NON-TRADITIONAL MEDIA DOMINATED THE TOP FIVE AS BRANDS EMBARKED ON JOURNEYS OF INNOVATION.
Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.
Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2022
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Vienna Tourist Board | |
2 | Berliner Verkehrsbetriebe | |
3 | Heetch | |
4 | Inspired by Iceland | |
5 | Jeju Tourism Organization |
AGENCIES
Name | ||
---|---|---|
1 | Jung von Matt / Donau, Wien | |
2 | Marcel, Paris | |
3 | Jung von Matt AG, Hamburg | |
4 | SS+K, New York | |
5 | Cheil, Seoul |
Watch
1. Flying Blue / My 2020 Travel Project
Titulo | My 2020 Travel Project |
Agência | DENTSU CREATIVE |
Campanha | My 2020 Travel Project |
Anunciante | Air France KLM |
Marca | Flying Blue |
Data da primeira Transmissão/Publicação | 2020 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Marc Badinand |
Director criativo | Emmanuel Bougneres |
General Manager | Cécile Bitoun |
Chefe de grupo criativo | Thibaud Le Juge de Segrais |
Realizador | Florent Hill |
Account Manager | Marine Litras |
Project Manager | Inès Ait Idir |
Director de arte | Allan Huon |
Deputy Creative Director | Allan Huon |
Redator | Damien Lebreuilly |
Deputy Creative Director | Damien Lebreuilly |
2. Vienna Tourist Board / Vienna strips on OnlyFans
Titulo | Vienna strips on OnlyFans |
Agência | Jung von Matt / Donau |
Campanha | Act against Algorithm |
Anunciante | Vienna Tourist Board |
Marca | Vienna Tourist Board |
Data da primeira Transmissão/Publicação | 2021 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Werner Singer |
Director criativo | Michael Morgenbesser |
Director de arte | Denise Danninger |
Redator | David Schneider |
Motion Designer | Julian Frener |
3. Heetch / Uber Heetch
Titulo | Uber Heetch |
Agência | Marcel |
Campanha | Uber Heetch |
Anunciante | Heetch |
Marca | Heetch |
Data da primeira Transmissão/Publicação | 2021 / 3 |
Sector Empresarial | Transportes, viagens e turismo |
História | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
Filosofia | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
Tipo de Mídia | Case Study |
Comprimento | |
Director de publicidade | Tariq Fatihi |
Director de publicidade | Hector Gruyer |
Director de publicidade | Antoine Clémenceau |
Director de publicidade | Benjamin Sousa |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
