents...
Agência
Campanha Dubai Presents...
Anunciante Dubai Department of Tourism and Commerce Marketing
Marca Dubai Tourism
PostedAbril 2022
Sector Empresarial Destinaçãoes (Países e lugares)
Tipo de Mídia Cinema
Comprimento
Audio Post Production
Pós produção
Empresa de produção
Som
Director criativo
Director criativo
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Realizador
Produtor
Director de fotografia
Empresa de produção
Editor
Editor
Editor
Editor
Som
Som
Som
Som
Som
TituloHate to Protect (fr)
Agência
Campanha Hate to protect
Anunciante Guides TAO
Marca Guides TAO
Data da primeira Transmissão/Publicação 2021 / 10
Sector Empresarial Transportes, viagens e turismo
Tipo de Mídia Case Study
Comprimento
TituloBoards of Change
Agência
Campanha Boards of Change
Anunciante City of Chicago
Marca City of Chicago
PostedAbril 2021
Sector Empresarial Destinaçãoes (Países e lugares)
Tipo de Mídia Case Study
Comprimento
EVP Chief Creative Officer
EVP Worldwide Creative Partner
SVP Executive Creative Director
VP Creative Director
VP Creative Director
Director assistente criativo
Director assistente criativo
Director assistente criativo
Sr. Art Director
Sr. Copywriter
Director de arte
Designer
President
SVP Management Director
Director de contas
Supervisor de conta
Director Project Management Kristin Oberg
Sr. Project Manager
EVP Engagement Planning Director
SVP Planning Director
VP Strategic Planning Director
Sr. Comms Planner
VP Director of Production
SVP Executive Producer
EVP Director of Branded Content
Entertainment
SVP Managing Director Print Production
Produtor executivo
Sr. Producer
Associate Producer
VP Director of Business Affairs
Studio Technician
Pós produção
VP Creative Director VFX
Produtor executivo
VP Director of Motion Design
VP Director of Editing
Produtor executivo
VP Director of Audio
Director of Photography
Editor
Fotógrafo
Senior Motion Designer
Produtor de linha
Associate Producer
Assistant Editor
456 Concierge
Experiential
SVP Managing Director
Director de contas
Digital Marketing Agency
TituloA Comprehensive Guide to Nothing
Agência
Campanha Something Lakeside
Anunciante Lakeside Motel
Marca Lakeside Motel
PostedNovembro 2021
Sector Empresarial Hotéis e resorts
Filosofia The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it.
Tipo de Mídia Imprensa e publicações
Chief Executive Officer (CEO)
Planeador estratégico
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Redator
Director de arte
Print Producer
Design Director
Designer
Fotógrafo
Fotógrafo
Illustrator
Illustrator
TituloMY 2020 TRAVEL PROJECT
BriefDuring a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. In order to take as many people as possible on our journey, we needed to find the right profile: a Flying Blue member with a large social media audience interested in travel. Jonathan Bertin was the perfect choice : a travel influencer with 250k followers across all his networks with a trip to Tokyo cancelled. We suggested him, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back. After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan. This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life.
Agência
Campanha My 2020 Travel Project
Anunciante Air France KLM
Marca Flying Blue
PostedNovembro 2022
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM.How to maintain the relationship with Flying Blue members and give them the sense of having travelled even while they are stuck at home? The objective was to redefine the notion of travel during an unprecedented year, letting members know that Flying Blue is here for every journey, near or far.
Tipo de Mídia Interatividade
Director criativo
Deputy Creative Director
Director de arte
Deputy Creative Director
Redator