National Chief Creative Officer | Anne de Maupeou |
Director executivo criativo | Youri Guerassimov |
Director executivo criativo | Gaetan Dupeloux |
Director de arte | Théophile Robaglia |
Redator | Joseph Rozier |
Director associado de arte | Claire Bouzigues |
Director associado de arte | Salomé Becquard |
Associate Copywriter | Videau Lisa |
Managing Partner | Sébastien Jauffret |
Director de contas | YANI OUKID |
Diretor de Planejamento Estratégico | Ghislain Tenneson |
Print Producer | Suzanne PEREIRA DIAS |
Chefe de produção | Manon Lapeyre |
Produtor | Sveva Rossino |
Fotógrafo | Pierre Le Goff |
4. Berliner Verkehrsbetriebe (BVG) / The BVG Hempticket – Come home, calm down.
Titulo | The BVG Hempticket – Come home, calm down. |
Agência | Jung von Matt AG |
Campanha | The BVG Hempticket |
Anunciante | Berliner Verkehrsbetriebe (BVG) |
Marca | Berliner Verkehrsbetriebe (BVG) |
Data da primeira Transmissão/Publicação | 2021 |
Sector Empresarial | Transportes públicos |
História | In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion. |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | Tony Petersen Film GmbH |
Pós produção | DELI Creative Collective |
Sound / Music | Not A Machine Hamburg |
Managing Director Creative | Dörte Spengler-Ahrens |
Director criativo | Michael Wilde |
Redator | Oscar Engelhardt |
Director de arte | Jonas Lenger |
Project Manager | Florencia Uthoff |
Project Manager | Friederike Speetzen |
Client Services Director | Annette Krebs |
Managing Diretor | Stephan Giest |
Produtor da agência | Dennis Wendt |
Produtor da agência | Jonathan Meister |
Produtor da agência | Florian Kaspereit |
Produtor | Børge Heesemann |
Director de fotografia | Frederik Jacobi |
Realizador | Bastian Glaessner |
Production Assistant | Martin Kullhawy |
Production Assistant | Helena Florenz |
Compositor | Fabian Reifarth |
Compositor | Ralf Denker |
DOP Assistant | Daniel Merget |
Production Manager | Guido Fischer |
Post-production Supervisor | Heike Wurch |
Editor | Alex Kutka |
Colorist | Mike Bothe |
3D Artist | Sebastian Bunzel |
Music Producer | Leon Waterkamp |
Sound Designer | Phil Mönch |
Styling | Stefanie Fuge |
Hair and Makeup | Ara Decker |
Director de publicidade | Christine Wohlburg |
Director de publicidade | Frank Büch |
5. Inspired by Iceland / Welcome to the Icelandverse
Titulo | Welcome to the Icelandverse |
Agência | SS+K |
Campanha | Welcome to the Icelandverse |
Anunciante | Visit Iceland |
Marca | Inspired by Iceland |
Posted | Abril 2022 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
Tipo de Mídia | Viral |
Comprimento | |
Client | Business Iceland (Inspired by Iceland) |
CEO | Petur Oskarsson |
Director, Marketing Communications | Sveinn Birkir Bjornsson |
Director, Trade & Invest | Karl Gudmundsson |
Head of Consumer Marketing | Dadi Gudjonsson |
Head of Visit Iceland | Sigridur Dogg Gudmundsdottir |
Project Manager, Marketing Communications | Daníel Oddsson |
Head of PR | Lea Gestsdottir Gayet |
Project Manager, Social media | Katarzyna Maria Dygul |
Project Manager, Social media | Ísak Kari Karason |
Creative Agency | SS+K |
Co-Founder + Partner | Lenny Stern |
Executive Creative Director | Stevie Archer |
Managing Director, Production + Operations | John Swartz |
Associate Creative Director, writer | Rick Morrison |
Associate Creative Director, art director | Monica Apodaca |
Associate Creative Director, writer | Cooper Evoy |
Managing Director, Head of Client Services | Amy Frisch |
Account Executive | Erica Moore |
Managing Director, Strategy Group | Kevin Skobac |
Strategy Director | Elena Claro |
Icelandic Creative Agency | Peel |
Co-Founder + Partner | Magnus Magnusson |
Co-Founder + Partner | Egill Thordarson |
PR Agency | M&C Saatchi Talk |
Head of Consumer | Steve Kirk |
Senior Associate Director | Lauren Hunt-Morgan |
Account Director | Kayleigh Ross |
Production Company | Pelikula |
Director | Allan Sigurdsson |
Producer | Hannes Thor Arason |
Cinematography | Hakon Sverrisson |
Makeup | Anna Kristin Oskarsdottir |
A.C | Eirikur K. Juliusson |
Sound | Aggi Fridbertsson |
Grip | Alexander Snaer |
Production Assistant | Jelena Schally |
Stylist | Arna Engilbertsdottir |
Edit | Allan Sigurdsson |
Assistant Editor | Aron Bjorn Kristinsson |
Color | Bjarki Gudjonsson (Company: Trickshot) |
Sound | Joi B @ Audioland |
Location | Blue Lagoon |
Actors | Jörundur Ragnarsson, Ester Sveinbjarnardottir |
6. Jeju Tourism Organization / Slow Road
Titulo | Slow Road |
Agência | Cheil |
Campanha | Slow Road |
Anunciante | Jeju Tourism Organization |
Marca | Jeju Tourism Organization |
Data da primeira Transmissão/Publicação | 2021 / 4 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Director criativo | Kim Seontaeck |
Director criativo | Joohee Lee |
Redator | Hyewon Hyun |
Redator | Jeongsil Lee |
Executivo de contas | Choongok Lee |
Executivo de contas | Jeehee Yang |
Executivo de contas | Hyeonmun Kim |
PR manager | Donghan Kim |
Realizador | Churl Gwon |
Produtora | THE SHOT |
Director de fotografia | Inkyu Lee |
Developer | Bokyeom Kim |
Developer | T Map Mobility |
Product Manager | Hyojeong Jang |
UX Designer | Sooyeon Baek |
Digital Analyst | Keeduk Kim |
Creative Directors | Seontaeck Kim, Joohee Lee |
Copywriters | Hyewon Hyun, Jeongsil Lee |
Account Executives | Choongok Lee, Jeehee Yang, Hyeonmun Kim |
PR Manager | Donghan Kim |
Film Director | Churl Gwon / THE SHOT |
Director of Photography | Inkyu Lee / THE SHOT |
Developer | Bokyeom Kim / T Map Mobility |
Service Planner | Yonghun Kim, Serin Son / T Map Mobility |
Product Manager | Hyojeong Jang |
UX Designer | Sooyeon Baek |
Big Data Analyst | Keeduk Kim / BOXTREE |
7. Khortytsia / Khortytsia - the island of a mystery
Titulo | Khortytsia - the island of a mystery |
Brief | The Khortytsia Island brand is a graphic journey. Some elements are fully visible and some are hidden behind a cloak of secrecy. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the is-land becomes a personal experience: visual, tactile, sound, aromatic. The identity invites you to look behind the scenes, learn more and explore. All design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends, bronze, water, stone and other materials that make up the inner world of the island. The X sign is the first letter in the name of the island in Ukrainian and is also a symbol of mystery, its meaning may be different for everyone. We took X as a basis and created 24 different logos. |
Agência | Bickerstaff.000 |
Campanha | Khortytsia - the island of a mystery |
Anunciante | Metinvest Group |
Marca | Khortytsia |
Data da primeira Transmissão/Publicação | 2021 / 7 |
Sector Empresarial | Transportes, viagens e turismo |
Legenda | Khortytsia island |
História | SECRET TOURISTIC BRAND OF UKRAINIAN ISLAND KHORTYTSIA This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation. Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature. The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content. Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island. The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it. Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready. And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery. |
Filosofia | Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown for Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects and became the only symbol of the island |
Problema | We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia. |
Resultado | We use the island’s mystery as an advantage and create an intriguing brand, a graphic journey to become an incentive for a person to explore the island. We created 24 different logos from the X sign as a symbol of mystery and the first letter in the name of the island, accidental font and a lot of design elements based on the real attributes of Khortytsia. The “curtain” effect, that reveals the deep essence of Khortytsia is easily scalable and works with graphics, illustration, photography and typography as well, it unites all parts of the identity and makes the island’s brand recognisable. |
Tipo de Mídia | Case Study |
Comprimento | |
Mais Informações | https://bickerstaff.ooo/khortytsia/ |
Creative Director | Ilia Anufrienko |
Chefe de grupo criativo | Marina Chernyavskaya |
Director de contas | Nataliia Blazhkun |
Account Manager | Kateryna Soboleva |
Designer | Kseniia Milchenko |
Motion Design | Alexei Boiev |
Sound Designer | Andrew Bez |
Estrategista | Sergey Lizunov |
Estrategista | Masha Kochurenko |
8. Visit Sweden / Discover the originals
Titulo | Discover the originals |
Agência | Forsman & Bodenfors Göteborg |
Campanha | Discover the originals |
Anunciante | Visit Sweden |
Marca | Visit Sweden |
Data da primeira Transmissão/Publicação | 2021 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | BRF |
9. Tourism Authority of Thailand X YGGDRAZIL / Home Sweet Home : Episode 2
10. Flybuys / Take more.
Titulo | Take more. |
Agência | CHEP Network |
Campanha | Give a Flybuys |
Anunciante | Flybuys |
Marca | Flybuys |
Data da primeira Transmissão/Publicação | 2021 / 2 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Tipo de Mídia | Televisão |
Comprimento | |
Director de publicidade | Rosemary Martin |
Director de publicidade | Jarrod Flood |
Director de publicidade | Georgie Packer |
Director executivo criativo | Glen Dickson |
Director criativo | Cameron Bell |
Director criativo | Sam Dickson |
Equipa criativa | Sophie Beard |
Equipa criativa | Aïcha Wijland |
Equipa criativa | Lauren Eddy |
Account Manager | Bree Daniel |
Account Manager | Jamie Herman |
Account Manager | Emilija Savic |
Produtor executivo | Jen Livingston |
Realizador | Sanjay De Silva |
Produtor executivo | Geneviève Triquet |
Director de fotografia | Sherwin Akbarzadeh |
Pós produção | The Editors |
Editor | Leila Gaabi |
Colorist | Fergus Rotherham |
Produtor executivo | Charlotte Griffiths |
Produtora | Division Productions |
11. Berliner Verkehrsbetriebe (BVG) / Heart
Titulo | Heart |
Agência | Jung von Matt AG |
Campanha | Heart |
Anunciante | Berliner Verkehrsbetriebe (BVG) |
Marca | Berliner Verkehrsbetriebe (BVG) |
Data da primeira Transmissão/Publicação | 2021 / 9 |
Sector Empresarial | Transportes públicos |
História | In Germany, around 9,000 people are waiting for an organ donation. And two of them die every day because their waiting time got too long.The BVG – the capitals public transport company - is the heart of Berlin, the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. We created another film that inspired millions of people online. We turned a simple ride into an emotional and lifesaving event. |
Tipo de Mídia | Case Study |
Comprimento | |
Client Marketing // BVG | Christine Wohlburg |
Client Marketing // BVG | Frank Büch |
Managing Director Creation // Jung von Matt AG | Dörte Spengler-Ahrens |
Creative Director Agency // Jung von Matt AG | Michael Wilde |
Copywriter // Jung von Matt AG | Julian Aue, Tim Bozek, Philipp Schaettler |
Art Direction // Jung von Matt AG | Jakob Cassebaum, Hannes Rath |
Project Management // Jung von Matt AG | Florencia Uthoff, Friederike Speetzen |
Agency Producer // Jung von Matt AG | Dennis Wendt, Jonathan Meister, Florian Kaspereit |
Producer // Rabbicorn Films | Hakan Cirak, Marc Möller, Jule Behrens |
Director // Rabbicorn Films | Kai Sehr |
Assistant Director // Rabbicorn Films | David Houfek, Alex Schimpke |
Director of Photography // Rabbicorn Films | Björn Haneld, Cedric Schanze |
Producer Post Production // DELI Hamburg GmbH | Christoph Stingel |
Editor // DELI Hamburg GmbH | Sven Duncker |
Colorist // DELI Hamburg GmbH | Oliver Schumacher |
VFX Composing // DELI Hamburg GmbH | Sebastian Locker, Christoph Zapletal |
Art Direction Post Production // DELI Hamburg GmbH | Henrik von der Lieth |
Motion Graphics // DELI Hamburg GmbH | Henrik von der Lieth, Darius Dettlaff |
3D-Artist // DELI Hamburg GmbH | Andreas Görgemanns, Christopher Hill |
Sounddesign // DELI Hamburg GmbH | Kamil Wojciechowski @ Studio Funk |
Composer // Not A Machine | Fabian Reifarth |
Music Producer // Not A Machine | Kolja Bustorf |
Sound Engineer // Not A Machine | Björn H. Schulze |
Client Service Director // Jung von Matt AG | Annette Krebs |
VFX Composing // DELI Hamburg GmbH | Franciska Wiedemann, Bernd Hildebrandt |
VFX Composing // DELI Hamburg GmbH | Gordon Fischer |
Motion Graphics // DELI Hamburg GmbH | Sebastian Bunzel |
Managing Director // Jung von Matt AG | Stephan Giest |
12. Dubai Tourism / Dubai Presents...
Titulo | Dubai Presents... |
Agência | Mother London |
Campanha | Dubai Presents... |
Anunciante | Dubai Department of Tourism and Commerce Marketing |
Marca | Dubai Tourism |
Posted | Abril 2022 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
Tipo de Mídia | Cinema |
Comprimento | |
Audio Post Production | Duotone Audio Group |
Pós produção | Electric Theatre Collective |
Empresa de produção | Tenthree |
Som | 750mph |
Director criativo | Craig Ainsley |
Director criativo | Dayoung Yun |
Produtor da agência | Sam Rendle-Short |
Produtor da agência | Bertie Gulliver |
Produtor da agência | Oli Kozlik |
Produtor da agência | Nic Akinbosun |
Produtor da agência | Georgia Lawson |
Realizador | Craig Gillespie |
Produtor | Martha Davis |
Director de fotografia | Nicolas Karakatsanis |
Empresa de produção | Exile Editorial |
Editor | Shane Reid |
Editor | Nick Gilberg |
Editor | Will Butler |
Editor | Brendan Jenkins |
Som | Sam Ashwell |
Som | Jeff Smith |
Som | Tom Joyce |
Som | Mike Bovill |
Som | Jake Ashwell |
13. Guides TAO / Hate to Protect (fr)
Titulo | Hate to Protect (fr) |
Agência | TBWA\PARIS |
Campanha | Hate to protect |
Anunciante | Guides TAO |
Marca | Guides TAO |
Data da primeira Transmissão/Publicação | 2021 / 10 |
Sector Empresarial | Transportes, viagens e turismo |
Tipo de Mídia | Case Study |
Comprimento |
14. City of Chicago / Boards of Change
Titulo | Boards of Change |
Agência | FCB Chicago |
Campanha | Boards of Change |
Anunciante | City of Chicago |
Marca | City of Chicago |
Posted | Abril 2021 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
Tipo de Mídia | Case Study |
Comprimento | |
EVP Chief Creative Officer | Andrés Ordóñez |
EVP Worldwide Creative Partner | Fred Levron |
SVP Executive Creative Director | Avital Pinchevsky |
VP Creative Director | Tor Lemhag |
VP Creative Director | Justin Enderstein |
Director assistente criativo | Niels Sienaert |
Director assistente criativo | Tim Schoenmaeckers |
Director assistente criativo | Jason LaFlore |
Sr. Art Director | Mateus Cerqueira |
Sr. Copywriter | Wojtek Kowalik |
Director de arte | Dwight Williams |
Designer | Jack Fleming |
President | Kelly Graves |
SVP Management Director | C.J. Nielsen |
Director de contas | Ally Khajenouri |
Supervisor de conta | Emily Smith |
Director Project Management | Kristin Oberg |
Sr. Project Manager | David Leverentz |
EVP Engagement Planning Director | Jenn Chiang |
SVP Planning Director | Marc Wilson |
VP Strategic Planning Director | Brian Asner |
Sr. Comms Planner | Chelsea Ferguson |
VP Director of Production | Joe Tipre |
SVP Executive Producer | John Bleeden |
EVP Director of Branded Content | Juan Woodbury |
Entertainment | Juan Woodbury |
SVP Managing Director Print Production | Erika Pflederer |
Produtor executivo | Stacy Miller |
Sr. Producer | Carolina Velez |
Associate Producer | Anita Koltun |
VP Director of Business Affairs | Jeff Cowie |
Studio Technician | Rickey Rogers |
Pós produção | Lord + Thomas |
VP Creative Director VFX | Brian Steckel |
Produtor executivo | Celena Mossell |
VP Director of Motion Design | Roman Mendez |
VP Director of Editing | Steve Immer |
Produtor executivo | Dan Delaney |
VP Director of Audio | Jason Ryan |
Director of Photography | Nate Brav-McCabe |
Editor | Nate Brav-McCabe |
Fotógrafo | Stephen Piper |
Senior Motion Designer | Anthony Palermo |
Michael McAfee | |
Produtor de linha | Noiemi Lobont |
Associate Producer | Sarah Symmonds |
Assistant Editor | Megan Connolly |
456 Concierge | Shawn Ellis |
Experiential | FCBX |
SVP Managing Director | Jeannine Aniol |
Director de contas | Tara Reardon |
Digital Marketing Agency | FCBX |
Titulo | A Comprehensive Guide to Nothing |
Agência | Leo Burnett Toronto |
Campanha | Something Lakeside |
Anunciante | Lakeside Motel |
Marca | Lakeside Motel |
Posted | Novembro 2021 |
Sector Empresarial | Hotéis e resorts |
Filosofia | The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it. |
Tipo de Mídia | Imprensa e publicações |
Chief Executive Officer (CEO) | Ben Tarr |
Planeador estratégico | Tahir Ahmad |
Chief Creative Officer | Lisa Greenberg |
Chief Creative Officer | Steve Persico |
Director executivo criativo | Anthony Chelvanathan |
Redator | Steve Persico |
Director de arte | Lisa Greenberg |
Print Producer | Gord Cathmoir |
Design Director | Man Wai Wong |
Designer | Ryan Abrams |
Fotógrafo | Mike Tjioe |
Fotógrafo | Taylor Gailey |
Illustrator | Steve Persico |
Illustrator | Christina Gliha |
16. Flying Blue / MY 2020 TRAVEL PROJECT
Titulo | MY 2020 TRAVEL PROJECT |
Brief | During a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. In order to take as many people as possible on our journey, we needed to find the right profile: a Flying Blue member with a large social media audience interested in travel. Jonathan Bertin was the perfect choice : a travel influencer with 250k followers across all his networks with a trip to Tokyo cancelled. We suggested him, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back. After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan. This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life. |
Agência | DENTSU CREATIVE |
Campanha | My 2020 Travel Project |
Anunciante | Air France KLM |
Marca | Flying Blue |
Posted | Novembro 2022 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
História | Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM.How to maintain the relationship with Flying Blue members and give them the sense of having travelled even while they are stuck at home? The objective was to redefine the notion of travel during an unprecedented year, letting members know that Flying Blue is here for every journey, near or far. |
Tipo de Mídia | Interatividade |
Director criativo | Emmanuel Bougneres |
Deputy Creative Director | Allan Huon |
Director de arte | Allan Huon |
Deputy Creative Director | Damien Lebreuilly |
Redator | Damien Lebreuilly |